1851

Wendy&rsquo;s and Snapchat have partnered on an initiative to raise money for the Dave Thomas Foundation for Adoption, according to an article on <a href="https://www.adweek.com/digital/snapchat-and-wendys-partnered-to-benefit-the-dave-thomas-foundation-for-adoption/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=snapchat-partners-with-wendys-to-spur-donations-to-the-dave-thomas-foundation-for-adoption-2709962" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">AdWeek</a>.

The initiative involves the use of a &ldquo;lens that uses the messaging application&rsquo;s <a href="https://www.adweek.com/digital/snapchat-and-hbo-use-ar-at-game-of-thrones-sxsw-experience/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=snapchat-partners-with-wendys-to-spur-donations-to-the-dave-thomas-foundation-for-adoption-2709962" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">marker tech</a> augmented reality technology,&rdquo; the article said, AKA what would colloquially be called &ldquo;a filter.&rdquo; The article said &ldquo;Starting Monday, cups in Wendy&rsquo;s restaurants nationwide will feature a <a href="https://www.adweek.com/digital/snapchat-and-lionsgate-are-holding-a-fan-art-contest-for-john-wick-chapter-3-parabellum/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=snapchat-partners-with-wendys-to-spur-donations-to-the-dave-thomas-foundation-for-adoption-2709962" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">Snapcode</a> that hungry Snapchatters can use to unlock the lens. Once this is done, the Wendy&rsquo;s logo comes to life and displays quotes from children and parents who were brought together by the DTFA.&rdquo;

For every use the lens, Wendy&rsquo;s pledges to donate $5 to the nonprofit, according to the article.

It&rsquo;s not the first time this year that a brand this year has creatively leveraged social media for a campaign; <a href="https://1851franchise.com/nfl-s-shoppable-moment-on-instagram-is-a-case-study-in-the-future-of-retail-2709796" style="text-decoration-line:none" target="_blank">the NFL and Instagram partnered on &lsquo;shoppable moments&rsquo; during last month&rsquo;s NFL draft</a>. With the rise of content marketing and <a href="https://1851franchise.com/millennials-say-that-the-lifestyle-allure-of-social-media-makes-them-overspend-2709946" style="text-decoration-line:none" target="_blank">the spending pull of social media among millennial consumers</a>, such campaigns likely won&rsquo;t be going anywhere anytime soon.

Read the full story <a href="https://www.adweek.com/digital/snapchat-and-wendys-partnered-to-benefit-the-dave-thomas-foundation-for-adoption/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=snapchat-partners-with-wendys-to-spur-donations-to-the-dave-thomas-foundation-for-adoption-2709962" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">here</a>.

Image Source: Wendy&#39;s/Snapchat

<div>&nbsp;</div>

Snapchat Partners with Wendy's To Spur Donations to the Dave Thomas Foundation For Adoption

1851 Franchise

Visitors who scan a Snapcode on Wendy’s cups starting Monday can access a special donation filter; for every use, Wendy’s will donate $5.

snapchat-partners-with-wendys-to-spur-donations-to-the-dave-thomas-foundation-for-adoption

Melting Pot

Photo of interior of Melting Pot restaurant

Lexington Herald Leader: This Restaurant Chain Eyes a Return to Lexington After 10 Years

melting-pot-return-to-lexington

Keke's Breakfast Cafe

Keke's Breakfast Cafe - John and Kimberly Ehrhard - 1851 Franchise

Empowering Leadership, One Pancake at a Time: How John and Kimberly Ehrhard Are Building a Franchise Legacy with Keke’s Breakfast Cafe

john-kimberly-ehrhard-kekes-franchise

Comfort Keepers

More Than a Caregiver: Loretta Smith's Support Extends to Fellow Caregivers, Clients and the Community

more-than-a-caregiver-loretta-smiths-support-extends-to-fellow-caregivers-clients-and-the-community

Photo of Melting Pot CEO John "JC" Crawford

Melting Pot Names New CEO, Celebrates 50th Anniversary With Continued Growth and Leadership Promotions

melting-pot-franchise-mid-year-2025

Layne's Chicken Fingers

Texas Layne’s Franchisee Secures Real Estate in Austin, Set To Open Early Next Year

texas-laynes-franchisee-secures-real-estate-in-austin-set-to-open-early-next-year

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Drone Delivery Takes Flight in QSR: The Future of Franchise Operations?

drone-delivery-takes-flight-in-qsr-the-future-of-franchise-operations

Chick-fil-A Tops Customer Satisfaction Rankings for 11th Year as Challenger Brands Gain Ground

chick-fil-a-tops-customer-satisfaction-rankings-for-11th-year-as-challenger-brands-gain-ground

Technomic Releases Annual Ranking of the Top 15 Fast-Food Chains in the U.S.

technomic-releases-annual-ranking-of-the-top-15-fast-food-chains-in-the-us

Rising Jobless Claims Could Signal Challenges — and Opportunities — for Franchising

rising-jobless-claims-affect-franchising

Hardee’s Lawsuit Highlights the Risk of Going Off-Model in Franchising

hardees-franchise-lawsuit-paradigm-investment-group

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores - Agg - 1851 Franchise

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores

hooters-franchise-model-company-owned-closures

The Ultimate Guide to Selling Franchises: How To Create a Strong Incentive

how-to-build-strong-incentives-to-attract-prospective-franchisees

How Vishal Juneja Turned a Family Tradition Into a Paris Baguette Franchise

How Vishal Juneja Turned a Family Tradition Into a Paris Baguette Franchise Built on Heart and Community

Snapchat Partners with Wendy's To Spur Donations to the Dave Thomas Foundation For Adoption

MORE STORIES LIKE THIS