Shuckin' Shack

In a recent episode of Local Leaders Podcast, <a href="https://www.linkedin.com/in/matt-piccinin-5702ba96/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=local-leaders-podcast-matt-piccinin-shuckin-up-an-amazing-lifestyle-brand-in-wilmington-2717097" target="_blank" rel="nofollow">Matt Piccinin</a>, <a href="https://1851franchise.com/shuckinshack/info">Shuckin’ Shack</a> co-founder, discussed the brand’s origins and what he has learned about franchising over the years.Piccinin shared his advice for entrepreneurs seeking more success in their business and their lives. Piccinin stated that individuals should “live the brand,” adding that “Living the brand and being your own person is what we want in our system. I believe this is why Shuckin' Shack is so successful.”&nbsp;Shuckin' Shack Oyster Bar grew out of a vision for a local establishment that would appeal to families of all ages — a place where friends and family can enjoy fresh, delicious meals and creative cocktails in a relaxing environment. Shuckin' Shack offers its guests a "lifestyle experience" in addition to exceptional seafood. Now, after starting with a 900-square foot space, Shuckin' Shack has grown to 16 locations across five states, and soon to be six, with several more locations slated to open by the end of 2021.&nbsp;<a href="https://podcasts.apple.com/us/podcast/matt-piccinin-shuckin-up-an-amazing-lifestyle-brand/id1579835981?i=1000538918117&utm_source=1851franchise.com&utm_medium=article&utm_campaign=local-leaders-podcast-matt-piccinin-shuckin-up-an-amazing-lifestyle-brand-in-wilmington-2717097" target="_blank" rel="nofollow">Listen to the full episode here.</a>

Local Leaders Podcast: Matt Piccinin: “Shuckin’ Up” an Amazing Lifestyle Brand in Wilmington

1851 Franchise

Matt Piccinin, co-founder of Shuckin’ Shack out of Wilmington, NC discusses beachside dive bars, developing a franchise model, and what it means to “live the brand.”

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Shuckin' Shack Fresh & Raw 2025 Tour Poster

Let’s Shuckin’ Go! Shuckin’ Shack Launches Fourth Annual Fresh & Raw Tour in Partnership With Truist, Benefitting Blood Cancer United

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Photo of Shuckin' Shack's Director of Operations Samantha Stroupe

Let’s Shuckin’ Go! Shuckin’ Shack Welcomes Hospitality Veteran Samantha Stroupe as New Director of Operations

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Shuckin’ Shack’s 3rd Annual Fresh & Raw Tour Raises $75,000 for the Leukemia & Lymphoma Society

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Shuckin’ Shack Oyster Bar Launches 3rd Annual Fresh & Raw Tour Together with Truist to Support the Leukemia & Lymphoma Society

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Photo of Shuckin' Shack team member and guests in restaurant

Shuckin’ Shack Oyster Bar Enters Q3 With 3 Openings on the Horizon, Growing Buzz Around Upcoming Fresh & Raw Tour

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Local Leaders Podcast: Matt Piccinin: “Shuckin’ Up” an Amazing Lifestyle Brand in Wilmington

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