How Strategic Franchising Systems Empowers Franchisees with Comprehensive Marketing and Branding Support

For aspiring entrepreneurs, the thought of launching and running a business can be daunting, especially when it comes to marketing and branding. Strategic Franchising Systems understands this concern and has built a robust support system to ensure that franchisees across all its brands are equipped to succeed from the very start.

“One of the most common worries for potential franchisees is their lack of experience in marketing or sales,” said Peter Eberly, vice president of brand development at Strategic Franchising Systems. “It’s our job to alleviate that concern. We’ve got your back, and we can give you the confidence to be successful.”

Comprehensive Marketing Tools from Day One

From the moment a new franchisee signs with any of Strategic Franchising’s five diverse brands — Fresh Coat, Caring Transitions, The Growth Coach, Pet Wants or TruBlue — they gain access to a wealth of marketing resources. 

“We provide marketing materials, brochures, vehicle wraps and promotional items,” Eberly said. “We help you build a website, assist with SEO, set up social platforms, feed you content ideas and even manage paid search campaigns.”

The journey for franchisees at Strategic Franchising Systems begins with an intensive training program in Cincinnati, where marketing plays a significant role. 

“From day one, you have access to a ton of marketing materials,” said Eberly. “We’ll help you work on setting up the website and assist with social campaigns. It’s a lot of training at launch, but it doesn’t end there.”

The ongoing support includes marketing-specific webinars and a network of franchisees who share ideas and strategies. “You can always pick up the phone and tell us you are struggling, and you can talk with marketing teams at the brand level to help you work through it,” Eberly said.

Localized and Grassroots Marketing Strategies

Strategic Franchising recognizes that each market is unique, requiring customized marketing strategies. “We help you customize strategies for each market because some things will work well in one market and not in another,” said Eberly. This flexibility allows franchisees to adapt their marketing efforts to local needs.

In addition to digital and social media marketing, franchisees are encouraged to engage in grassroots marketing. “Many franchisees use door hangers or yard sign strategies,” said Eberly. “For some of our tried-and-true home services businesses, traditional marketing methods work great, and we provide them with the tools to do that.”

A shining example of how Strategic Franchising’s marketing support can lead to success is the story of Fresh Coat franchisee Matt Boden. Based in North Tampa, Florida, Boden ramped up his social media marketing efforts in late 2023, focusing on platforms like LinkedIn and TikTok. His efforts paid off quickly — Boden closed up to 20 projects directly from social media. 

“Trying different things, seeing what videos worked, what posts work and just really kind of fine tuning it as we were going through,” said Boden. “What we found is that a more personal, more genuine approach to it really helped engagement with all that. The videos really helped give that story and visualization as we’re walking through any of the projects or types of topics that we’re talking about. And the photos help kind of pull that all together. Because they’re seeing more and more of our brand and our painters, what we’re doing is just resonating more and more when they see those videos.” 

Boden’s success story highlights how franchisees can leverage the tools and support provided by Strategic Franchising to grow their businesses effectively.

Empowering Franchisees for Long-Term Success

Overall, Strategic Franchising Systems is committed to the long-term success of its franchisees. Beyond market support, every new business owner receives comprehensive training to grasp industry dynamics and the essentials of successful entrepreneurship. This includes technical and operational training, business coaching, staffing strategies and trade secrets specific to each brand. As a result, no prior industry or business-ownership experience is necessary.

“Franchisees don’t have to be marketing or business development experts,” said Eberly. “We’re here to provide the tools and support they need to succeed.” 

For more information about Strategic Franchising Systems, territory availability, and their five distinct franchise opportunities, please visit https://strategicfranchising.com.