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Wendy&rsquo;s and Snapchat have partnered on an initiative to raise money for the Dave Thomas Foundation for Adoption, according to an article on <a href="https://www.adweek.com/digital/snapchat-and-wendys-partnered-to-benefit-the-dave-thomas-foundation-for-adoption/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=snapchat-partners-with-wendys-to-spur-donations-to-the-dave-thomas-foundation-for-adoption-2709962" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">AdWeek</a>.

The initiative involves the use of a &ldquo;lens that uses the messaging application&rsquo;s <a href="https://www.adweek.com/digital/snapchat-and-hbo-use-ar-at-game-of-thrones-sxsw-experience/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=snapchat-partners-with-wendys-to-spur-donations-to-the-dave-thomas-foundation-for-adoption-2709962" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">marker tech</a> augmented reality technology,&rdquo; the article said, AKA what would colloquially be called &ldquo;a filter.&rdquo; The article said &ldquo;Starting Monday, cups in Wendy&rsquo;s restaurants nationwide will feature a <a href="https://www.adweek.com/digital/snapchat-and-lionsgate-are-holding-a-fan-art-contest-for-john-wick-chapter-3-parabellum/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=snapchat-partners-with-wendys-to-spur-donations-to-the-dave-thomas-foundation-for-adoption-2709962" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">Snapcode</a> that hungry Snapchatters can use to unlock the lens. Once this is done, the Wendy&rsquo;s logo comes to life and displays quotes from children and parents who were brought together by the DTFA.&rdquo;

For every use the lens, Wendy&rsquo;s pledges to donate $5 to the nonprofit, according to the article.

It&rsquo;s not the first time this year that a brand this year has creatively leveraged social media for a campaign; <a href="https://1851franchise.com/nfl-s-shoppable-moment-on-instagram-is-a-case-study-in-the-future-of-retail-2709796" style="text-decoration-line:none" target="_blank">the NFL and Instagram partnered on &lsquo;shoppable moments&rsquo; during last month&rsquo;s NFL draft</a>. With the rise of content marketing and <a href="https://1851franchise.com/millennials-say-that-the-lifestyle-allure-of-social-media-makes-them-overspend-2709946" style="text-decoration-line:none" target="_blank">the spending pull of social media among millennial consumers</a>, such campaigns likely won&rsquo;t be going anywhere anytime soon.

Read the full story <a href="https://www.adweek.com/digital/snapchat-and-wendys-partnered-to-benefit-the-dave-thomas-foundation-for-adoption/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=snapchat-partners-with-wendys-to-spur-donations-to-the-dave-thomas-foundation-for-adoption-2709962" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">here</a>.

Image Source: Wendy&#39;s/Snapchat

<div>&nbsp;</div>

Snapchat Partners with Wendy's To Spur Donations to the Dave Thomas Foundation For Adoption

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Visitors who scan a Snapcode on Wendy’s cups starting Monday can access a special donation filter; for every use, Wendy’s will donate $5.

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Snapchat Partners with Wendy's To Spur Donations to the Dave Thomas Foundation For Adoption

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