Sparkle Squad Looks to Partner With Versatile, Driven ‘Empire Builders’ for Franchise Growth

Sparkle Squad, the emerging window-cleaning franchise, has brought a revolutionary business model to the U.S. and is now working to grow nationwide with enthusiastic franchise partners. Modeled after the Elite Window Cleaning model, which introduced meaningful innovations to the window-cleaning market in Canada, Sparkle Squad is bringing the same high-tech process to the States to equip forward-thinking entrepreneurs with the tools they need to build a window-cleaning empire in their local markets.

“The biggest thing that Sparkle Squad franchisees have in common is a drive to take advantage of the significant size of the market and build a large business,” said Sharon Cupach, vice president of franchise development at Happinest Brands, Sparkle Squad’s parent franchisor. “That’s the ‘empire builder’ mentality that we reference. A successful franchisee is someone who is going to really utilize the systems provided to them to create a broad reach across their markets. They want brand recognition associated with them, and they don’t just want to own 1% of the local market share.”

Cupach explained that, because of this, most Sparkle Squad franchisees invest in multiple territories to ensure they have the space to grow in line with their long-term goals over time. The Sparkle Squad business encompasses multiple revenue streams, including window cleaning, gutter cleaning, house washing and pressure washing, and holiday lighting, meaning owners can capture even more of the market to power their growth.

A Fit With Sparkle Squad Is More About Drive Than Professional History

“Our franchisees are already driven to reach throughout their markets, but with multiple streams of revenue, they have even more potential,” Cupach said. “They can go deep into the market with all of these lines of services, all utilizing the same customer. This allows them to build an even larger business.”

To this point, Sparkle Squad has been able to grow with a range of people, all possessing these values. There are both men and women in ownership; franchisees who go into business independently, with a business partner or with a spouse; people ranging in age from their 20s to their 60s; and people with a range of professional backgrounds, from technical sales and insurance to engineering and home services.

Alignment With Sparkle Squad’s Vision and Values Is Crucial

Sparkle Squad is led by Chris Stoness, who built his own career in window cleaning on the decision to introduce a more sophisticated approach to the industry. Prospective franchisees do not necessarily need to have experience in window cleaning or home services, but they should be passionate about advancing the industries through thoughtful development and execution.

“Because we’re a founder-led business, it’s important that our owners relate with Chris’ story and values,” Cupach said. “In the franchise model, it’s his vision and systems you’ll be embracing. We’re working together to build this system, and if you resonate with the person at the helm, that’s a good indicator that this could be a great opportunity for you.”

Cupach said that, for existing owners, the technology and innovation of the model have been major drivers. It is these aspects of the business that enable owners and their teams to be even more efficient and impactful in a traditionally pedestrian industry, and knowing that they have these resources at their fingertips supports owners’ excitement about being the first to do something new in their market.

“This is an exciting time for Sparkle Squad. We’re attracting higher caliber, driven individuals, and given that this is an emerging brand, the people that we bring in as ‘foundation owners’ will be especially important,” she explained. “We’re seeing more younger candidates whose traditional jobs are not ‘filling their buckets,’ and they’re looking to build something for themselves. They have confidence in the business because it’s founder led. It was brought to the States as part of the Happinest family with a whole suite of experts. And it’s part of a proven industry; window cleaning has been around forever, we’re just doing it cooler.”

To find out more information on costs to buy this franchise, please visit https://1851franchise.com/sparkle-squad/info.