Franchise News

Richmond Times-Dispatch: Mobile Fitness Concept Opens in Richmond
GYMGUYZ expands into new market and introduces mobile training to Richmond locals

Franchise News

GYMGUYZ expands into new market and introduces mobile training to Richmond locals

A new fitness concept was recently introduced in the Richmond market to help those juggling work and life find a better balance. GYMGUYZ is a mobile training business and a nationwide franchise that was opened by area local Phil Hendrix in February. The former baseball player found it difficult to squeeze in workouts after getting a job in the corporate space while working to earn his MBA, and like many others sought a solution to the problem.
“On the nights that I didn’t have class, there was always a project to work on or something else,” Hendrix said in an interview with the Richmond Times-Dispatch. “As much as I love fitness, … it was one of the first things that fell off the list.”
After comparing his options, Hendrix left the corporate world and opted to join the growing fitness franchise started by Long Island entrepreneur Josh York. Similar to Hendrix, York also had an athletic background - playing hockey for many years. Now, their goal is to aid others who may not have had the same type of formal training meet their fitness goals. Many of Hendrix first clients are between the ages of 45 and 60, who have let weight gain catch up with them over the years and are hoping to shake it off.
“We’ve also had clients who just want an energy boost,” Hendrix said to reporter Maria Howard. "They sit at a desk all day, and they need more exercise to help them stay alert."
Understanding that people don't always have time to get to the gym, the mobile concept brings more than 100 pieces of equipment to their clients to utilize in training sessions. GYMGUYZ offers this service at more than 100 locations across the country with sessions ranging from $65 to $90 per session.
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About the Author
Nick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.