Sigler: The Right Look for Business

In terms of quality craftsmanship and commitment for the marketing and communications needs of its clients, Sigler offers it all. The uniform, print, advertising, and design company offers a simple solution for companies aiming to create complex promotional strategies for their brands. The majority of Sigler franchise partners choose to utilize the company’s portfolio of services, beginning with the development of an online ordering system for apparel, branded merchandise, and customized marketing materials that cater to their needs. Thereafter, Sigler produces, customizes, warehouses, and fulfills the ordered items as needed. Susan Hatten, Senior Business Development Executive at Sigler, reveals that, “Sigler’s greatest joy is when we have a client approach us with a request for customization and we are allowed to provide unique and trend-forward options for review.” Sales team members at Sigler pride themselves on becoming extensions of the marketing teams of their clients, providing the most desirable customized uniform options at a competitive price for a franchise brand. The company-held values of dedication, integrity, professionalism, and positive behavior are evident in Sigler’s environmentally-conscious options. As a green company, Sigler contains an internal Green Committee made up of employees from every department to ensure the products being produced hold the least environmental impact as possible, assuring client uniforms are not only beautiful, but also environmentally innovative. As client needs have evolved since Sigler first opened its doors, the company has allowed itself to adapt and grow in the field of marketing and communication. The offer of a one-stop shop for interactive, marketing, strategic planning and branding, in addition to the in-house production of custom-made uniforms, is an opportunity most franchisors cannot pass up when looking to brand their company. Hatten notes Sigler Companies’ best-selling items are moisture-wicking t-shirt uniform options, direct mail postcards, and retractable roller pens, all customized and tailored to franchise brands.