Strategic Franchising

<a href="https://strategicfranchising.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-strategic-franchising-systems-ushers-in-a-new-era-of-business-independence-2724418" target="_blank" rel="nofollow">Strategic Franchising Systems</a>, the franchisor behind the robust portfolio of brands —&nbsp;<a href="https://1851franchise.com/petwants/info">Pet Wants</a>,&nbsp;<a href="https://1851franchise.com/freshcoat">Fresh Coat</a>,&nbsp;<a href="https://1851franchise.com/thegrowthcoach/info">Growth Coach</a>,&nbsp;<a href="https://1851franchise.com/caringtransitions/info">Caring Transitions</a> and&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally">TruBlue</a> — has carved a unique niche in the franchising world by offering aspiring entrepreneurs from all walks of life and backgrounds the opportunity to take charge of their destiny, overcome their fears and start a franchise business in some of today’s hottest service industries.&nbsp;<h2>Achieve Greater Work-Life Balance and Flexibility</h2>Each brand under the&nbsp;<a href="https://strategicfranchising.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-strategic-franchising-systems-ushers-in-a-new-era-of-business-independence-2724418" target="_blank" rel="nofollow">SFS</a> umbrella offers a distinct service, yet all are united in their commitment to supporting franchisees in finding an ideal equilibrium between professional ambition and personal life??. This balance is not a mere happenstance but has been&nbsp;<a href="https://1851franchise.com/strategicfranchising/how-strategic-franchising-is-helping-ordinary-folks-live-extraordinary-lives-as-business-owners-2719448#stories">deliberately designed</a> that way by Strategic Franchising Systems.Every SFS brand starts off home-based, for example, which allows for greater flexibility and also keeps start-up costs much lower than those of competitors. This enables a larger pool of prospective franchisees to immerse themselves in the daily operations of their business while also allowing ample time for family and personal pursuits.“A franchise gives the buyer the best of both worlds,” said&nbsp;<a href="https://www.linkedin.com/in/danielmurphyceo?utm_source=1851franchise.com&amp%3Butm_medium=article&amp%3Butm_campaign=how-strategic-franchising-is-helping-ordinary-folks-live-extraordinary-lives-as-business-owners-2719448&utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-strategic-franchising-systems-ushers-in-a-new-era-of-business-independence-2724418" target="_blank" rel="nofollow">Dan Murphy</a>, Executive VP and Chief Marketing Officer of Strategic Franchising Systems. “You are still 100% an independent business owner, controlling your own destiny. But with a good franchise system, you get incredible training and proven operating and marketing systems out of the gate…a solid safety net and risk reduction. You can also start serving customers immediately, getting cash flowing early and often. With successful franchise owners already in the system, it’s not a matter of if you can be successful, but will you be successful? You can follow the same mindsets, habits and work ethic of the top performers to build an incredible business to whatever size that best meets your goals and lifestyle. It’s your choice, opportunity and responsibility.”<a href="https://www.linkedin.com/in/brian-denny-14a37422?utm_source=1851franchise.com&amp%3Butm_medium=article&amp%3Butm_campaign=how-this-fresh-coat-painters-franchisee-found-his-ideal-work-life-balance-2724063&utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-strategic-franchising-systems-ushers-in-a-new-era-of-business-independence-2724418" target="_blank" rel="nofollow">Brian Denny</a>, for example, is a&nbsp;<a href="https://freshcoatfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-strategic-franchising-systems-ushers-in-a-new-era-of-business-independence-2724418" target="_blank" rel="nofollow">Fresh Coat Painters</a> franchisee in Dayton, Ohio who originally signed on with the residential and commercial painting brand to take back more of his time. Denny's journey began in the retail sector, working long hours and weekends for larger companies. However, a stint with a competitor paint franchise changed his perspective.&nbsp;“I originally learned about the painting business in a commercial sales role,” said Denny. “It had never really crossed my mind to be a business owner. I had always worked for bigger retail companies, but working for a small business and knowing the owner personally, I saw the lifestyle, the flexibility and the rewards that came with being an entrepreneur.”&nbsp;Denny officially opened his&nbsp;<a href="https://freshcoat.wpengine.com/locations/south-dayton/?utm_source=1851franchise.com&amp%3Butm_medium=article&amp%3Butm_campaign=how-this-fresh-coat-painters-franchisee-found-his-ideal-work-life-balance-2724063&utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-strategic-franchising-systems-ushers-in-a-new-era-of-business-independence-2724418" target="_blank" rel="nofollow">Fresh Coat Painters of South Dayton</a> in 2017. Since then, he has grown the business to include two territories that cover over 15 cities in the area. Nowadays, Denny says he maintains a&nbsp;<a href="https://1851franchise.com/freshcoat/how-this-fresh-coat-painters-franchisee-found-his-ideal-work-life-balance-2724063#stories">reliable 9-5 schedule</a> — something that was missing in his life before.&nbsp;“I have small kids at home, so I feel very fortunate that I can stick to a pretty strict 40-hour work week,” said Denny. “Very rarely do I have to work weekends and nights anymore. The schedule is similar to a normal job, but maintaining that entrepreneurial lifestyle is a constant focus of mine — I bought a business, not a job. I am constantly working towards making sure the business can run seamlessly without me. Fresh Coat allows me to achieve that lifestyle.”<h2>The Freedom and Support to Follow Your True Passion</h2>The cornerstone of Strategic's success lies in its support. The team provides comprehensive training, marketing assistance and operational guidance, ensuring that franchisees are never alone in their entrepreneurial journey. This support system is pivotal, as it empowers franchisees to focus on growth without being bogged down by the minutiae of business management.“Most entrepreneurs, myself included, crave one value more than others…freedom. They start businesses, including franchises, because they want freedom of time and schedule to have the flexibility to work when they want,” said Murphy. “They also want the freedom to make as much money as possible by providing great value to customers.” Similarly, Murphy says SFS understands that entrepreneurs also want the freedom to pursue something they are truly&nbsp;passionate about.&nbsp;<a href="https://www.prweb.com/releases/trey_taylor_cahill_bring_pet_wants_to_the_upper_cumberland_region/prweb18427791.htm?utm_source=1851franchise.com&amp%3Butm_medium=article&amp%3Butm_campaign=why-this-pet-wants-franchisee-continues-to-grow-with-the-brand-2718968&utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-strategic-franchising-systems-ushers-in-a-new-era-of-business-independence-2724418" target="_blank" rel="nofollow">Trey Cahill</a>, a Pet Wants franchisee in Cookeville, Tennessee, is one such passion-driven franchise owner. Cahill spent most of his career in software development before he and his wife came across a new calling.“We were looking for better treats and food for our two Goldendoodles — Memphis and Roan,” said Cahill. “We weren’t very happy about the options we had around that time. That is when we started looking into the Pet Wants franchise opportunity.”The Cahill couple officially opened their&nbsp;<a href="https://www.petwants.com/cookeville/?utm_source=1851franchise.com&amp%3Butm_medium=article&amp%3Butm_campaign=why-this-pet-wants-franchisee-continues-to-grow-with-the-brand-2718968&utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-strategic-franchising-systems-ushers-in-a-new-era-of-business-independence-2724418" target="_blank" rel="nofollow">Pet Wants location</a> at the start of 2022 and say the most rewarding part of the business so far has been the ability to be a resource in their community.&nbsp;“We can guide people to the best foods, show them how to help with certain issues,” he said. “Being able to answer those questions has always been a goal of ours, and it really makes you feel good to help someone take care of their pets. For example, we recently were able to direct someone to a shelter program to help them afford to feed their dogs. We are excited to continue offering that service to our community.”<h2>The Joys of Creating Your Own Destiny</h2>Overall, while Strategic Franchising provides the blueprint, Murphy says the beauty of business ownership is that true success comes down to the individual.&nbsp;“We have franchise owners who do extremely well and far exceed their revenue and income goals, a majority who pretty much meet their goals and a small percentage who do neither,” he said. “The difference is simple. We live in a land of equal opportunity, not a land of equal results. The level of success achieved always comes down to the individual — the franchise owner — and how open they are to being coached and their personal drive, focus and what lifestyle they strongly desire for themselves and their family. All these personal variables and more determine the size of the business they build. Ultimately, a franchise owner gets the choice and right to determine how smart and hard they work, and how much they want to make. It’s up to them, as it should be.”With lower startup costs, ongoing demand and an easier barrier to entry, Strategic Franchising offers a pathway to independence, where business ownership is not just a means to an end, but a journey towards personal and professional fulfillment.&nbsp;“We are a nation of small business owners,” said Murphy. “They are the backbone of our nation and the lifeblood of our economy. With Strategic Franchising, we want to support those ordinary folks looking to follow their entrepreneurial dreams to achieve extraordinary lives with more freedom, flexibility, fun, fulfillment and financial success. We are blessed to do this.”For more information on the costs needed to start a SFS franchise, visit:&nbsp;<a href="https://1851franchise.com/strategicfranchising/info">https://1851franchise.com/strategicfranchising/info</a>

How Strategic Franchising Systems Ushers in a New Era of Business Independence

1851 Franchise

The freedom and flexibility offered through Strategic Franchising is a nod to the classic American dream — the pursuit of happiness and success on one's own terms.

This brand page has been paid for by STRATEGIC FRANCHISING. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

how-strategic-franchising-systems-ushers-in-a-new-era-of-business-independence

FRANCHISE INFORMATION

Own a Strategic Franchise Brand

Are You Ready for Franchise Ownership?

Best Practices for First Time Franchisees

Learn

Visit Website

STRATEGIC FRANCHISING

Facebook

LinkedIn

SOCIAL MEDIA

The Top Traits of Successful Franchisees With Strategic Franchising Systems

The Role of Franchisor Support in Driving Franchisee Success

The Biggest Benefits of Owning a Home-Based Franchise

STRATEGIC FRANCHISING MOST READ STORIES

1851 LOGIN

GROWTH CLUB LOGIN

ABOUT STRATEGIC FRANCHISING

CONTACT STRATEGIC FRANCHISING

facebook

linkedin

First Name

Last Name

Email

Phone

State Of Interest

City

State / Province

Country

Do you currently have over $60,000 to invest?

Own a Strategic Franchising Brand

Franchise ownership is often sold as a shortcut to entrepreneurship: a proven model, a recognizable brand and built-in support. But even in strong franchise systems, things go sideways. Staffing headaches, cash flow hiccups, local marketing that doesn’t hit and plain old burnout can pile up fast.Within the&nbsp;<a href="https://strategicfranchising.com/">Strategic Franchising Systems</a> portfolio, those challenges are met head-on through coaching, peer support and a relentless focus on business fundamentals. According to&nbsp;<a href="https://www.linkedin.com/in/tim-brausch-28144410/">Tim Brausch</a>, a business coach with&nbsp;<a href="https://petwantsfranchise.com/">Pet Wants</a>, success starts with reframing what franchise ownership actually is.“Understanding it’s a business is the key,” Brausch said. “A lot of people get into franchising because they have a passion for the type of business they’ve chosen. In our case, it’s pet nutrition and wellness. But you also have to have a passion for business as well, margins, sales and understanding how everything fits together.”<h2>Shifting From Passion to Performance</h2>For many first-time owners, the early challenge is more about business acumen than motivation.&nbsp;“We spend a lot of time on KPIs and digging into P&amp;Ls,” Brausch said. “Those numbers tell the story of the business. Once owners understand them, they gain clarity instead of stress.”That clarity is critical in the early years.&nbsp;<a href="https://www.linkedin.com/in/pamela-brascetta-aa376126">Pam Brascetta</a>, a Pet Wants franchisee in New Jersey, knows that firsthand. Now in her third year of operation, she describes the first year as both overwhelming and formative.“The biggest challenge in the first year was really getting a grip on purchasing and inventory,” Brascetta said. “What sells, what doesn’t sell — that’s a learning process. You’re figuring out events, figuring out what’s worth your time and making judgment calls every single day.”For Brascetta, franchising wasn’t new. She previously owned a travel franchise but ultimately sold it due to a lack of support.“I didn’t get the support that I really needed,” she said. “That experience taught me how important it is to have a system and people behind you.”<h2>Leaning Into the System&nbsp;</h2>One of the most common mistakes new franchisees make, Brausch says, is underutilizing the franchisor’s systems early on.“Many challenges come from not fully understanding the franchisor’s systems in the beginning,” he said. “Sometimes owners buy a business and think they’re on their own. But that’s not how franchising works. We are really the silent business partner here to assist you.”From onboarding and training to ongoing coaching,&nbsp;<a href="https://1851franchise.com/strategicfranchising/info">Strategic Franchising Systems</a> is designed to reduce isolation, but only if franchisees engage.“Fully engage in onboarding, attend ongoing training and lean on the support team,” Brausch said. “That’s what it’s there for.”Brascetta echoes that sentiment, noting that access to knowledge and education has been one of the most rewarding parts of ownership. “Corporate enables you to learn as much as you want,” she said. “We’re very comprehensive in how we work with customers, and that comes from the training and support behind the brand.”<h2>Staffing, Scaling and Letting Go</h2>Labor is another challenge that consistently tests franchise owners. “One of the big problems when starting a business is thinking you have to do everything, from janitor to CEO,” Brausch said. “At some point, you have to learn how to scale by hiring the right people and giving up some of the day-to-day work.”In Pet Wants, Brausch says the best hires often come from the customer base itself.“They already have a passion for pets and pet nutrition,” he said. “But even then, training is critical. Your employees need to understand what success looks like and how they fit into it.”Brascetta agrees, noting: “There are so many moving parts. You need people you can delegate responsibilities to. This isn’t something you do completely on your own.”<h2>Overcoming Isolation Through Community</h2>Beyond operational challenges, franchise ownership can be taxing if owners feel isolated in the business. “It is a challenge,” Brausch said. “That’s why we focus on peer-to-peer sessions and connecting franchisees with others who are in the same position. You’re not in this alone.”Those connections can prevent burnout and accelerate problem-solving. “If there are issues you need answers to, that’s what the franchise community is here for,” he said. “Not just me, but the entire network.”For Brascetta, that sense of community is key. “It’s better to do this when you have support behind you,” she said. “You’re going to need help. It takes time financially, and you have to push through.”<h2>Playing the Long Game</h2>Perhaps the most overlooked challenge in franchising is maintaining a long-term perspective.“Having a plan in place when you purchase a franchise is incredibly important,” Brausch said. “Where do you want to be in one year, five years, 10 years? Are you building to sell? To pass it on to your children? This is long-term. You can’t just look at the next month.”That mindset shift can be difficult, especially for owners who are involved in daily operations. But for those who embrace it, franchising becomes more than a job.“You also really have to have that passion,” Brascetta said. “I wake up every day because of the pets. That’s what keeps me going. If you don’t truly care, it’s going to be very hard to push through the tough parts.”<h2>Growth Through Coachability</h2>At its core, overcoming franchise challenges comes down to humility and coachability.“Franchisees sometimes have a difficult time admitting they need help,” Brausch said. “But that’s what we’re here for. They are not in this alone.”Within Strategic Franchising Systems,&nbsp;<a href="https://1851franchise.com/strategicfranchising/how-strategic-franchising-systems-empowers-franchisees-with-comprehensive-marketing-and-branding-support-2727244">that philosophy is embedded into the model</a>. Challenges aren’t signs of failure, they’re expected milestones on the path to sustainable ownership.For franchisees willing to learn, ask questions and lean into the system, those challenges become the foundation for long-term success.For more information about Strategic Franchising Systems and its portfolio of necessity-based brands, visit:<a href="https://1851franchise.com/strategicfranchising/info">&nbsp;https://1851franchise.com/strategicfranchising/info</a>.

How to Overcome Common Challenges as a Franchisee with SFS

how-to-overcome-common-challenges-as-a-franchisee

the-top-traits-of-successful-franchisees-with-strategic-franchising-systems

Building a Network: How Franchisees Support and Learn From Each Other

building-a-network-how-franchisees-support-and-learn-from-each-other

Photo of two customers, with two dogs, and an employee in a Pet Wants location

How Franchisees Are Building Local Impact and Creating Jobs in Their Communities

how-franchisees-are-building-local-impact-and-creating-jobs-in-their-communities

How Strategic Franchising Systems Ushers in a New Era of Business Independence

MORE STORIES LIKE THIS