Saladworks CEO Patrick Sugrue explains how the brand is updating its look across its entire franchise system.
Changing up the look and feel of a franchise concept's "within the four walls" experience is one way to increase business and move the brand forward. But when is the right time? Recently, restaurant development + design magazine explored how some brands are successfully remodeling, including growing franchise Saladworks, which has nearly 100 locations across the U.S. and is updating their aesthetics, along with their menu and branding.
“The process started in late 2015. We did hundreds of store tours of competitive shops to see what consumers are looking for in healthy food restaurants,” Patrick Sugrue, CEO of Saladworks, told restaurant development + design. “Then, we took those insights and shared them with the design firm.”
One way Saladworks has supported their franchisees going through the remodel is to plant a branded food truck at the location, which captures about half of their regular audience but also serves as what Sugrue calls a "billboard" to let loyal and would-be customers know that the brand is still active in the spot.
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