The Top Three Benefits of Franchising With Right at Home

Right at Home, the in-home senior care franchise of 26 years, spanning 50,000 caregivers and over 650 locations worldwide, is a leading in-home care service aiding seniors and adults with disabilities who wish to remain in the comfort and safety of their own home or current living arrangement. 

There are any number of reasons why Right at Home has become one of the most popular franchise opportunities in its segment, but three critical points of differentiation in particular stand out.

Jen Chaney, vice president of franchise development at Right at Home, says the brand’s biggest selling points for prospective franchisees are it’s brand, it’s positioning as a segment leader and its ambitious growth goals.

Right at Home Is a Household Name 

Right at Home, with its expanding global footprint, has established itself as the most top-of-mind brand for senior care services. That instant recognition is a huge benefit when franchisees enter their market.

“When someone is looking for care options for an elderly family member, they are going to trust the names they’ve already heard of,” explained Chaney. “And we’re still expanding our footprint to get in front of people who may not know what Right at Home is yet. We still have a lot of territory to cover and more people left to reach.” 

Right at Home Has Positioned Itself as a Clear Leader 

Chaney says Right at Home’s Mission to “Improve the Quality of Life for Those We Serve” informs every aspect of its operational model, and that level of care and service has allowed the brand to work its way to the top of its segment as a clear leader in senior care year after year. 

“We are improving the quality of life for those that we serve in ways that other brands just can’t, and that has put us at the top of the heap,” Chany said. 

Right at Home Continues To Exceed Growth Goals

In 2021, even amid the challenges of the lingering pandemic, Right at Home managed to exceed growth expectations by 40%. 

“Last year was a fantastic growth year for us, meaning we had a lot of franchisees that expanded their existing businesses,” stated Chaney. “We also had a record number of new franchise owners joining the system.”

To elevate its already-solid national recognition, Right at Home is putting together new brand campaigns in 2022 and working to connect with clients earlier in the aging process — taking a proactive approach rather than reactive.  

Right at Home has become one of the world’s largest in-home care franchises, giving franchisees a launching pad to successfully reach — and retain — clients in their communities. Through its successful franchise model, Right at Home has elevated caregiving as a profession and guarantees a basic human need to all seniors: They are not in this alone. 

To learn more about joining the Right at Home family, visit here: https://rightathomefranchise.com/our-advantage/ 

ABOUT RIGHT AT HOME

Founded in 1995, Right at Home offers in-home care to seniors and adults with disabilities who want to live independently. Most Right at Home offices are independently owned and operated and directly employ and supervise all caregiving staff. Each caregiver is thoroughly screened, trained, and bonded/insured before entering a client’s home. Right at Home’s global office is based in Omaha, Nebraska, with more than 650 franchise locations in the U.S. and seven other countries. For more information on Right at Home, visit www.rightathome.net or read the Right at Home blog at www.rightathome.net/blog. To learn more about franchising opportunities, please visit http://www.rightathomefranchise.com/.