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Smoothie King Franchisee Targets Military Bases for Expansion
Alexandra Myers, a former Navy officer, makes healthy food options accessible to servicemen and women across the country.
Alexandra Myers, a former Navy officer, found shifting from military to civilian life to be a ‘smooth’ transition.
Following five years of service, the 33-year-old New Orleans native found her niche as an entrepreneur. By the end of the summer, she will be the owner of 10 Smoothie King locations, all of which are on or near military bases across the U.S.
As a former servicewoman, Myers recognized the need to provide healthy food options to servicemen and woman.
“I saw this as a great opportunity to bring an existing concept within a growing market sector to people seeking healthier fast food options, especially where they are often lacking accessibility on military bases,” Myers told Entrepreneur.com.
Growing up in New Orleans, Myers was familiar with the Smoothie King brand. Recognizing that the concept was a prove high-quality product, she said the knew there was a lot of growth potential across the country.
“Smoothie King is a great brand with an aggressive growth strategy—smoothie consumption has nearly doubled in the last five years as a meal option for consumers,” Myers said. “It’s great to be a part of a brand with a clear direction for growth, brand presence and image.”
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About the Author
Nick Powills
FollowNick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.
