Shuckin' Shack

<a href="https://www.shuckinshack-franchise.com/top-10-reasons/?utm_source=Google+Ads&amp%3Butm_campaign=12121752388&amp%3Butm_medium=116212927133&amp%3Butm_content=492494847760&amp%3Butm_keyword=%2Bshuckin+%2Bshack+%2Bfranchise&amp%3Butm_match_type=b&amp%3Bgclid=Cj0KCQjwsLWDBhCmARIsAPSL3_2PYubGn6kdrYqRw6Nfc2EywXGujOk52pQ47Nhnp-vXCfFkDgMMXrgaArsHEALw_wcB&utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-times-shuckin-shack-oyster-bar-ceo-jonathan-weathington-takes-advantage-of-a-social-media-moment-by-adding-cinnamon-toast-crunch-shrimp-to-the-menu-2715460" target="_blank" rel="nofollow">Shuckin’ Shack</a> CEO <a href="https://www.linkedin.com/in/jweathington/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-times-shuckin-shack-oyster-bar-ceo-jonathan-weathington-takes-advantage-of-a-social-media-moment-by-adding-cinnamon-toast-crunch-shrimp-to-the-menu-2715460" target="_blank" rel="nofollow">Jonathan Weathington</a> told <a href="https://www.franchisetimes.com/franchise_news/cinnamon-toast-shrimp-on-the-menu-at-shuckin-shack-oyster-bar/article_819c201c-90c8-11eb-a8b9-0b40c3d4af1b.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-times-shuckin-shack-oyster-bar-ceo-jonathan-weathington-takes-advantage-of-a-social-media-moment-by-adding-cinnamon-toast-crunch-shrimp-to-the-menu-2715460" target="_blank" rel="nofollow">Franchise Times</a> that he first saw the story on a Reddit thread, and ignored it until a friend let him know it had hit the network “news of the weird.”&nbsp;According to Weathington, Shuckin’ Shack’s Cinnamon Toast Crunch Shrimp was not intended to drive sales, but rather to put the brand into the social media conversation. The response from the public as well as the media has been overwhelmingly positive. Local radio stations, food media, and the <a href="https://www.starnewsonline.com/story/lifestyle/2021/03/26/wilmington-nc-restaurant-creates-shrimp-dish-cinnamon-toast-crunch-viral-tweet/7015644002/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-times-shuckin-shack-oyster-bar-ceo-jonathan-weathington-takes-advantage-of-a-social-media-moment-by-adding-cinnamon-toast-crunch-shrimp-to-the-menu-2715460" target="_blank" rel="nofollow">regional paper </a>all picked up the story, and it was a hit on social media platforms.&nbsp;“I think playing along with it [the social response] is a good rule of thumb. We try to participate in those [social trends] because it's fun — that’s really us as a brand, that’s our brand DNA. None of us take ourselves too seriously — we're consistently sharing meme ideas here and there,” Weathington told Franchise Times.As for the next viral menu item? Weathington noted the team is pondering creating a menu item out of the latest aquatic meme: the Suez Canal ship.<a href="https://www.franchisetimes.com/franchise_news/cinnamon-toast-shrimp-on-the-menu-at-shuckin-shack-oyster-bar/article_819c201c-90c8-11eb-a8b9-0b40c3d4af1b.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-times-shuckin-shack-oyster-bar-ceo-jonathan-weathington-takes-advantage-of-a-social-media-moment-by-adding-cinnamon-toast-crunch-shrimp-to-the-menu-2715460" target="_blank" rel="nofollow">Read the full Franchise Times story here.</a>

Franchise Times: Shuckin' Shack Oyster Bar CEO Jonathan Weathington Takes Advantage of A Social Media Moment by Adding Cinnamon Toast Crunch Shrimp to the Menu

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After a man found shrimp tails in his Cinnamon Toast Crunch cereal, the social media world was aflutter with the latest viral meme. Capitalizing on the moment, Shuckin' Shack decided to create a viral tie-in item of its own: Cinnamon Toast Crunch Shrimp.

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CHARLOTTE, N.C.&nbsp;—&nbsp;<a href="https://www.theshuckinshack.com/">Shuckin’ Shack</a>, the fast-casual oyster bar franchise with 18 locations, is bringing its laid-back, seafood-focused vibe to Charlotte. The new restaurant at 5349 Ballantyne Commons Parkway in the Promenade on Providence shopping center opens to the public on April 8, with a week of community-focused events leading up to the Grand Opening Party on April 11.&nbsp;Local couple Dawn and&nbsp;<a href="https://www.linkedin.com/in/kevin-powers-918499144/">Kevin Powers</a>&nbsp;are no strangers to the restaurant business. With decades of combined experience in hospitality, the Powers were inspired by their son’s time working at the&nbsp;<a href="https://1851franchise.com/shuckinshack/info">Shuckin' Shack</a> location in Carolina Beach, and wanted to bring the same friendly, neighborhood atmosphere to their community.“We’re ready to bring big flavors, good vibes, and lots of laughs to Charlotte,” said Dawn. “A Good Shuckin’ Time starts here!”Shuckin’ Shack offers fresh oysters, crab legs, wild-caught shrimp, burgers, hand-tossed wings, signature cocktails, and ice-cold beer, all in a welcoming, family-friendly environment. Beyond the food, the Powers are committed to giving back to the Charlotte community through partnerships and charitable efforts.Opening Week Specials &amp; Community Events<ul><li>April 6: Invite-only First Responders &amp; City Officials Night</li><li>April 8: Public opening dinner with 15% off for Promenade on Providence neighbors and service industry friends</li><li>April 9: “Not All Heroes Wear Capes,” honoring veterans, active-duty military, doctors, and nurses</li><li>April 10: Teacher Appreciation &amp; school staff night, with 15% off meals</li><li>April 11: Grand Opening Party with live entertainment, signed sports jersey giveaways, and a chance to win free seafood for a year</li></ul>“We’re pumped for the week of festivities ahead of us in Charlotte,” said&nbsp;<a href="https://www.linkedin.com/in/jweathington">Jonathan Weathington</a>, CEO. “The Powers are bringing a great seafood experience and showing real commitment to their community, exactly what we love to see at our local Shacks.”Find the full Shuckin’ Shack menu&nbsp;<a href="https://www.theshuckinshack.com/menu/">here</a>.For more information about Shuckin’ Shack, visit&nbsp;<a href="https://www.theshuckinshack.com/">https://www.theshuckinshack.com/</a>.&nbsp;Follow Shuckin’ Shack Oyster Bar - Charlotte, NC, on social media: Facebook -&nbsp;<a href="https://www.facebook.com/shuckinshackcharlottenc">@shuckinshackcharlottenc</a> Instagram -&nbsp;<a href="https://www.instagram.com/shuckinshackcharlottenc">@shuckinshackcharlottenc</a>ABOUT SHUCKIN’ SHACK:Offering a “lifestyle experience,” Shuckin’ Shack Oyster Bar creates an environment that encourages guests to grab a seat, relax and take their taste buds on a trip to the coast; after all, life is too short for bland drinks and boring bars! The original Carolina Beach, NC Shack, which was just 900 square feet, was launched in 2007 with a plan to become the go-to local hangout for people of all ages. A place where friends and family can enjoy fresh, delicious meals, cold beer, and craft cocktails in an environment that exudes fun and relaxation, Shuckin’ Shack offers exceptional seafood and creative drinks that will make guests question why they ever settled for ordinary bar offerings.&nbsp;Thanks to its bold flavors and impeccable vibes, Shuckin’ Shack has continued to grow. In 2014, the brand began franchising and has since expanded to 18 units across six states. To learn more about Shuckin’ Shack, visit&nbsp;<a href="http://www.theshuckinshack.com">http://www.theshuckinshack.com</a>.

Design with Shuckin' Shack Oyster Bar logo and menu items

Kevin and Dawn Powers will open the growing oyster bar franchise at 5349 Ballantyne Commons Parkway, with a week of festivities leading up to the April 11 Grand Opening event.

charlotte-nc-opening

Shuckin' Shack Launches Fourth Annual Fresh & Raw Tour

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Photo of Shuckin' Shack's Director of Operations Samantha Stroupe

Let’s Shuckin’ Go! Shuckin’ Shack Welcomes Hospitality Veteran Samantha Stroupe as New Director of Operations

shuckin-shack-samantha-stroupe-director-operations

Shuckin’ Shack’s 3rd Annual Fresh & Raw Tour Raises $75,000 for the Leukemia & Lymphoma Society

shuckin-shacks-3rd-annual-fresh-raw-tour-raises-75000-for-the-leukemia-lymphoma-society

WILMINGTON, N.C.&nbsp;—&nbsp;America is turning 250, and&nbsp;<a href="http://www.theshuckinshack.com">Shuckin’ Shack</a>, the 18-unit oyster bar franchise, is celebrating the only way it knows how: with cold drinks, hot food, fresh oysters and absolutely zero interest in doing anything halfway. Packed to the brim with seafood, burgers, BBQ, beer buckets, American cocktails and enough “Red, White &amp; Blooze” energy to make a bald eagle shed a tear,&nbsp;<a href="https://1851franchise.com/shuckinshack/info">Shuckin’ Shack’s</a> Summer 2026 Campaign, kicking off June 1, is making beach-loving, oyster-shucking American dreams come true.“America only has one 250th birthday, and in our minds, there’s only one way to celebrate,” said&nbsp;<a href="https://www.linkedin.com/in/darren-keeler-944728187">Darren Keeler</a>, Vice President of Marketing and Creative. “We took everything people love about summer: cookouts, road trips, fireworks, beach days and cold beer, and Shuckified it. The result is a full unapologetic Americana Summer at The Shack, which George Washington would want to take a bite out of!”Hinging on Shuckin’ Shack’s authentic, not-too-serious atmosphere, the campaign combines classic American menu items, over-the-top Americana visuals and a level of playfulness that will encourage “A Good Shuckin’ Time” all season long. Think laser-eyed bald eagles, fireworks, vintage Americana, Route 66 vibes, mullets carved into Mount Rushmore, beer buckets on ice, hot dogs, muscle cars and patriotic beach energy, all colliding in true Shuckin’ Shack fashion.At the center of the campaign is a limited-time menu that looks like it was created somewhere between a Fourth of July cookout and a beach vacation fever dream.Now available, starting June 1, and running through Labor Day at participating locations (pricing and participation will vary by location), guests can get their hands on:<ul><li>Cyclone Chargrilled Oysters, which are loaded with chili, hot dog medallions, Monterey Jack cheese, mustard and onion.</li><li>Double Play Dogs: Beer-battered corn dogs served with Mile 0 mustard, slaw and fries.</li><li>Red, White &amp; ‘Cue pulled pork, piled high and served with a healthy portion of house-made barbecue.</li><li>Route 66 Smash Burger, which is a classic roadside-inspired burger with optional “Cyclone Style” toppings.</li><li>Boardwalk Fries: Old Bay fries topped with cheese sauce and crab meat.</li></ul>Of course, no summer celebration is complete without a little liquid courage. Guests can wash it all down with the Firecracker Smirnoff Crush, the Red, White &amp; Blooze Colada, or the Uncle Slammer, an oyster shooter that proudly ignores all reasonable decision-making.Spanning the entire season, the campaign will tie into vacation vibes, baseball games, summer concerts and, obviously, America’s massive 250th birthday celebrations, perfectly.“America, Shuck, Yeah! Whether you’re visiting us in a suburb or a downtown bar district, Shuckin’ Shack is the place to celebrate this summer,” Keeler said.To find a shack near you, visit:&nbsp;<a href="http://www.theshuckinshack.com">http://www.theshuckinshack.com</a>.ABOUT SHUCKIN’ SHACK:Offering a “lifestyle experience,” Shuckin’ Shack Oyster Bar creates an environment that encourages guests to grab a seat, relax and take their taste buds on a trip to the coast; after all, life is too short for bland drinks and boring bars! The original Carolina Beach, NC Shack, which was just 900-square-feet, was launched in 2007 with a plan to become the go-to local hangout for people of all ages. A place where friends and family can enjoy fresh, delicious meals, cold beer, and craft cocktails in an environment that exudes fun and relaxation, Shuckin’ Shack offers exceptional seafood and creative drinks that will make guests question why they ever settled for ordinary bar offerings.&nbsp; Thanks to its bold flavors and impeccable vibes, Shuckin’ Shack has continued to grow. In 2014, the brand began franchising and has since expanded to 18 units across six states. To learn more about Shuckin’ Shack, visit&nbsp;<a href="http://www.theshuckinshack.com">http://www.theshuckinshack.com</a>.

Photo of Shuckin' Shack Oyster Bar 2026 Summer Campaign menu items

Starting June 1, oysters, beer buckets, smash burgers, fireworks and enough patriotic chaos to make Uncle Sam blush headline the oyster bar franchise’s biggest summer celebration yet.

America Turns 250. Shuckin’ Shack is Throwing the Party.

summer-campaign-americas-250th-birthday

Franchise Times: Shuckin' Shack Oyster Bar CEO Jonathan Weathington Takes Advantage of A Social Media Moment by Adding Cinnamon Toast Crunch Shrimp to the Menu

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