Sparkle Squad INFO

Sparkle Squad is an exterior beautification franchise that provides window cleaning, pressure washing, soft washing, gutter cleaning and other home services. Though the brand was newly launched in the U.S. in late 2023, it is an iteration of the extremely successful Canadian window washing brand, Elite Window Cleaning, which has been in operation and honing its processes since 2012.

Sparkle Squad is modernizing the window cleaning and exterior beautification segments. With carbon fiber water-fed poles, the brand eliminates the need for ladders, making services more efficient and safe. This is the first major improvement, initiated by CEO Chris Stoness, in the industry since the 1936 patenting of the squeegee, and Sparkle Squad continues to embrace innovation in its processes and services.

With a support team to convert and schedule inquiries over the phone and an integrated online booking system that allows prospective customers to browse a-la-carte offerings with fully transparent pricing and book from their mobile devices or computers, the customer experience is made frictionless — a major hurdle for many brands in the home services space.

As it continues to build on over a decade of experience and adaptations, Sparkle Squad equips franchisees with the model and support they need to run a standout home services business that is poised to scale with multiple revenue streams, great customer service and incredible efficiency.

The home services market exploded during the pandemic as families began spending more time at home and realized just how important it would be to not only take care of their space but curate a home environment that was truly enjoyable. However, that trend has not reversed, even in the post-pandemic world. There is a new awareness among consumers regarding the value that lies in the home services space, and Sparkle Squad owners are able to take full advantage of this opportunity in addition to commercial service opportunities.

More specifically, the $70 billion cleaning services segment continues to be very prevalent in communities everywhere. While glass is a part of nearly every building, and it is consistently getting dirty, quality, well-known window cleaning companies can be hard to find.

“Window cleaning isn’t the only service we offer, but it is a key revenue driver,” said Stoness. “I encourage anyone who might be interested in the business to go take a drive… Realize how many windows there are to be cleaned, then try to think of a single window cleaning company in your area.”

The home services and cleaning services markets position franchisees well to leverage a proven business model and secure reliable repeat business.

Sparkle Squad is a mobile, home-based business. Franchise owners can manage the majority of their administrative and management tasks from the homes, and Sparkle Squad vans, fondly referred to as “job pods” by the leadership team, house the equipment and supplies the team needs to complete each job.

Because Sparkle Squad offers multiple services, owners are able to take advantage of multiple revenue streams and a strong likelihood for recurring revenue by marketing a range of services to a single customer base and providing top-notch service that encourages repeat and referral business.

The total investment necessary to begin operation of a Sparkle Squad franchise is $133,767-$146,667.