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State Farm insurance agent Laura Whitney is deeply involved in her Upstate New York community, and she’s committed to providing her valued customers with service that is nothing less than 100% professional.&nbsp;For this reason, Laura is thrilled to work with <a href="https://rbm-franchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=runningboards-marketings-sharp-and-advanced-ad-presentation-appreciated-by-loyal-customers-such-as-state-farm-insurance-agent-laura-whitney-2712154" target="_blank" rel="nofollow">Runningboards Marketing</a> to help promote her business. She sells auto insurance, home insurance and life insurance and also does claims—all of which she can advertise through Runningboards Marketing.&nbsp;<a href="https://1851franchise.com/runningboardsmarketing">Runningboards Marketing</a>, which was founded in Watertown, New York in January 2018, uses the digital advertising vehicle DAV®, pronounced “Dave,” which is equipped with digital LED screens to display brand messaging and customizable graphics. <a href="https://1851franchise.com/runningboardsmarketing/runningboards-marketing-marries-old-school-and-new-school-local-store-marketing-for-a-stronger-approach-2711746#franchisor">DAV drives around specific markets</a> so that targeted audiences will have a chance to see his eye-catching displays, which can do anything from advertising a local business to giving friends and family birthday shoutouts.&nbsp;Thanks to the Runningboards Marketing and DAV, Laura has been able to advertise her Watertown-based business at parades, concerts, festivals, block parties and more.&nbsp;Laura’s journey with Runningboards Marketing started in 2018, when one of her employees saw DAV driving around town with an advertisement.&nbsp;Laura’s employee thought it was the greatest thing, so she ended up following the truck until it stopped at a local furniture store and spoke with the driver and said “I just love the billboard, you need to talk to my boss about this.”“The next thing you know, Runningboards Marketing Co-Founders Calvin McNeely and Zach Yelle pull up to my office in DAV with my picture on the screen lit up,” Laura said.&nbsp;As a business, Runningboards Marketing was still in its infancy, having only been in business for about one month. With such a professional look, though, this was <a href="https://1851franchise.com/runningboardsmarketing/runningboards-marketing-recognized-in-franchise-dictionary-magazines-top-100-game-changers-for-2019-2711921#franbuzz">clearly a business to watch</a>.&nbsp;“It was so new for the area, which is why my employee was like ‘What is that?’” Laura said.&nbsp;&nbsp;Today, Laura is one of the brand’s most loyal and enthusiastic customers.&nbsp;“Laura was our third client,” McNeely said. “She bought a Diamond package right out of the gate, which is our best subscription, and she quickly dove in and had her ads out at all of the local major events. We’ve done more parades for her than for anybody else.”&nbsp;Ask Laura what she loves most about Runningboards Marketing and she’ll rave about how impressive her ads look on DAV.&nbsp;“That’s very important to me,” Laura said. “Whatever I put out there is a representation of myself and my company, so I try to make everything as professional as possible.”Laura, who has been an insurance agent for over 35 years, has worked with a variety of companies over the years to advertise her business on billboards and attract new team members. There have been many instances in which the result was disappointing. She cited issues that range from misspellings to diluted colors to incorrect sizes. And if that advertisement was made out of vinyl, then crinkles would inevitably show up.&nbsp;None of these issues have ever come up with Runningboards Marketing and DAV.&nbsp;“I looked at DAV’s ads and they were amazing,” Laura said. “It just really hit home for me. I wanted to be part of this great company because they represented the people who were displayed there very professionally. DAV can also run the State Farm theme song at the same time as my ads.”&nbsp;That professional touch has not gone unnoticed by Laura’s customers, who will often take photos with DAV when he’s advertising her business.&nbsp;“They tell me ‘We see you everywhere!’” she said. “That’s what I want, because who are current and prospective clients going to turn to when they have insurance needs? There’s no way you can run as many ads while walking through a parade as DAV can. I am able to have every single thing we sell at State Farm advertised on DAV, making it possible for me to let prospective customers know what we have to offer.”&nbsp;Laura praised the Runningboards Marketing team for their warmth and professionalism.&nbsp;“Without Calvin, Zach and the whole Runningboards Marketing team, I wouldn’t be able to have the sound quality be so phenomenal or have the ads be so perfect and have so much clarity,” she said. “Partnering with them and using DAV allows me to connect with a crowd in a way I couldn’t do before. That’s very important to me.”&nbsp;Runningboards Marketing is certainly thrilled to have had Laura’s business all these years.&nbsp;“It’s fun representing a customer who is so passionate, not to mention engaging,” McNeely said. “She’s out there at all of the events with DAV, who is advertising her business, and we do all the work. Our relationship with Laura is a great example of just how much we value our clients and want to make their lives easier.”&nbsp;To learn more about franchising with Runningboards Marketing, visit <a href="https://rbm-franchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=runningboards-marketings-sharp-and-advanced-ad-presentation-appreciated-by-loyal-customers-such-as-state-farm-insurance-agent-laura-whitney-2712154" target="_blank" rel="nofollow">https://rbm-franchise.com/</a>.&nbsp;

Runningboards Marketing’s Sharp and Advanced Ad Presentation Appreciated by Loyal Customers Such as State Farm Insurance Agent Laura Whitney

1851 Franchise

A chance to display many ads at once—and with State Farm-themed music to boot—excites clients such as Laura Whitney. 

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How much can franchisees make? It’s a question many prospective owners ask before investing in a franchise. While earnings tend to be driven by variables such as industry, location and general management skills, a proper understanding of the key factors driving profitability can help franchise owners develop expectations that are realistic.&nbsp;Multi-unit franchisee&nbsp;<a href="https://www.linkedin.com/in/mangesh-patel-9368569/">Mangesh Patel</a>, who’s readying the launch of six&nbsp;<a href="https://www.beefobradysfranchise.com/">Beef ‘O’ Brady’s</a> restaurant locations in the Macon, Georgia area, shares insights from his franchising experience.<h2>Understanding Franchise Income</h2>Keeping operational costs in check can have a major impact on overall earnings. Taking a proactive approach to expenses such as food and labor, as well as payroll and scheduling, can help align actual franchise income with general expectations for the business.“I just had a meeting with a couple of people, and they said, ‘You talked about a 25% profit margin, but I’m only doing 12%.’ So, I looked at the figures they sent me,” Patel said. “Their&nbsp;<a href="https://1851franchise.com/calculate-restaurant-franchise-profit-2730476">restaurant</a> food cost was running at 37%, which should be around 30%. The national average is about 32%. If I do things correctly, my average food cost needs to be at or below 30%. And payroll should run around 18%. But many people run 25 to 28%.”So,&nbsp;<a href="https://1851franchise.com/unraveling-franchise-earnings-how-much-can-you-really-make-2723935">how much can franchisees make</a>? Here are five areas to consider.<h2>Practical Tips for Prospective Franchisees</h2><ol><li>Control Costs From Day One:&nbsp;It’s important to monitor payroll, food and supply costs closely. Overstaffing and inefficiencies can quickly reduce profits.</li><li>Plan For The Opening Surge:&nbsp;Traffic within the first few months of opening is likely to be higher. It’s important to adjust staffing and inventory accordingly, and pay close attention to how those levels change as time goes on.</li><li>Invest In Training:&nbsp;Properly trained workers can help reduce waste and improve overall service, which has a direct effect on net income.</li><li>Understand Your Market:&nbsp;Each market is unique and revenue potential will vary depending upon location, demographics and competition.</li><li>Track Metrics Regularly:&nbsp;Food cost percentages, labor ratios and weekly sales data act as key indicators operations may need to be adjusted.</li></ol><h2>What Profitability Really Comes Down To</h2>Patel notes that if franchise owners manage labor and costs properly, it’s not impossible to achieve strong cash flow even in the first year, bucking some franchising trends.So,&nbsp;<a href="https://1851franchise.com/how-much-can-you-make-as-a-franchise-owner-2724761">how much can franchisees make</a>? While results tend to vary, careful planning, disciplined operations and a proactive approach to assessing initial costs are essential. But by grasping and guiding the elements that drive franchise profitability, franchise owners can maximize overall business earnings, scaling a business that’s sustainable financially over the long term.Want to learn more about franchise opportunities on 1851 Franchise? Be sure to visit our&nbsp;<a href="https://1851franchise.com/power-rankings">Power Rankings</a> to read more on brands making moves.

How much can franchisees make? This guide explains what drives franchise earnings and how to manage costs, with expert tips from multi-unit owner Mangesh Patel on maximizing your franchise income.

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Franchise Opportunity Deep Dive: A fast-casual restaurant brand serving made-from-scratch sandwiches, salads, soups and pizzas rooted in Southern hospitality.


Runningboards Marketing’s Sharp and Advanced Ad Presentation Appreciated by Loyal Customers Such as State Farm Insurance Agent Laura Whitney

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