Shuckin’ Shack, the 16-unit fast-casual oyster bar franchise, had its best year to date in 2021. The fast-growing franchise rounded out the year with 9% positive comps system wide, despite staffing shortages that forced several locations to operate on limited hours. What’s more, the brand exceeded $20 million in total sales — an impressive feat for a franchise with less than 20 collective store locations. 

“Despite the challenges of the past year, 2021 was our strongest year to date,” said Jonathan Weathington, CEO of Shuckin’ Shack. “We have the strongest pipeline of franchise candidates we’ve had in the brand’s history and consumer sales across all locations continue to grow. As these factors combine, we’re confident that 2022 is going to be our biggest year ever. Hard stop.” 

As demand for locally and responsibly-sourced seafood continues to grow across the country, Shuckin’ Shack has reaped the benefits. What’s more, with a seafood-focused menu, the franchise capitalizes on the desire from consumers to have a dining experience that offers something different from what they are comfortable cooking at home. As a result, Shuckin’ Shack has established itself as a uniquely powerful concept that’s poised for continued growth in new markets across the country. 

“Ever since we opened our first location, we have looked for the highest-quality sustainable seafood partners, and we’ve remained consistent with that,” said Weathington. “Our seafood comes straight out of the water, onto the boat, straight to the distributor and into the restaurant; it's as fresh as fresh can get — safely — and that's what makes it great. We offer something different from your average takeout or delivery options paired with a relaxed dining experience that makes customers feel at home.” 

As part of its growth trajectory, Shuckin’ Shack welcomed four new franchise owners into the system in 2021 and officially opened the doors to its newest location in West Ashley, South Carolina at the end of last year. This year, the brand is looking to bring on seven new franchise owners by the end of the year and open six new locations in cities spread across North Carolina, Florida, Illinois and Texas.

Now, the brand is capitalizing on the incredible momentum of 2021 and looking to shatter previous records over the course of 2022. 

“We’re in a great position to kick off the new year,” said Weathington. “At the rate we’re going, I expect Shuckin’ Shack to double in size as a franchise over the next two to three years.” 

For more information about Shuckin’ Shack, visit: https://www.theshuckinshack.com/. 

About Shuckin' Shack: 

Shuckin' Shack Oyster Bar grew out of a vision for a local establishment that would appeal to families of all ages. A place where friends and family can enjoy fresh, delicious meals and creative cocktails in an environment that exudes relaxation. Shuckin' Shack offers its guests a "lifestyle experience" in addition to exceptional seafood. The brand started as a 900-square-foot shack in Carolina Beach, North Carolina, in 2007 and began franchising in 2014. Today, Shuckin' Shack has grown to 16 locations across five states, and soon to be eight, with several more locations slated to open by the end of 2022. To learn more about Shuckin’ Shack, visit http://www.theshuckinshack.com.