1851

After a seven-year run in the NFL,&nbsp;<a href="https://www.linkedin.com/in/joshmartin95/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=smoothie-king-franchisee-and-former-nfl-player-josh-martin-to-open-booxkeeping-franchise-in-denver-2726528" target="_blank" rel="nofollow">Josh Martin</a> began searching for his next opportunity. He knew he wanted to get involved with something he truly believed in and ultimately partnered with his younger sister, who has a background in quick-service restaurants, to open a&nbsp;<a href="https://www.smoothiekingfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=smoothie-king-franchisee-and-former-nfl-player-josh-martin-to-open-booxkeeping-franchise-in-denver-2726528" target="_blank" rel="nofollow">Smoothie King</a> franchise in the Denver area. After their first year in business, Martin said they learned that, even though they had made more top-line revenue than they anticipated, “it’s the bottom-line that really counts.”Noting a desire to bring his franchise’s bookkeeping efforts in-house for more control and a deeper understanding, Martin began seeking solutions. When he found&nbsp;<a href="https://www.booxkeepingfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=smoothie-king-franchisee-and-former-nfl-player-josh-martin-to-open-booxkeeping-franchise-in-denver-2726528" target="_blank" rel="nofollow">BooXkeeping</a>, the emerging bookkeeping franchise that supports small and medium-sized businesses in taking control of their own bookkeeping, he knew it was the perfect fit.“It just made sense,” Martin said. “Rather than paying to take an accounting course that will prepare me to manage our bookkeeping, why not invest with&nbsp;<a href="https://1851franchise.com/booxkeeping/info">BooXkeeping</a> and both make money and help other business owners in similar situations while I learn for myself?”Now, Martin is set to open his BooXkeeping business, serving the Denver area, later this year.1851 Franchise spoke with Martin to learn more about his journey to franchising and goals for the future.1851 Franchise: Frame your personal story for us. What did you do before franchising, and how did you decide franchising made sense for you?Josh Martin:&nbsp;I was born in Houston but grew up in Denver. I’m the oldest of six kids, and both of my parents are educators, so the values of hard work and education were instilled in me all along. After graduating high school, I played football at Columbia, then I went to the NFL. After tearing my shoulder, I felt it would be a better use of time and effort to invest in something off the field as opposed to continuing to pursue football. I knew I wanted to be in charge and make decisions for myself, and entrepreneurship gave me the opportunity to do that.A couple years ago, I got a call from my dad about an opportunity with Smoothie King, and we saw the potential, but we ultimately missed the opportunity. I liked what I had seen, so I kept pursuing it, and we ultimately opened a Smoothie King last May. We had a lot of success and even got some recognition within the system for how well we did early on.We sold a ton of smoothies during that first year, but we quickly learned that it’s the bottom line that matters most. We made some typical entrepreneur mistakes, and that got me looking into our finances. That’s how I found BooXkeeping. I was connected to&nbsp;<a href="https://www.linkedin.com/in/maxemma/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=smoothie-king-franchisee-and-former-nfl-player-josh-martin-to-open-booxkeeping-franchise-in-denver-2726528" target="_blank" rel="nofollow">Max [Emma]</a> via a mutual friend, and it was a natural progression from there. BooXkeeping allowed me to take greater control of my own business and offer that service to others.1851: What was your perception of franchising prior to becoming a franchisee, and what do you want people to know about franchising now that you are in it?Martin:&nbsp;The franchise route was attractive because it’s a proven product and concept. The only challenge I saw was that I needed to evaluate the market and ensure my brands would be a great fit.Ultimately, it’s a matter of engaging the community around the business to spread the word and find success.&nbsp;1851:&nbsp;What made you pick this brand? What excites you most about this company?Martin:&nbsp;There aren’t a lot of competitors that do what BooXkeeping does, especially from a franchisee standpoint. I like the novelty of it, and the opportunity to strengthen my business while growing another is tough to beat.1851:&nbsp;What do you hope to achieve with your business? What are your plans for growth?&nbsp;Martin:&nbsp;I like the idea of servicing large brands. I’m beginning to build a reputation in Smoothie King, and I’d love to tap into those relationships to generate BooXkeeping business.&nbsp;Beyond that, for me, this is a learning experience. I don’t have a grand vision, but I know I’d like to learn more about the services and ultimately apply those skills. I’m looking forward to learning as much as possible and helping in a meaningful way.1851:&nbsp;What is the one thing about your story you want us to know?Martin:&nbsp;I’m in the business of taking advantage of all the opportunities available to me — not letting them pass me by. I have a high achievement mindset, and having the unique access that an elite education provides, as well as the experience I gained in the NFL, has helped me to apply that in other areas.I aim to have a track record of excellence. One where I bring people — friends, family, community members, supporters and advocates — along with me. When I can partner with people whose values align with mine, the impact is even greater. That’s what I’m working toward.1851:&nbsp;What advice do you have for other people thinking about becoming a franchise owner?Martin:&nbsp;It’s important, I’ve learned, that the franchisor is your partner. They should be providing value. That’s one of the very basic fundamentals of a franchise system.&nbsp;Another core requirement is believing in what you’re selling. I’m a big believer in Smoothie King and a big believer in BooXkeeping from firsthand experience, and that belief will help overcome a lot of challenges.ABOUT BOOXKEEPINGBooXkeeping is a bookkeeping franchise that combines professional expertise with genuine human connection to provide cutting-edge bookkeeping services for small and medium-sized businesses, franchisees, franchisors, CPA firms and more.&nbsp;Founded by Max and Elena Emma, two entrepreneurial immigrants with in-depth experience in finance and accounting, the brand’s journey spans over 20 years. Today, with six franchise locations across the country and one corporate location, BooXkeeping has emerged as a unique player in the bookkeeping industry, emphasizing a human-driven approach and personalized service.

BooXkeeping Franchise Grows in Denver With Former NFL Player

1851 Franchise

After identifying a need for better bookkeeping resources in his own franchise, Martin was drawn to BooXkeeping to provide a solution for himself and fellow business owners in the area.

This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

Smoothie King Franchisee and Former NFL Player Josh Martin To Open BooXkeeping Franchise in Denver

smoothie-king-franchisee-and-former-nfl-player-josh-martin-to-open-booxkeeping-franchise-in-denver

Layne's Chicken Fingers

Layne's Chicken Fingers - VP of Culture Operations - Cuyler Esposito - 1851 Franchise

Layne’s Chicken Fingers Appoints Cuyler Esposito as Vice President of Culture Operations

laynes-franchise-cuyler-esposito-vp-culture-operations

Jollibee

Jollibee Franchise - EOY 2025 - Momentum 2026 - 1851 Franchise

Jollibee Closes Out Landmark Year With Strong Franchise Momentum Across the United States and Canada

jollibee-franchise-expansion-2025-north-america

Fitness Premier

Fitness Premier Franchise - Looking Ahead to 2026 - 1851 Franchise

Building a Fitness Business With Staying Power: Why Fitness Premier Is Looking Ahead to 2026

fitness-premier-franchise-2026-growth-strategy

Fresh Coat

Fresh Coat Painters - Seph Duggan - Lakeland Florida - 1851 Franchise

Multigenerational Contractor Seph Duggan Launches Fresh Coat Painters of Lakeland, Florida

fresh-coat-painters-franchise-lakeland-seph-duggan

Fresh Coat Painters - Mary Steele - Franchisee Feature - 1851 Franchise

How a Major Life Pivot Led This Military Spouse to Open a Fresh Coat Franchise in Melbourne, Florida

fresh-coat-franchisee-mary-steele-melbourne-florida

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Domino's Franchise - North Pole - Dec 2025 - 1851 Franchise

Domino’s Pizza Brings Delivery Cheer to North Pole, Alaska

dominos-pizza-franchise-north-pole-alaska

California Pizza Kitchen’s Sale Is the Latest in the Era of PE-Backed Turnarounds in Franchising

california-pizza-kitchens-sale-is-the-latest-in-the-era-of-pe-backed-turnarounds-in-franchising

Buying a fitness franchise, people exercising

Boutique vs. Big Box Gym Franchises: Which Offers Best ROI in the $7 Billion Fitness Market?

buy-fitness-franchise-boutique-big-box-comparison

Pieology Pizza Enters Chapter 11 Following Costly Bid To Save Struggling Stores

pieology-pizza-files-chapter-11-bankruptcy

CNBC: McDonald’s Will Assess if Franchisees Are Offering Value for Customers Under New Standards

mcdonalds-franchise-standards-value-metric

image of michael panos and michel panos, owners of mellow mushroom in Atlanta

What Makes Mellow Mushroom a Strong Franchise Investment? Insights From the Panos Family’s Metro Atlanta Portfolio

mellow-mushroom-franchise-panos-restaurant-group-metro-atlanta

1851 Franchisee Spotlight graphic with photo of Eli Cohen, Layne's Chicken Fingers logo

C5 Restaurants Grows its Texas Footprint with 40 Layne’s Chicken Fingers Locations Planned Statewide

eli-cohen-laynes-chicken-fingers-texas

image of jerome hanway from right at home Las Cruces, New Mexico 1851 franchise franchisee spotlight

Jerome Hanway Is Building His Right at Home Franchise Around His Mission To Serve

right-at-home-franchise-las-cruces-jerome-hanway

image of stephen westerman and matthew westerman, owners Fort Walton Beach Two men and a junk truck

Twin Brothers Move From Managers to Owners with New TWO MEN AND A JUNK TRUCK Franchise on the Gulf Coast

twin-brothers-two-men-and-a-junk-truck-fort-walton-beach

Photo of group of dogs standing together in day care facility

Top Pet Boarding and Day Care Franchise Opportunities for 2025

top-pet-boarding-daycare-franchises

Do You Qualify? A Look at the Chick-fil-A Franchise Requirements

do-you-qualify-a-look-at-the-chick-fil-a-franchise-requirements

The Top 15 Pet Supplies and Retail Franchises for 2025

the-top-15-pet-supplies-and-retail-franchises

Christmas Decor Franchise Costs, Fees, Profit and Data for 2025

christmas-decor-franchise-costs-fees-profit-and-data

The 15 Top Pet Grooming Franchises To Consider for 2025

Smoothie King Franchisee and Former NFL Player Josh Martin To Open BooXkeeping Franchise in Denver

MORE STORIES LIKE THIS