Shuckin' Shack

WILMINGTON, N.C. –&nbsp;<a href="https://shuckinshackfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=2025-growth-2730219" target="_blank" rel="nofollow">Shuckin’ Shack Oyster Bar</a>, the 18-unit seafood restaurant franchise with a presence in six states, is entering the second half of 2025 with an exciting few months ahead. In addition to innovations and developments implemented in the first half of the year,&nbsp;<a href="https://1851franchise.com/shuckinshack/info">Shuckin’ Shack</a> will soon expand its presence in Georgia with a new opening in Alpharetta and has two more restaurants projected to open late in the fourth quarter or early in 2026, strengthening its presence in the Carolinas.“Our goal is what it has always been — to steadily open healthy restaurants with good people,” said&nbsp;<a href="https://www.linkedin.com/in/jweathington?utm_source=1851franchise.com&utm_medium=article&utm_campaign=2025-growth-2730219" target="_blank" rel="nofollow">Jonathan Weathington</a>, CEO. “As we continue to do this, we’re also looking at ways to improve our support structure and operations for our existing system, and we remain focused on being that community hub and partner in the markets we enter.”Earlier this year, Shuckin’ Shack hosted its annual conference, bringing Franchise Partners together for roundtable discussions and mastermind sessions about financial strategies, marketing innovations and operational improvements.&nbsp;“Our annual conference is a time for us to celebrate our wins and continue building momentum for what’s next,” Weathington said. “I’m incredibly proud of our Franchise Partners’ dedication and passion for the brand, and we’re consistently impressed as we continue to raise the bar for what Shuckin’ Shack can achieve.”Another key development in the first half of the year was the rollout of a new point of sale system, which offers a much more in-depth look at back-of-house reporting and serves as an overall upgrade, better supporting Franchise Partners in executing on the model.Looking forward to the third quarter, Weathington said the entire team is excited for the kickoff of the fourth annual&nbsp;<a href="https://www.theshuckinshack.com/fresh-and-raw-tour-2025?utm_source=1851franchise.com&utm_medium=article&utm_campaign=2025-growth-2730219" target="_blank" rel="nofollow">Fresh &amp; Raw Tour</a>. In partnership with Truist, Shuckin’ Shack will host live music events at over a dozen locations, all benefitting the&nbsp;<a href="https://www.lls.org/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=2025-growth-2730219" target="_blank" rel="nofollow">Leukemia &amp; Lymphoma Society</a>.“We love serving up great seafood and cold drinks. But the Fresh &amp; Raw Tour has created a platform for us to go beyond the standard restaurant experience — to bring people together around a common goal,” Weathington said. “So many people, myself included, have lost loved ones to cancer, and the opportunity to support an organization funding lifesaving research is incredibly meaningful for all of us throughout the Shuckin’ Shack system.”With strategic developments and a steady commitment to the community and a purpose-driven culture, Shuckin’ Shack continues to see thoughtful, healthy growth with driven entrepreneurs. As it works to continue its expansion, Shuckin’ Shack is looking to grow in key markets across the southeast, including&nbsp;<a href="https://shuckinshackfranchise.com/athens/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=2025-growth-2730219" target="_blank" rel="nofollow">Athens</a>,&nbsp;<a href="https://shuckinshackfranchise.com/columbus/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=2025-growth-2730219" target="_blank" rel="nofollow">Columbus</a> and&nbsp;<a href="https://shuckinshackfranchise.com/georgia/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=2025-growth-2730219" target="_blank" rel="nofollow">Macon</a>, Georgia;&nbsp;<a href="https://1851franchise.com/shuckinshack/shuckin-shack-oyster-bar-sets-sights-on-burlington-north-carolina-for-newest-location-2726277">Burlington</a>, Clayton and Kernersville, North Carolina; and Ashburn and Suffolk, Virginia.ABOUT SHUCKIN’ SHACK:Offering a “lifestyle experience,” Shuckin’ Shack Oyster Bar creates an environment that encourages guests to grab a seat, relax and take their taste buds on a trip to the coast; after all, life is too short for bland drinks and boring bars! The original Carolina Beach, NC Shack, which was just 900-square-feet, was launched in 2007 with a plan to become the go-to local hangout for people of all ages. A place where friends and family can enjoy fresh, delicious meals, cold beer, and craft cocktails in an environment that exudes fun and relaxation, Shuckin’ Shack offers exceptional seafood and creative drinks that will make guests question why they ever settled for ordinary bar offerings.&nbsp;Thanks to its bold flavors and impeccable vibes, Shuckin’ Shack has continued to grow. In 2014, the brand began franchising and has since expanded to 17 units across six states. To learn more about Shuckin’ Shack, visit http://www.theshuckinshack.com.The cost to open a Shuckin’ Shack franchise ranges from $472,000 to $1,416,420. For more information visit:&nbsp;<a href="http://www.theshuckinshack.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=2025-growth-2730219" target="_blank" rel="nofollow">www.theshuckinshack.com</a>.&nbsp;

Shuckin' Shack Announces New Locations & Fresh & Raw Tour

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The oyster bar franchise made strategic and operational upgrades in the first half of the year, setting the stage for continued expansion in the back half of the year.

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Shuckin' Shack Eyes 3 Openings in Q3 and Upcoming Fresh & Raw Tour

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Shuckin’ Shack Looks Toward Columbus to Grow Georgia Presence

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WILMINGTON, N.C. –&nbsp;<a href="https://www.shuckinshackfranchise.com/">Shuckin’ Shack</a>, the 18-unit seafood restaurant franchise, is giving seafood lovers a legit reason to love Fridays this Spring. Fish Fry Fridays are back, a seasonal staple dishing up crispy, golden, crave-worthy fish in a laid-back, neighborhood-friendly setting.From February 20 through April 3, local Shuckin’ Shack locations are turning Fridays into a seafood celebration. Whether you’re unwinding after work, catching up with friends, or just chasing that perfect fry, each Shack delivers high-quality seafood you’ll want week after week.“Fish Fry Fridays are about kicking back, keeping it simple, and enjoying seafood the way it’s meant to be,” said&nbsp;<a href="https://www.linkedin.com/in/darren-keeler-944728187/">Darren Keeler</a>, VP of Marketing and Creative. “We want our Shacks to be that local spot you know and love: amazing food, cold drinks, no fuss, just good vibes.”With each location adding its own local twist, Shuckin’ Shack’s Fish Fry Fridays let guests and communities bring their flavor to the table while staying true to the brand’s commitment to quality seafood and fun, welcoming energy.“People want comfort, consistency, and a reason to treat themselves at the end of the week,” Keeler added. “Fish Fry Fridays do just that. They give guests a ritual to look forward to and local owners a chance to show off what makes their Shack unique.”So, whether you’re grabbing a quick bite, a casual date, or a Friday night hangout, Shuckin’ Shack is making it easy to flip the weekend switch with a fried fish feast you won’t want to miss. Follow your local Shack on social media for weekly specials, menu surprises, and all the fishy goodness.To find a Shuckin’ Shack near you, visit:&nbsp;<a href="https://www.theshuckinshack.com/">https://www.theshuckinshack.com/</a>ABOUT SHUCKIN’ SHACK:Offering a “lifestyle experience,” Shuckin’ Shack Oyster Bar creates an environment that encourages guests to grab a seat, relax and take their taste buds on a trip to the coast; after all, life is too short for bland drinks and boring bars! The original Carolina Beach, NC Shack, which was just 900-square-feet, was launched in 2007 with a plan to become the go-to local hangout for people of all ages. A place where friends and family can enjoy fresh, delicious meals, cold beer, and craft cocktails in an environment that exudes fun and relaxation, Shuckin’ Shack offers exceptional seafood and creative drinks that will make guests question why they ever settled for ordinary bar offerings.&nbsp;Thanks to its bold flavors and impeccable vibes, Shuckin’ Shack has continued to grow. In 2014, the brand began franchising and has since expanded to 18 units across six states. To learn more about Shuckin’ Shack, visit http://www.theshuckinshack.com.The cost to open a Shuckin’ Shack franchise ranges from $456,750 to $1,401,420. For more information visit: <a href="www.theshuckinshack.com">www.theshuckinshack.com</a>.&nbsp;

From February 20 through April 3, local Shuckin’ Shack spots are turning Fridays into a fried feast—crispy, golden fish, easygoing vibes, and zero fuss all Lent long.

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WILMINGTON, N.C.&nbsp;—&nbsp;<a href="https://www.shuckinshackfranchise.com/">Shuckin’ Shack Oyster Bar</a> is once again proving that oysters, live music and giving back make a powerful combination. The 18-unit seafood restaurant franchise announced that its&nbsp;<a href="https://www.theshuckinshack.com/freshandrawtour">2025 Fresh &amp; Raw Tour</a> raised $72,539 for&nbsp;<a href="https://bloodcancerunited.org/">Blood Cancer United</a> (formerly the Leukemia &amp; Lymphoma Society), pushing the brand’s cumulative Fresh &amp; Raw Tour fundraising total to nearly $300,000 over four years.The Fresh &amp; Raw Tour has become a signature&nbsp;<a href="https://1851franchise.com/shuckinshack/info">Shuckin’ Shack</a> initiative, transforming select Shack locations into high-energy community block parties featuring live music, raffles, ticketed events and limited-edition “Hey Cancer, Shuck Off!” apparel — all benefiting blood cancer research, patient services and advocacy.“To see The Fresh &amp; Raw Tour grow into something that has raised almost $300,000 is incredibly meaningful,” said Shuckin’ Shack CEO&nbsp;<a href="https://www.linkedin.com/in/jweathington/">Jonathan Weathington</a>. “This cause hits close to home for so many of us, and supporting Blood Cancer United continues to be one of the most important things we do as a brand.”The mission behind the tour is personal to the franchise. Co-founder&nbsp;<a href="https://www.linkedin.com/in/matt-piccinin-5702ba96/">Matt Piccinin</a> is a leukemia survivor who continues regular monitoring, and several Franchise Partners have faced leukemia or lymphoma within their own families. Weathington has also lost close family members to cancer, making the mission behind the tour deeply meaningful.“This incredible team raised over $72,000 that will directly support patients and their families through research efforts, patient services and advocacy,” said&nbsp;<a href="https://www.linkedin.com/in/jennifer-mason-a9815920a">Jennifer Mason</a>, Campaign Development Manager for Blood Cancer United. “We truly appreciate everything that you do for us, year after year. We look forward to continuing the partnership.”The tour also continues to resonate deeply with guests whose lives have been personally affected by blood cancer. Ray Gaimara, who was diagnosed with stage 4 lymphoma in 2023, has attended Fresh &amp; Raw Tour events since that year.“It’s really near and dear to my heart,” Gaimara said. “It's amazing how much money is raised not only to help other families, but to find a cure. I have to fight this for the rest of my life, so if we can find a cure, I’m all for it. It’s amazing that Shuckin’ Shack puts on this event, and I love being here for it.”&nbsp;The 2025 Fresh &amp; Raw Tour featured a rotating lineup of Nashville-style singer-songwriters and performers with chart-topping credits and millions of streams, including Dan Alley, Sam Banks, Josiah Siska, Sammy Arriaga, Barrett Baber and Taylor Goyette. The tour included a mix of exclusive ticketed listening-room-style shows and free community concerts, creating a one-of-a-kind experience in each market.While the format may continue to evolve, Shuckin’ Shack has no plans to slow its commitment to the cause. “We want to continue to support Blood Cancer United, and we look forward to it very much,” Weathington said.ABOUT SHUCKIN’ SHACK:Offering a “lifestyle experience,” Shuckin’ Shack Oyster Bar creates an environment that encourages guests to grab a seat, relax and take their taste buds on a trip to the coast; after all, life is too short for bland drinks and boring bars! The original Carolina Beach, N.C. Shack, which was just 900 square feet, was launched in 2007 with a plan to become the go-to local hangout for people of all ages. A place where friends and family can enjoy fresh, delicious meals, cold beer and craft cocktails in an environment that exudes fun and relaxation, Shuckin’ Shack offers exceptional seafood and creative drinks that will make guests question why they ever settled for ordinary bar offerings.&nbsp;Thanks to its bold flavors and impeccable vibes, Shuckin’ Shack has continued to grow. In 2014, the brand began franchising and has since expanded to 18 units across six states. To learn more about Shuckin’ Shack, visit&nbsp;<a href="http://www.theshuckinshack.com">http://www.theshuckinshack.com</a>.&nbsp;The cost to open a Shuckin’ Shack franchise ranges from $456,750 to $1,401,420. For more information visit&nbsp;<a href="http://www.theshuckinshack.com">www.theshuckinshack.com</a>.&nbsp;

The event brought live music and community fundraisers to Shuckin’ Shack locations nationwide, bringing the seafood franchise’s four-year fundraising total for Blood Cancer United to nearly $300,000.

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Shuckin' Shack Eyes 3 Openings in Q3 and Upcoming Fresh & Raw Tour

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