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Local Leaders Podcast: Matt Piccinin: “Shuckin’ Up” an Amazing Lifestyle Brand in Wilmington

Matt Piccinin, co-founder of Shuckin’ Shack out of Wilmington, NC discusses beachside dive bars, developing a franchise model, and what it means to “live the brand.”

By Alexa DargisContributor
Updated 4:16PM 11/08/21

In a recent episode of Local Leaders Podcast, Matt Piccinin, Shuckin’ Shack co-founder, discussed the brand’s origins and what he has learned about franchising over the years.

Piccinin shared his advice for entrepreneurs seeking more success in their business and their lives. Piccinin stated that individuals should “live the brand,” adding that “Living the brand and being your own person is what we want in our system. I believe this is why Shuckin' Shack is so successful.” 

Shuckin' Shack Oyster Bar grew out of a vision for a local establishment that would appeal to families of all ages — a place where friends and family can enjoy fresh, delicious meals and creative cocktails in a relaxing environment. Shuckin' Shack offers its guests a "lifestyle experience" in addition to exceptional seafood. Now, after starting with a 900-square foot space, Shuckin' Shack has grown to 16 locations across five states, and soon to be six, with several more locations slated to open by the end of 2021. 

Listen to the full episode here.