After a record-breaking year, including a 8.7% percent comp sales increase, Smoothie King, the 700-location leader in the juice and smoothie segment, has identified Washington D.C. as a top growth market for expansion. The brand plans on moving into the nation’s capital and the surrounding areas of Arlington and Alexandria, Va. with 19 new locations. The Washington, D.C. market is already home to some exceptional Smoothie King franchisees spreading the brand's message of health, nutrition and great-tasting smoothies!
“We have a strong foothold in the D.C. area, so many residents already know and love our brand, allowing Smoothie King to seamlessly expand with the addition of qualified franchisees,” said Dan Hannah, Vice President of International and Domestic Business Development for Smoothie King. “We’re currently actively seeking business professionals who are interested in joining an award-winning franchise and helping us reach 160 new locations in 2015.”
The juice and smoothie innovator plans to have 1,000 locations by the end of 2017 and the company has chosen Washington D.C. as an important step in reaching its goal. Washington D.C. is an international icon that welcomes around 19 million visitors annually. The city’s walkability, government buildings, plethora of museums, unique architecture and rich history make it the perfect backdrop for Smoothie King’s development in the region.
The company expects to hit the 1,000-unit milestone by using a time-tested formula for finding franchisees that are passionate about the brand and about living a healthy and active lifestyle. Wan Kim, CEO of Smoothie King, knows his dual role as franchisor and franchisee has helped to instill confidence among other franchisees in the system, as they know he is in the trenches with them.
“When people believe in the brand, there’s always going to be a fire that drives growth,” Kim said. “Even during tough times, that passion never dies and continues to fuel the business. With Smoothie King, franchisees can build their business and at the same time be proud of the work they are doing, which is a win-win for all.”
By investing in a food scientist to ensure the company’s research and development process continues to stay nimble and adaptable, Smoothie King knows it has the products and strategies in place to continue its industry dominance. Smoothie King is known for providing superior products, providing guests around the world with nutritional solutions that live up to the brand’s founding vision to create “Smoothies With a Purpose.”
Now in its 42nd year of operation, Smoothie King is more primed than ever to thrive thanks to an elevated growth strategy and increased focus on finding the right franchisee partners to help implement it. Smoothie King plans to open two locations every week in 2015 and to grow the $619,244 average gross sales (of the top 25 percent of traditional franchised units in 2014) within the $2 billion industry.
“We are primed to close out more markets across the U.S. this year, and that starts with the growth opportunities in Washington, D.C.,” said Tom O’Keefe, Smoothie King’s President and COO. “We know that Smoothie King is riding strong momentum right now, and if we find the right franchisees who truly believe in bringing a nutritional solution to their community, they will be our best franchise owners.”