1851

<a href="https://www.subway.com/en-US/OwnAFranchise?utm_source=1851franchise.com&utm_medium=article&utm_campaign=subways-digital-investments-are-paying-off-2708445" target="_blank" rel="nofollow" style="text-decoration:none" target="_blank">Subway</a> has recently embraced digital initiatives including ordering through Facebook messenger, the MyWay loyalty program and kiosk ordering. According to a<a href="https://www.forbes.com/sites/aliciakelso/2018/11/13/subways-digital-initiatives-show-the-chain-is-no-longer-slow-to-innovate/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=subways-digital-investments-are-paying-off-2708445#357707c53526" target="_blank" rel="nofollow" style="text-decoration:none" target="_blank"> recent article in Forbes</a>, these additions have had a positive impact on the brand&rsquo;s success. 

The company noted that the MyWay program has received ten times the number of enrollments the previous program received&ndash;without advertising. Mobile ordering has increased by 100%. Kiosks have been credited with driving guests to add more to their orders, increasing overall order totals.

&ldquo;Consumers are fickle, they&rsquo;re eating at home more and we have to do what we can to make sure we&rsquo;re there &ndash; that we&rsquo;re top of mind and in their path. That means we have be where they are and that is in the digital space now. I&rsquo;m very excited we&rsquo;re dabbling in some of these new technologies,&rdquo; said Subway&nbsp;chief digital officer, Carissa Ganelli.

Read the full article<a href="https://www.nrn.com/quick-service/starbucks-cuts-5-corporate-workforce?utm_source=1851franchise.com&utm_medium=article&utm_campaign=subways-digital-investments-are-paying-off-2708445" target="_blank" rel="nofollow" style="text-decoration:none" target="_blank"> here</a>.

Photo Courtesy of <a href="https://twitter.com/wivk1077/status/865582770441011200?utm_source=1851franchise.com&utm_medium=article&utm_campaign=subways-digital-investments-are-paying-off-2708445" target="_blank" rel="nofollow" style="text-decoration:none" target="_blank">@WIVK1077 on Twitter</a>

 Subway's Digital Investments are Paying Off

1851 Franchise

The company has reported an increase in mobile orders, loyalty program enrollments and overall order totals. 

subways-digital-investments-are-paying-off

Senior Care Authority

How This Senior Care Authority Franchisee Turned Love for His Grandparents Into a Lifelong Calling

how-this-senior-care-authority-franchisee-turned-love-for-his-grandparents-into-a-lifelong-calling

HomeTeam Inspection Service

Hometown News: Like Father, Like Son — Family-Run Inspection Business Blends Generations of Expertise and a Keen Eye for Detail

father-son-home-inspection-franchise-florida

KLA Schools

KLA Schools of Beachwalk Hosts Admissions Kick-Off Celebration

kla-schools-of-beachwalk-hosts-admissions-kick-off-celebration

Good Day Columbus: Home Insurance Expert Reveals Why Central Ohio Premiums Are Rising and How to Combat Costs

rising-home-insurance-costs-ohio

CapitalSpring

Primetime Fitness Expands Crunch Portfolio With CapitalSpring’s Backing

primetime-fitness-expands-crunch-portfolio-with-capitalsprings-backing

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Potbelly to be Acquired by RaceTrac in $566 Million Deal 

racetrac-acquires-potbelly-in-566-million-deal

Health Care Hiring Slowdown Highlights In-Home Care Franchise Opportunities - 1851 Franchise Agg

Health Care Hiring Slowdown Highlights In-Home Care Franchise Opportunities 

health-care-hiring-slowdown-in-home-care-franchise-opportunities

Caribou Coffee Names Scott Kennedy CEO, Eyes Continued Growth

caribou-coffee-names-scott-kennedy-ceo-eyes-continued-growth

McDonald’s Launches New Extra Value Meals as Consumer Demand for Value Continues to Climb

mcdonalds-launches-extra-value-meals

Power Eats: Smoothie King Rolls Out Food Nationwide To Fuel Franchise Growth

smoothie-king-food-menu-power-eats

Technomic Releases Annual Ranking of the Top 15 Fast-Food Chains in the U.S.

technomic-releases-annual-ranking-of-the-top-15-fast-food-chains-in-the-us

AI Is Reshaping Franchising: $100 Billion Valuations and Hyper-Localized Advertising

ai-is-reshaping-franchising-100-billion-valuations-and-hyper-localized-advertising

Hely and Hiral Patel Bring Their Longtime Dream to Life With The Brass Tap

brass-tap-franchise-pasadena-maryland-hely-hiral-patel

1851 Keyword - The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

part-time-franchises-picking-the-right-model

DevHub - Meet the Supplier - 1851 Franchise

DevHub: Scalable Digital Marketing for Franchises and Multi-Location Brands

devhub-meet-the-supplier

Franchisee spotlight graphic with photo of Ricki Oberoi and Layne's Chicken Fingers logo

Multi-Unit Wendy’s Operator Signs 12-Unit Deal With Layne’s Chicken Fingers

ricki-oberoi-laynes-chicken-fingers-growth

Design with school-aged child standing on pencil with text "Education Franchises" and "<$500K"

Top Education Franchises Under $500K To Explore in 2025

top-education-franchises-under-500k

1851 Franchise Deep Dive graphic with Sparkle Squad logo

Sparkle Squad Franchise Costs, Fees, Profit and Data for 2025

franchise-deep-dive-sparkle-squad-franchise-costs-fees-profit-and-data

Subway's Digital Investments are Paying Off

MORE STORIES LIKE THIS