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St. Louis Business Journal: GYMGUYZ Is Bringing The Gym To Consumers In St. Louis
GYMGUYZ franchisees Katie and Tony Mackenzie want to make exercising convenient for the community.
Katie Mackenzie met her husband, Tony, by sharing the same joy of exercise. The two met at the Jewish Community Center in 2000, where she worked at the gym and he was a member.
Sixteen years later, fitness still looms large for the couple, who have invested about $65,000 to launch the first GymGuyz franchise in St. Louis.
“Everyone has a million reasons for not exercising, though we know we should,” Katie Mackenzie said. “It’s often the convenience factor: ‘Oh, I don’t have time to get to the gym, and if I want to work out at home, I don’t have the motivation or equipment to get an effective workout.’”
GymGuyz, founded by Josh York and based in Plainview, New York, offers personal training sessions nearly anywhere — at home, work, and even at a park. Trainers bring bands, stability balls and other tools with them, and sessions run $60 to $85 per hour, depending on the package selected.
“We are the first to market,” York said. “No one else is out there doing what we’re doing.”
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About the Author
Nick Powills
FollowNick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.
