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Starring Appearances on Two Travel Channel Shows Shines a National Spotlight on Sobelmans Pub & Grill

The brand’s signature burgers and Bloody Marys are being highlighted on episodes of ‘Man vs. Food’ and ‘Food Paradise.’

By Cassidy McAloonSenior Writer
SPONSORED 5:17PM 09/06/17

When it comes to serving up the best burgers and Bloody Marys, no one does it better than Sobelmans Pub & Grill. The brand revolutionized the industry when it introduced unique takes on the classic menu items—from perfectly crafted cheeseburgers and cheese balls to Bloody Marys topped with an array of sliders, meat, cheese and vegetables, Sobelmans creates recipes that are sure to stand out. That’s why it’s no surprise that the Milwaukee, Wisconsin mainstay has sparked conversations nationwide.

As word of Sobelmans’ one of a kind menu started to spread outside of its Midwestern base, the brand began welcoming more guests from communities across the country into its restaurants. But this summer, Sobelmans had the opportunity to showcase its quality food to two different teams that engage an incredibly high profile audience: the Travel Channel. The network reached out to founder Dave Sobelman to highlight the brand on episodes of “Man vs. Food” and “Food Paradise.”

“When the Travel Channel calls, you answer. I was so excited to hear that they wanted to come visit us in Milwaukee to learn more about what Sobelmans has to offer—it’s an incredible opportunity to get our name out there in front of a national audience,” said Sobelman. “It’s cool to see both yourself and your brand on TV, especially on such a well known platform. And getting to hang out with the cast and crews behind both shows and see them engage with our customers was a blast—we couldn’t be more thrilled with how it turned out.”

Sobelmans’ first Travel Channel feature on “Man vs. Food” first aired on Monday, August 7, and showed host Casey Webb taking on the making and eating of the brand’s biggest Bloody Mary, The Bloody Beast. It’s a towering catchall Bloody Mary that includes the brand’s standard toppings, including cheeseburger sliders, shrimp, Polish sausage, cheese, pickled asparagus, celery and more. But on top of those garnishes sits an entire golden-brown fried chicken.

“Food Paradise” is also set to feature The Bloody Beast. While the episode is still in post-production, it’s expected to makes its debut before the end of the year.

“We walked both shows through the entire behind the scenes process of The Bloody Beast, from how we bread it to how we fry it. And it’s definitely paying off—since our episode of ‘Man vs. Food’ aired, we’ve seen a spike in activity. And some customers who walk through our doors tell us that the episode is why they’re here—after they see what we have to offer, they want to try Sobelmans out for themselves,” Sobelman said. “It’s incredibly rewarding to be recognized as an innovator behind deluxe burgers and Bloody Marys. Those are two menu items that nobody focused on before we launched our first restaurant. And even though the market is now overflowing with brands trying to mimic our style, it’s clear that no one can keep up.”

In addition to giving Sobelmans a boost from a consumer standpoint, the appearances on the Travel Channel are also expected to help the brand expand its emerging franchise system. Both segments highlight Sobelmans’ biggest advantage for franchisees: it’s not a traditional, cookie cutter company. Instead, the brand allows local owners to tap into an increasingly in demand segment while still getting to be creative, which is a business ownership opportunity that can’t be found anywhere else.

“We’re proud of the fact that we’re not your traditional franchise system. This isn’t a business for someone who’s looking to hire a manager and hope it runs by itself—we’re a brand fueled by passion,” said Sobelman. “There’s no doubt that our unique approach to franchising is working. Our existing franchisees are already experiencing record sales less than one year after officially opening their doors for business. And as we welcome more local owners to our system, we’re confident that our franchise will continue to thrive. Sobelmans is earning national recognition for a reason, and we’re planning to make the most of that strong momentum going forward.”