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<div id="pastingspan1">Sonic, one of the nation&#8217;s largest drive-in chains, isn&#8217;t worried about McDonald&#8217;s rolling out its new menu expansion&#8212;all-day breakfast.</div><div>&nbsp;</div><div> </div><div id="pastingspan1">According to Clifford Hudson, Sonic&#8217;s chief executive officer, breakfast sales outside of the morning hours are &#8220;not material to our business at all.&#8221; Instead, Hudson believes the larger impact will come from the customers who &#8220;order non-breakfast items in the morning. That&#8217;s the bigger variable.&#8221;</div><div>&nbsp;</div><div> </div><div id="pastingspan1">Hudson made his comments after the company reported that revenues in the quarter rose 7%, to $175.3 million from $163.8 million, in the prior-year period.</div><div>&nbsp;</div><div> </div><div id="pastingspan1">&#8220;What we&#8217;ve found with our consumer is that what&#8217;s important to them is to be able to have choices and flexibility,&#8221; said Claudio San Pedro, Sonic&#8217;s chief financial officer, <a href="http://nrn.com/same-store-sales/sonic-says-mcdonald-s-all-day-breakfast-not-material-sales?utm_source=1851franchise.com&utm_medium=article&utm_campaign=sonic-ceo-values-flexibility-over-novelty-2719" target="_blank" rel="nofollow" target="_blank">in a press release</a>. She also noted that the bigger factor is that Sonic patrons are more likely to order a cheeseburger at breakfast than a breakfast item in the afternoon.</div><div>&nbsp;</div><div> </div><div><a href="http://nrn.com/same-store-sales/sonic-says-mcdonald-s-all-day-breakfast-not-material-sales?utm_source=1851franchise.com&utm_medium=article&utm_campaign=sonic-ceo-values-flexibility-over-novelty-2719" target="_blank" rel="nofollow" target="_blank">Click here to read the entire press release.</a>  </div>

1851 Franchise

Following a rise in revenue, Sonic's CEO says he's not worried about McDonald's offering all-day breakfast.

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