Strategic Franchising Systems (SFS) provides management and consulting services to five independent but affiliated national franchise system brands: painting franchise, Fresh Coat; senior home relocation and estate sales concept, Caring Transitions; business and sales coaching concept, The Growth Coach; fast-growing natural pet food and grooming brand, Pet Wants; and the only national provider of total house care, inside and out, for seniors and busy families, TruBlue Total House Care. In today’s post-pandemic landscape, the services industry is set to dominate the economy, with people increasingly moving away from brick-and-mortar retail shopping. While Strategic Franchising Systems has always aimed to dominate the service industry, there is one other aspect all of their franchise concepts have in common: they are all based on care.

“These are recession-resistant businesses that offer services that are always in demand regardless of the economic climate, whether it be senior services, home services, coaching services or pet services,” said Chris Seman, President of Strategic Franchising Systems. “Our success has been founded on providing affordable franchise systems so franchise owners can maximize their wealth, but they are all also in the industry of caring — caring for seniors, homes, businesses and pets. This allows our franchisees to take advantage of a passion-based brand and all the benefits that come along with it.”

For example, when operating a care-based business, Seman says consumer loyalty is always higher. And Strategic Franchising Systems has made it a point to create services that exceed customer expectations.

“We found a way to be exceptional for consumers, and from there, asked how to be exceptional for franchise owners,” said Seman. “These services give franchise owners a real connection to their referral partners, as well as to their clients. This not only allows you to see more financial growth but also to develop a better connection with the community you serve. We are trying to find businesses that are consistently in demand, and that requires finding those niches that really attract brand loyalty. We are actually changing lives. We are not just looking to make a quick job and move on to the next job. We are committed to becoming a long-lasting part of our customers’ lives.”

Another benefit of a passion-driven opportunity is the chance to invest in uniquely rewarding business models. “TruBlue, Pet Wants, Groth Coach — these are fulfilling endeavors that give you a higher rate of return on your emotional investment,” Seman said. “Work is giving back to you, fulfilling you, instead of taking from you. These businesses do more than just make you a living; they give you fulfillment. You are bringing value to your community. That is a critical component we look at with our businesses. They are positioned to allow franchise owners to develop themselves and their place in the community. You don’t get that same reward with retail businesses.”

Plus, care-based businesses allow entrepreneurs to really create the environment and culture that may be lacking in their current position. “As you get into business for yourself, we want you to define your motivation, drive and passion,” said Seman. “Instead of having to do things the exact way each time, Strategic franchise owners have the success guidelines but can bring their own personality and creativity to adapt the business to be better suited for their community. We trust our owners and allow for some flexibility. We are not a rigid franchisor.”

All new franchise owners are prepared and trained with what it takes to be a successful entrepreneur, including access to business coaching, recruiting, marketing programs and trade secrets for each of the five franchise systems. 

In addition to proven business models and in-depth support, Strategic Franchising Systems also prides itself on offering entrepreneurs flexible and attractive third-party financing options. The company’s innovative Winner's Circle Program, for example, is shared by all Strategic Franchising Systems brands and reimburses franchisees for their entire franchise fee as they achieve certain milestones over time.

“Over the past 30 years, business models have transitioned from retail to more of a service-based economy, looking less from a manufacturing perspective and more from a care perspective,” said Seman. “Franchising with Strategic Franchising Systems is a way to stay ahead of that trend and invest in something that matters to you deeply as an entrepreneur. We are riding that wave of care, and it has allowed us to position our brand in a way that highlights the impact our franchisees can have on their community and on their own lives.”

For more information, visit https://strategicfranchising.com/.