Market research company Euromonitor International claims fast casual segment showed the highest rate of growth across entire restaurant industry last year.
For consumers, going out to eat is back in style. When they have a little extra money in their pockets, they’re willing to spend it dining out. However consumers are frequenting one type of restaurant more than others: fast casual.
According to a recent story in Fast Casual, a study from the market research company Euromonitor International showed consumer foodservice sales grew 5.7 percent globally in 2015, up from a 5.3 percent growth rate the year before. But the fast casual segment growth rate was much higher. Fast casual sales grew 10.4 percent, or $3.4 billion, in 2015. It’s the highest rate of growth across the entire restaurant industry.
In an interview with Fast Casual, consumer foodservice strategy analyst Elizabeth Friend said, “ Consumers are shifting their dining preferences, especially in developed markets. Coffee shops, for example, saw a high increase in sales last year, which shows the dining-out culture is continuing to evolve toward more modern, premium, casual and social experiences.”
Asian restaurant sales trailed closely behind the fast casual segment, growing 9.3 percent in 2015.
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