Qualities of an Ideal Senior Care Authority Franchise Owner

Senior Care Authority, an eldercare consulting and placement franchise with over 100 units nationwide provides a rewarding business ownership opportunity for entrepreneurs within a booming segment, but it may not be for everyone. Success in this franchise is driven by a passion for helping others, strong communication skills and the ability to navigate challenging situations with compassion and empathy. 

“Senior Care Authority is a unique, feel-good business that offers its owners a purpose-driven opportunity and the ability to help families and seniors and change lives,” said Laura Alexander, Vice President of Franchise Development. "Along with an empathic, compassionate mindset, we seek franchise owner candidates who excel in relationship building and networking as this is a people business.”

1851 Franchise spoke with several Senior Care Authority franchise owners to learn more about what it really takes to be successful with the brand.

A Passion for Helping Others

The foundation of any successful Senior Care Authority franchisee is a genuine passion for helping seniors and their families. If a franchisee has a true dedication to serving others with compassion, then Senior Care Authority can fill in any gaps they may have in their professional background with training and support.

“For over ten years I have watched people from different backgrounds enter into this business, finding the deep personal and professional satisfaction that comes from knowing that you have the opportunity every day to help someone in need,” said  Marcy Baskin, Vice President of Franchise Support and Training. “Families are confused by what can seem like endless options. They are struggling emotionally from their loved one’s decline. They are dealing with disagreements with other family members and more - we see ourselves as a safe haven and source of informed assistance, support and resources for all the families that come to us. I have great pride in the fact that we offer training and support for our new owners to enter this field with knowledge and grace.”

For Erin Dwyer-Busch, owner of Senior Care Authority in St. Louis, Missouri, a passion for senior care was the main driver of her decision to transition to a career in the senior care industry. 

“You have to have compassion for helping the families and the seniors — why else get into it?” Dwyer-Busch said. “Number one is that passion and compassion. You have to like it and want to serve others.”

Senior Care Authority franchisees have the challenging task of working with families during times of transition and providing invaluable support as they navigate the complexities of senior care. While a healthcare background is not required, a heart for service is essential. 

“If your position is, ‘I’m in it to make money,’ then no, you are not going to do well,” Dwyer-Busch said. “It has to be a passion for seniors and their safety.”

Strong Communication Skills and Empathy

Effective communication is another critical component for success. As a franchise owner, you will often work with families in stressful situations, making it crucial to have strong interpersonal skills and the ability to understand what a client may be experiencing during a difficult time. For many franchisees, this empathy comes from personal experiences. 

“Having been through this with my own parents, I do realize that we are all in different boats, but on the same river,” said Linda Cale, owner of Senior Care Authority in Greenville, South Carolina. “Each family’s experience is going to be unique, but being able to offer solid support to families through this part of their journey is nothing less than an honor.”

Franchisees must be willing to communicate clearly with the families while also building relationships with local senior care communities and ensure that families feel supported throughout the entire process. 

“The consistent thank you I get from families is what makes it worthwhile,” said Adam Flattau, owner of Senior Care Authority franchisee on Long Island, New York. “We help smooth the process of understanding the healthcare system...they are all thankful for our time together.”

Trusting the Franchise System

In addition to personal qualities, trusting the Senior Care Authority franchise system is essential for long-term success. The brand provides comprehensive training and ongoing support to help franchisees grow their businesses and franchisees whose values align with the brand are able to trust the system and follow the paved path to success.

“The support has been phenomenal,” said Dwyer-Busch. “Everyone’s an open book, and that’s what I love.”

Flattau echoed this sentiment, noting that the franchise provides everything owners need to stay informed and deliver excellent service. “I’m always in contact with the various facilities and communities... to get updates,” he said. 

This structure ensures that franchise owners can focus on delivering quality care while relying on the corporate office and the broader network for operational guidance. Founder and CEO Frank Samson notes that although the business model is effective, it takes the right mindset and trust in the system to get the most out of business ownership with the brand.

“This is not a ‘get rich quick’ type of concept,” said Samson. “However, we have developed a system that works, and when a franchise follows the system and works hard, they will build a business that could have a great value in the long-run. That, coupled with helping many families and feeling good at the end of the day, makes this a rewarding business in so many ways.”

A Meaningful Career Path

Becoming a Senior Care Authority franchisee is not just about running a business; it’s about making a real difference in people’s lives. 

The ideal franchisee is someone who values service, demonstrates empathy and is ready to embrace the challenges and rewards of this meaningful work. 

To find out more information on costs to buy this franchise, please visit https://1851franchise.com/senior-care-authority.

About Senior Care Authority®

Senior Care Authority was founded in 2009, began franchising in 2014, and currently serves over 100 locations in 33 states. The network consists of professionally trained and experienced local advisors who assist families with the overwhelming challenges associated with selecting the best options in assisted living, memory care,  skilled nursing care, and navigating through a complex healthcare system. Senior Care Authority offers Eldercare Consulting services to families and is the exclusive provider of the Beyond Driving with Dignity program. Learn more at www.seniorcareauthority.com.