LAST UPDATED: November 2025
NUMBER OF LOCATIONS: 4 
REPORTED COST TO GET IN: $290,643 - $377,435
REPORTED ROI (Item 19): N/A (see below)

Simply Cabinetry is a franchise business that provides a turnkey cabinetry showroom model, focusing on kitchen and bath design and sales without requiring franchisees to manage inventory, installation crews or delivery. The franchise caters to both trade professionals and homeowners, offering a range of cabinetry options from stock to custom.

1. What Is the Brand Overview for Simply Cabinetry?

About the Brand

With roots dating back to 2007, Simply Cabinetry was co-founded in 2010 by Derrick and Diana Simmons in their garage in the Philadelphia area, and today encompasses three Pennsylvania locations.

Mission: Simply Cabinetry’s mission is to grow within the cabinetry industry by providing quality products, timeless designs and exceptional service while simplifying the design and purchasing experience for professionals and homeowners, making high-quality cabinetry accessible while creating a seamless, inspiring and stress-free journey for their clients..

Vision: The Simply Cabinetry vision is to expand its physical footprint across the United States with new showrooms and design studios through franchising, fostering relationships with industry professionals such as builders, contractors and developers to ensure ongoing business growth and professional partnerships.

Unique Selling Points (USPs)

  • Selection: Beyond cabinetry, Simply Cabinetry also offers countertops (granite, quartz, marble), hardware (knobs, pulls, pull‑outs) and accessories (organization, storage solutions) so customers can get full‑scope kitchen or bath renovations, catering to any budget via “Simple Selections,” “Premium Selections” and “Luxury Selections” product offerings.
  • Quality and Warranty: “Simple” stock built‑to‑order cabinetry features quality all‑plywood construction and a 5‑year warranty while “premium” and “luxury” semi‑custom and custom tiers include a limited lifetime warranty.
  • Professional Guidance: Simply Cabinetry highlights knowledgeable designers and professional support in a showroom environment where clients can see, touch and feel their selections and visualize their space.
  • Online Tools: Simply Cabinetry provides resources for clients including a glossary, design guidelines (NKBA), installation guide and project inspiration (before and afters).

2. What Are the Franchise Opportunity Details?

Why Franchise With Simply Cabinetry?

Franchising with Simply Cabinetry offers several key benefits that make it an attractive opportunity for prospective franchisees:

  • Proven Model: Simply Cabinetry provides a successful system and proprietary software plus partnerships with a network as well as regional/national support, providing products, process, partners and support so franchisees can focus on running the business.
  • Turnkey Showroom: Franchisees get a business model designed with no crews, no installs, no delivery and no warehouse.
  • Low Overhead: Because the model avoids large construction crews or installation logistics, license and certification burdens are lower. The showroom model runs with only two to three team members, making staffing simpler and potentially more scalable.
  • B2B Stream: The model is designed to serve trade professionals (contractors, builders, developers) as well as homeowners, providing repeatable business channels.
  • Freedom: Franchisees are encouraged to be their own boss, selecting their own team while unlocking potential and creativity within the framework.

Available Territories

Simply Cabinetry provides franchising opportunities in the United States. Visit the Simply Cabinetry website for more information on current franchising opportunities.

Investment Overview

Initial Costs: The estimated initial investment required to begin operation of a Simply Cabinetry franchise ranges from $290,643 to $377,435.

Initial Franchise Fee: The initial franchise fee for a Simply Cabinetry franchise is $45,000. Simply Cabinetry provides special discounts and opportunities for qualifying veterans and existing business owners.

Ongoing Fees: Simply Cabinetry franchisees are responsible for the following ongoing fees:

Type of FeeAmount
Royalty Fee6% of gross sales
Ad Royalty Fee2% of gross sales

ROI Potential: While specific earning information is not currently available, Simply Cabinetry is in the process of publishing its 2025 Franchise Disclosure Document. This information will be updated as soon as it is made available.

3. What Franchisee Support Does Simply Cabinetry Provide? 

Training Programs

Simply Cabinetry provides comprehensive training to its franchisees through a structured program designed to ensure successful operations. The comprehensive training program covers various areas, including sales and marketing strategies, product knowledge, operational procedures and customer service.

Ongoing Support

Simply Cabinetry will continue to provide ongoing support and assistance to ensure the smooth operation of franchisee’s business, support which includes regular communication, marketing guidance, operational advice and access to our network of suppliers and industry experts.

Technology and Tools

Simply Cabinetry equips its franchisees with a suite of technology tools designed to streamline operations and enhance the management of their centers. These tools include proprietary 3D visualization software.

4. What Are the Franchise Requirements for Simply Cabinetry?

Eligibility Criteria

  • Liquid Assets: $100,000
  • Net Worth: $200,000

No prior cabinetry or construction experience is required. Owners should have a passion for design, detail orientation and people skills.

Operational Commitments

Franchisees are expected to operate a turnkey showroom which includes two to three employees and must have sufficient capital to sustain the business, especially during the start-up and early months (including three months of operating costs in the initial investment calculation).

Funding Assistance

Simple Cabinetry does not provide funding assistance or in-house financing.

5. What Is the Market Potential for Franchised Cabinetry?

The global cabinetry market reached a valuation of more than $100 billion last year, with the American market alone expected to reach a valuation of over $40 billion by 2032.

Elements driving market growth include new home remodeling trends, urbanization and a rise in online sales. Online sales are expected to continue to grow alongside e-commerce and virtual showroom improvements, with demand in the residential realm for cabinets in places like an office, laundry room or garage set to outpace kitchen and bathroom installations. In the commercial setting, cabinet installation is set to grow in areas like hospitality. However, the impact of changing tariffs on building materials including plywood is expected to further impact market growth in America.

Overall, the franchised cabinetry sector presents promising opportunities for growth and investment, driven by increasing demand for quality.

Competitor Analysis

Simply Cabinetry distinguishes itself in the fast-casual franchised food realm thanks to quality chicken and diverse sauce options. Simply Cabinetry also caters to market trends, offering salads and grilled chicken to health-conscious consumers. Simply Cabinetry restaurants are also designed to appeal to a sports-loving crowd, with a decor and theme that deliver an immersive experience that’s unique in the fast-casual sphere.

In terms of competition, Simply Cabinetry faces several notable players in the franchised cabinetry market, including KraftMaid, Fabuwood, Merillat, IKEA, Kitchen Tune-Up, OPPOLIA, BoConcept and CliqStudios.

7. What Is the Application Process for Simply Cabinetry Franchisees?

Embarking on a franchise journey with Simply Cabinetry involves a structured process designed to ensure mutual alignment and success. Here's a step-by-step outline from initial inquiry to final approval:

  1. Initial Inquiry: Prospective franchisees start by submitting an online inquiry form to Simply Cabinetry so the team can review their interest and basic information.
  2. Discovery Call: If there appears to be a good fit, Simply Cabinetry schedules a discovery call to walk through the brand, the franchise model and the support franchisees receive.
  3. Application and Review: After the discovery call, candidates complete a formal franchise application, outlining their background, finances and vision for their Simply Cabinetry business. The franchisor reviews this information to determine approval.
  4. Franchise Agreement and Training: Approved candidates receive a franchise agreement that details territory rights, fees and the term of the relationship. Once the agreement is signed, Simply Cabinetry begins training, giving the franchisee the tools and knowledge needed to operate the business.
  5. Grand Opening and Ongoing Support: After training is complete, the franchisor works with the franchisee to plan and execute a grand opening. The Simply Cabinetry team continues to provide ongoing support to help ensure strong day-to-day operations and long-term success.

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Jim Ryan

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Jim Ryan

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