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<a href="https://www.subway.com/en-US/OwnAFranchise?utm_source=1851franchise.com&utm_medium=article&utm_campaign=subways-digital-investments-are-paying-off-2708445" target="_blank" rel="nofollow" style="text-decoration:none" target="_blank">Subway</a> has recently embraced digital initiatives including ordering through Facebook messenger, the MyWay loyalty program and kiosk ordering. According to a<a href="https://www.forbes.com/sites/aliciakelso/2018/11/13/subways-digital-initiatives-show-the-chain-is-no-longer-slow-to-innovate/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=subways-digital-investments-are-paying-off-2708445#357707c53526" target="_blank" rel="nofollow" style="text-decoration:none" target="_blank"> recent article in Forbes</a>, these additions have had a positive impact on the brand&rsquo;s success. 

The company noted that the MyWay program has received ten times the number of enrollments the previous program received&ndash;without advertising. Mobile ordering has increased by 100%. Kiosks have been credited with driving guests to add more to their orders, increasing overall order totals.

&ldquo;Consumers are fickle, they&rsquo;re eating at home more and we have to do what we can to make sure we&rsquo;re there &ndash; that we&rsquo;re top of mind and in their path. That means we have be where they are and that is in the digital space now. I&rsquo;m very excited we&rsquo;re dabbling in some of these new technologies,&rdquo; said Subway&nbsp;chief digital officer, Carissa Ganelli.

Read the full article<a href="https://www.nrn.com/quick-service/starbucks-cuts-5-corporate-workforce?utm_source=1851franchise.com&utm_medium=article&utm_campaign=subways-digital-investments-are-paying-off-2708445" target="_blank" rel="nofollow" style="text-decoration:none" target="_blank"> here</a>.

Photo Courtesy of <a href="https://twitter.com/wivk1077/status/865582770441011200?utm_source=1851franchise.com&utm_medium=article&utm_campaign=subways-digital-investments-are-paying-off-2708445" target="_blank" rel="nofollow" style="text-decoration:none" target="_blank">@WIVK1077 on Twitter</a>

 Subway's Digital Investments are Paying Off

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The company has reported an increase in mobile orders, loyalty program enrollments and overall order totals. 

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