ServiceMaster Restore

When a hurricane barrels toward the coast or a flood sweeps through a neighborhood,&nbsp;<a href="https://franchise.servicemasterrestore.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=servicemaster-restore-disaster-response-carmen-coleman-2730273" target="_blank" rel="nofollow">ServiceMaster Restore</a> is already in motion. The company’s nationwide network of franchises and its centralized catastrophe (CAT) response team are built to react quickly, strategically and in sync — a model that has been&nbsp;<a href="https://1851franchise.com/servicemaster-restore/service-master-restore-disaster-recovery-services-2729530#stories">tested time and again by some of the country’s most devastating disasters</a>.At the center of those efforts is&nbsp;<a href="https://www.linkedin.com/in/carmen-c-coleman-0849b01/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=servicemaster-restore-disaster-response-carmen-coleman-2730273" target="_blank" rel="nofollow">Carmen Coleman</a>, manager of operations for&nbsp;<a href="https://1851franchise.com/servicemaster-restore/info">ServiceMaster Restore</a>. Coleman leads the residential CAT response team.&nbsp;The team coordinates with the commercial CAT team, other departments within ServiceMaster Brands, forecasting partners, mobilizers, and local franchises into a cohesive force.“We have forecasting partners that include&nbsp;<a href="https://www.monarchweather.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=servicemaster-restore-disaster-response-carmen-coleman-2730273" target="_blank" rel="nofollow">Monarch</a> and&nbsp;<a href="https://www.accuweather.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=servicemaster-restore-disaster-response-carmen-coleman-2730273" target="_blank" rel="nofollow">AccuWeather,</a>” Coleman said. “With one partner, we have a Teams chat channel where they can update us as they see changes in storm predictions. With the other, we receive email updates every morning, and when there are significant events, those emails increase throughout the day.”Several days before a storm is expected to make landfall, Coleman’s team begins pulling the levers of a massive operation. “We begin meeting as the CAT leadership team, and we start solidifying our action plan,” she said. “Are we going to start sending out a mobilizer registration to get mobilizers interested? At least give them a heads up — this is what’s brewing.&nbsp;If you’re interested, go ahead and register, and we’ll call you and update you.”&nbsp;That preparation includes dispatching and staging our equipment rental trailers from Kansas City, rallying our field operations and other staff, and keeping communication flowing around the clock. “When we’re in a large CAT event like a hurricane, it’s an all-hands experience. I like to say my CAT team is a volunteer army,” Coleman said.<h2>“A Combination of Chess and Poker”</h2>Disaster response doesn’t just depend on planning. It also requires speed and agility. Forecasts shift and storms change course, which means decision-making can feel like a mix of strategy and instinct.“I often say it’s almost a combination of chess and poker because things can always change,” Coleman said. “Sometimes your gut comes into play, but technology is helpful.”She points to Hurricane Ian, when forecasts predicted landfall in Tampa before the storm veered south and hit Fort Myers. “By then, we’d had our internal teams and mobilizers staged within a couple of hours of Tampa,” she said. “After landfall and once areas opened, they had to migrate south and find accommodations.”On the residential side, field sales teams are typically deployed within 48 to 72 hours of landfall. Their goal is to get into local franchise offices quickly to help manage the overwhelming influx of calls. “They have a lot of calls and need organization and coordination. That’s where our field teams step in,” Coleman said. “The sooner they can get there after the area clears, the better. Regardless of the size of your business, it’s stressful.”<h2>A Command Center Without Walls</h2>​​Once the storm clears, ServiceMaster Restore operates like a command center without walls. Coleman likens it to “sitting in a big conference room with a whiteboard — only we’re on Teams.”&nbsp;Her team tracks leads by county and ZIP code, reallocating work in real time. “It’s boom, boom, boom all day, sometimes 12 hours a day, seven days a week,” she said.&nbsp;That support is invaluable for local franchisees, who may not have the capacity to manage the sudden surge in demand. “Having someone there who can say, ‘We are here to help you. We’re going to get this managed,’ makes a huge difference,” Coleman said.<h2>Lessons Learned and Technology Upgrades</h2>Coleman has been with ServiceMaster for 13 years, and she has seen the system evolve from spreadsheets and patchy cell service to a technology-driven operation that integrates real-time forecasting, digital communication, and satellite internet.&nbsp;“When I started, it was a lot of spreadsheets and chasing people down on the phone. Cell phone reception wasn’t good. It was a little chaotic,” she said. “Each year, the processes improve. Every event provides a chance to refine and improve.”<h2>Preparing Franchisees To Mobilize</h2>ServiceMaster’s corporate team runs commercial training at its Kansas City facility, and with residential mobilization, Coleman emphasizes the importance of easing franchisees into mobilization.&nbsp;“For first-time mobilizers, we start them out with localized flooding events,” she said. “We prefer to helicopter our new mobilizers because we want them to succeed. It’s almost like graduating to larger events. We don’t encourage brand-new franchisees to uproot and head across the country for a hurricane event right away. It’s better to start locally, get comfortable, and build confidence.”<h2>The Power of the Network</h2>For franchisees, being part of a brand with a national disaster response reputation is more than a safety net — it’s a business builder.“When a local event hits and the town is yellow with ServiceMaster trucks, that brings a sense of pride,” Coleman said. “At large-scale events, when you’re the local franchise and a hurricane has blown through, having trucks everywhere means you have support. It’s a morale boost.”Carriers and homeowners notice too. “Homeowners often say, ‘What? You can get here tomorrow? Every other company says two weeks,’” Coleman said. “That makes an impression.”She points to the Pentagon cleanup after 9/11 as the ultimate example of the network’s strength. “Sixty franchises mobilized, more than 300 employees, all passing extensive background checks. They sanitized 17 miles of surfaces in nine and a half weeks — record time,” Coleman said. “That shows the power of the network. It was an honor to be part of that.”For Coleman and the ServiceMaster system, the formula is clear: preparation, speed and unity. “If you don’t prepare, you might as well not participate,” she said.To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://1851franchise.com/servicemaster-restore">https://1851franchise.com/servicemaster-restore</a>.

ServiceMaster Restore - Disaster Response - 1851 Franchise

ServiceMaster Restore Disaster Response: Carmen Coleman on Systems, Speed and Franchisee Support

1851 Franchise

ServiceMaster Restore’s catastrophe response combines systems, speed and strategy to protect communities while strengthening local franchise owners.

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When Disaster Strikes, ServiceMaster Restore Moves

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<a href="https://franchise.servicemasterrestore.com/">ServiceMaster Restore’s</a> partnership with&nbsp;<a href="https://www.monarchweather.com/">Monarch Weather</a> continues to set a new standard in proactive disaster preparedness. The two organizations are reshaping how restoration teams prepare for and respond to severe weather, delivering speed, accuracy and resilience when their communities need it most.Monarch Weather’s uniquely human approach to forecasting is at the heart of the collaboration. Founded by meteorologists&nbsp;<a href="https://www.linkedin.com/in/crystal-egger-899844128/">Crystal Egger</a> and&nbsp;<a href="https://www.linkedin.com/in/kathrynprociv/">Kathryn Prociv</a>, Monarch’s deep scientific expertise and timely communication paint a picture for clients that goes beyond raw data or reactive communications.“We’re a woman-owned weather and climate data company, and we provide expert consulting,” Egger said. “That can be hard to find in this world of AI. The benefit of Monarch is that our clients aren’t left trying to interpret dozens of models on their own. We give them what they actually need to know.”This ability to translate complex weather data into actionable insights creates immense value for&nbsp;<a href="https://1851franchise.com/servicemaster-restore/info">ServiceMaster</a> teams.“All of us come from a broadcast background,” Prociv said. “We know how to break it down and answer the real question: ‘What does this mean for me?’”ServiceMaster Restore teams benefit from this expertise and straightforward framing in emergencies. Working closely with the franchisor, Monarch provides focused communication and strategic decision-making guidance during critical weather events. Their proprietary&nbsp;MonarchView™ platform geolocates ServiceMaster Restore client sites and overlays hundreds of data layers to identify areas of need and streamline operations before, during and after storms.“We’re giving ServiceMaster Restore hyperlocal situational weather awareness,” Egger said. “By constantly monitoring the weather, we help them stay proactive, not reactive. That means faster response times, smarter resource allocation and stronger community support.”This data-driven approach played out during Hurricane Helene. Early predictions pointed at the hurricane crossing through Destin, Florida, but Monarch’s data said otherwise. They advised ServiceMaster Restore not to overcommit resources to the Destin area, and this advice ultimately benefitted the system, allowing owners to focus resources where they would be needed.Overplanning and overcommitment of resources based on early or generalized predictions can lead to notable losses. With Monarch’s guidance, ServiceMaster Restore can avoid these hurdles and focus their efforts more effectively. This, in turn, allows them to build a presence where it will be needed and make themselves available to begin recovery efforts as soon as possible.The impact of Monarch’s work is seen in other extreme weather events, too. From tornado outbreaks to inland flooding and wildfire smoke, the team continuously monitors evolving threats and communicates forecast timing, impacts and any uncertainties.“We aren’t just saying, ‘It’s going to rain,’” Prociv said. “We’ll say, ‘This is the kind of day where subway stations could turn into waterfalls.’ That level of context makes all the difference.”Monarch also provides rapid post-event analysis, like flood inundation mapping and air quality alerts, to help ServiceMaster Restore teams develop an even clearer picture of where they’re needed.Most importantly, the partnership is grounded in empathy and trust. “We’ve walked in their shoes,” Prociv said. “We lead with the expertise that comes with our degrees, but we also lead with empathy. Crystal reported live on The Weather Channel when Joplin, Missouri, got leveled. That boots on the ground experience is so valuable.”“This isn’t just data delivery,” Egger said. “We become an extension of their team. We’re with them on the calls, through the storms, and even supporting when their own families are affected.”The partnership brings a distinct competitive advantage for franchisees. In a business where timing, accuracy and resource deployment can make or break a response period, having tailored weather insights in real time supports operational excellence.&nbsp;From knowing exactly where to stage crews ahead of a hurricane to understanding whether a severe weather threat will materialize or fizzle out, Monarch helps franchisees work more efficiently, avoid unnecessary costs and improve their response times. For franchisees, Monarch Weather acts as an extension of the team, providing the kind of support that builds authority for ServiceMaster Restore and supports owners in delivering faster, smarter restoration services.To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://1851franchise.com/servicemaster-restore/info">https://1851franchise.com/servicemaster-restore/info.</a>&nbsp;

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When disaster strikes, few companies are positioned to respond as quickly and comprehensively as&nbsp;<a href="https://www.srmcat.com/">ServiceMaster Recovery Management (SRM)</a>. Backed by decades of experience, the SRM team has become the go-to partner for commercial properties facing catastrophic losses, from hospitals and data centers to universities and retail chains.<a href="https://www.linkedin.com/in/mike-matias-0936321a/">Mike Matias</a>, director of power and environmental control for SRM, says it comes down to a combination of experience, planning and the strength of the&nbsp;<a href="https://franchise.servicemasterrestore.com/">ServiceMaster</a> franchise network.“I specialize in the commercial large-loss side, and one of the things I think is unparalleled in our industry is the folks within our core team,” Matias said. “Collectively, our leadership team and project managers bring close to 250 years of combined industry experience. If I don’t know something, I know someone within our organization who is one phone call away. Instead of guessing or assuming, I can call someone who’s gone through the issue. That’s why we always say, ‘Why reinvent the wheel?’”<h2>Preparing for the Unpredictable</h2>Commercial properties carry risks that can’t always be anticipated. Critical facilities like hospitals, government buildings and data centers demand a unique balance of resources and foresight.The ability to balance resources extends to the way SRM prioritizes clients’ assets in disaster zones. “Just because a client has 10 properties in a weather zone, that doesn’t mean we try to protect all 10,” Matias said. “We might bring in equipment to cover three or four based on probability. More often than not, that’s enough.”<h2>Technology as a Tool, Not a Crutch</h2>In an industry that requires speed and precision, technology has become an indispensable asset. But Matias cautions that overreliance can be dangerous.“Technology is a great helper, but it can also be a hindrance,” he said. “Sometimes those technologies don’t travel well into disaster areas. That’s why we always have backups to backups. I’ve been in areas where we went back to pen and paper. If you’re not adaptive, technology can actually slow you down.”To stay ahead, SRM has invested in tools like Starlink satellite internet and drones for remote property assessments. ServiceMaster also fields an in-house team of meteorologists and uses satellite mapping technology for damage assessments and client location tracking. The company partners with Monarch Weather for hyperlocal forecasting, real-time climate intelligence, and map-based modeling to guide deployment and speed response, and works with EarthVisionz to leverage advanced geospatial imagery and analytics for precise, large-scale damage visualization.“Drone footage allows our teams on the front lines to not have to be safety impacted,” Matias said. “They can do an assessment maybe a half mile from the facility as opposed to having to go in there waiting for a structural engineer to tell us it’s safe.”<h2>A Case Study in Scale</h2>Perhaps the clearest example of SRM’s capabilities came during a project at McNeese State University in Lake Charles, Louisiana.“We had 40 buildings to remediate, and we didn’t have the labor to work on all of them at once,” Matias said. “So instead of trying to put 40 generators on 40 buildings, we powered up a substation on campus. We essentially acted as the utility to power every single building. That allowed us to run HVAC systems and keep conditions at 72 degrees and under 50 percent humidity. That stopped mold from spreading beyond the first floors.”By keeping mold from advancing, SRM prevented a campus-wide crisis and ensured students could return to dorms and classrooms on time.<h2>Harnessing the Franchise Network</h2><a href="https://1851franchise.com/servicemaster-restore/info">ServiceMaster’s</a> franchise network plays a critical role in SRM’s national reach. Each franchise brings specialized expertise, but corporate ensures they are deployed strategically.“We vet our franchisees to make sure they’re working within their expertise,” Matias said. “If a franchise specializes in residential work, we keep them focused there. They can do six or seven homes more efficiently than trying to manage one large commercial loss. On the flip side, commercial specialists may not be as efficient on a small residential job. Our job at corporate is to make sure franchisees stick to what they’re best at.”This collaboration allows SRM to scale resources quickly, whether for a localized disaster or a multi-state catastrophe. “It’s the network,” Matias said. “If you’re tapped out on labor, that extra labor is just a phone call away. In the end, it’s one logo out there — the ServiceMaster logo. Whether you’re a small franchise in Tennessee or a large one in Chicago, you’re backed by the same national network.”<h2>Engineered for Rapid Response</h2>SRM is built for speed, pairing contingency planning with pre-loss coordination so crews and equipment can move as conditions change.“Our commercial clients count on us and expect urgency, and we plan for that,” Matias said. “When a client has completed pre-loss planning, we can have a generator on-site within hours. If we’re starting from scratch, allocation can take longer because equipment may already be committed.”<h2>People, Process, Product</h2>For Matias, the secret to SRM’s success is simple but powerful. “Across the board, regardless of vertical or expertise, we believe in the three Ps of business: people, process and product,” he said. “If we have the right people and the right process, then the product will be there.”That philosophy has made SRM not only a leader in disaster recovery but also the first call when commercial properties nationwide need urgent, mission-critical support.To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://1851franchise.com/servicemaster-restore">https://1851franchise.com/servicemaster-restore</a>.

How ServiceMaster Recovery Management Leads Commercial Disaster Recovery

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ServiceMaster Restore Closes Out 2025 With Franchise Expansion;

ServiceMaster Restore Closes Out 2025 With Franchise Expansion; Sets Sights on Adding 52 New Locations in 2026

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When Disaster Strikes, ServiceMaster Restore Moves

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