Shuckin' Shack

In the article, Weathington highlights how market differentiation was key for the seafood and oyster bar that started out as a 900 square foot oyster shack in Carolina beach, before making the decision to start franchising in 2014.&nbsp;Weathington joined the brand in 2014 as the Vice President of Franchise Development and was shortly promoted to CEO. Since serving as chief executive officer, the brand has grown to over 15 locations in four, (soon to be five states) with several more locations scheduled to open by the end of 2020. In the article, Weathington discusses the most important aspects of growing the brand.“My goal is opening healthy restaurants, period. Whatever decision we’re making, I’m not thinking about that moment. I’m thinking about one, three, five, 10 years down the line.” says Weathington, in the article.&nbsp;Because the brand hasn’t relied on traditional marketing channels, heavy community involvement is essential for an ideal franchisee. Weathington highlighted franchisee personality and cultural fit to be far more important than operational background.&nbsp;“We can teach people how to do what we’re doing within our four walls. What has proven to be a lot more difficult is what needs to happen outside. Personality, desire to participate in the community—those are qualities that either you have or you don’t,” Weathington explains in the article.&nbsp;While Shuckin’ Shack initially targeted nearby areas to their home market for regional recognition and supply chain access, the brand is now looking to grow in locations throughout the U.S. with key growth markets including areas throughout Florida and Tennessee.To read the entire article, click <a href="https://www.fsrmagazine.com/franchising/why-full-service-franchising-staging-comeback?utm_source=1851franchise.com&utm_medium=article&utm_campaign=shuckin-shacks-ceo-jonathan-weathington-featured-on-fsr-magazines-february-cover-2712235" target="_blank" rel="nofollow">here</a>.

Shuckin' Shack’s CEO Jonathan Weathington Featured on FSR Magazine’s February Cover

1851 Franchise

Weathington discusses building a franchise that feels like an independent, why full-service is making a comeback and franchising for the future.

shuckin-shacks-ceo-jonathan-weathington-featured-on-fsr-magazines-february-cover

FRANCHISE INFORMATION

Own A Shuckin' Shack

Franchisee Highlight

Growth & Giving Back

Executive Q&A

Learn

Visit Website

SHUCKIN' SHACK

Facebook

Instagram

LinkedIn

YouTube

SOCIAL MEDIA

Shuckin’ Shack Looks To Expand South Carolina Presence With Growth in Florence

Shuckin' Shack Oyster Bar Franchise Partners Unite for Annual Conference Focused on Innovation, Growth, and Giving Back

First Ever Shuckin’ Shack Franchise Location Celebrates 10th Anniversary in Summerville, South Carolina

SHUCKIN' SHACK MOST READ STORIES

1851 LOGIN

GROWTH CLUB LOGIN

ABOUT SHUCKIN' SHACK

CONTACT SHUCKIN' SHACK

facebook

instagram

twitter

linkedin

youtube

First Name

Last Name

Email

Phone

Zip Code

Market of Interest

Net Worth

Available Capital

Comments

Own a Shuckin' Shack

Shuckin’ Shack’s 3rd Annual Fresh & Raw Tour Raises $75,000 for the Leukemia & Lymphoma Society

shuckin-shacks-3rd-annual-fresh-raw-tour-raises-75000-for-the-leukemia-lymphoma-society

Shuckin’ Shack Oyster Bar Launches 3rd Annual Fresh & Raw Tour Together with Truist to Support the Leukemia & Lymphoma Society

shuckin-shack-oyster-bar-launches-3rd-annual-fresh-raw-tour-together-with-truist-to-support-the-leukemia-lymphoma-society

Shuckin’ Shack Looking to Expand in Tallahassee, Florida

shuckin-shack-looking-to-expand-in-tallahassee-florida

FSR: Shuckin’ Shack Raises $80K for the Leukemia and Lymphoma Society

fsr-shuckin-shack-raises-80k-for-the-leukemia-and-lymphoma-society

Photo of person holding oyster and Shuckin' Shack hot sauce bottle

Shuckin’ Shack Looks Toward Columbus to Grow Georgia Presence

shuckin-shack-columbus-ga

Photo of spread of Shuckin' Shack menu items on table featuring oysters in the middle

Shuckin’ Shack Eyes Greenville, North Carolina for Franchise Growth

shuckin-shack-franchise-greenville-north-carolina

Shuckin' Shack’s CEO Jonathan Weathington Featured on FSR Magazine’s February Cover

MORE STORIES LIKE THIS