1851

<div id="pastingspan1"><span style="">Who doesn&#8217;t love a tall stack of pancakes in the afternoon or evening? Apparently everyone, that&#8217;s who. Having breakfast past the waking hours is an amazing pipe dream, but some restaurants have decided to regulate those meals to the standard morning hours. <a href="http://www.aboutmcdonalds.com/mcd/franchising.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=sustaining-the-breakfast-franchise-model-3308" target="_blank" rel="nofollow" target="_blank">McDonalds</a> decided to buck that trend and discovered people may not be ready for breakfast all day.</span></div><div id="pastingspan1"><span style=""><br /></span></div><div id="pastingspan1"><span style="">On October 6th, the fast food brand unveiled its &#8220;All Day Breakfast&#8221; campaign, it&#8217;s inevitable launch of having their Egg McMuffins and other breakfast items being available all day. It was a long time coming as people have been clamoring for years to get a McGriddle past 11 a.m., and the recent wave of support through social media twisted the Oak Brook, Illinois-based brand&#8217;s arm.</span></div><div id="pastingspan1"><span style=""><br /></span></div><div id="pastingspan1"><span style="">Out of the gate, the new menu items were not doing so hot. Serving breakfast all-day became a nuisance to McDonald's managers, employees and franchisees as it slowed down service, resulted in lower bills for customers and created confusion in the kitchen, according to Forbes. Not to mention, the added inventory for each store makes a dent in the company&#8217;s budget. Robert Maynard, co-founder of craft breakfast restaurant <a href="http://www.famoustoastery.com/franchise/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=sustaining-the-breakfast-franchise-model-3308" target="_blank" rel="nofollow" target="_blank">Famous Toastery</a>, said McDonalds doesn&#8217;t understand the niche appeal of breakfast.</span></div><div id="pastingspan1"><span style=""><br /></span></div><div id="pastingspan1"><span style="">&#8220;Half the enjoyment from breakfast comes eating it first thing in the morning. Sure eggs or pancakes can be a nice treat to have during dinner, but over doing it can cause it to lose its luster,&#8221; Maynard said. &#8220;In the restaurant business, having novelty items available all day can cause those meals to lose their luster. Customers will no longer be excited to have breakfast items and sales for those items will drop.&#8221;</span></div><div id="pastingspan1"><span style=""><br /></span></div><div id="pastingspan1"><span style="">Despite the allure of breakfast being an all-day offer, serving breakfast all day has seemed to be doing ok for McDonalds right now. A study conducted by market research group <a href="https://www.npd.com/wps/portal/npd/us/news/press-releases/2015/two-months-into-it-mcdonalds-all-day-breakfast-is-increasing-visits-and-luring-in-new-customers-finds-npd/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=sustaining-the-breakfast-franchise-model-3308" target="_blank" rel="nofollow" target="_blank">NPD Group Inc.</a>, found that a third of customers who purchased breakfast past morning hours did not visit their prospective McDonalds location the month before the launch. And the enticement of a McBiscuit at all hours of the day got customers to order other items as 61 percent of those customers also bought non-breakfast items. It is yet to be determined if this is a sustainable move for McDonald&#8217;s while brunch concepts like <a href="http://famoustoastery.1851franchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=sustaining-the-breakfast-franchise-model-3308" target="_blank" rel="nofollow" target="_blank">Famous Toastery</a> continue to thrive.</span></div>

1851 Franchise

McDonald's learned having breakfast all day may not be a sustainable business model.

This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

Sustaining The Breakfast Franchise Model

sustaining-the-breakfast-franchise-model

Children's Lighthouse

Children’s Lighthouse Ramps Up Growth in First Half of 2025 With Strategic Expansions, Franchise Signings, and New Headquarters

childrens-lighthouse-ramps-up-growth-in-first-half-of-2025-with-strategic-expansions-franchise-signings-and-new-headquarters

Right at Home

Right at Home® Named a 2025 Top Franchise Brand for Multi-Unit Owners by Entrepreneur Magazine

right-at-home-named-a-2025-top-franchise-brand-for-multi-unit-owners-by-entrepreneur-magazine

Dog Training Elite

Dog Training Elite -Tips-to-Ease-Dog Anxiety-for-4th of July- July-2025

Dog Training Elite Shares Tips To Ease Dog Anxiety for 4th of July

tips-to-ease-dog-anxiety-fireworks-4th-of-july

Melting Pot

Photo of interior of Melting Pot restaurant

Lexington Herald Leader: This Restaurant Chain Eyes a Return to Lexington After 10 Years

melting-pot-return-to-lexington

Keke's Breakfast Cafe

Keke's Breakfast Cafe - John and Kimberly Ehrhard - 1851 Franchise

Empowering Leadership, One Pancake at a Time: How John and Kimberly Ehrhard Are Building a Franchise Legacy with Keke’s Breakfast Cafe

john-kimberly-ehrhard-kekes-franchise

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Drone Delivery Takes Flight in QSR: The Future of Franchise Operations?

drone-delivery-takes-flight-in-qsr-the-future-of-franchise-operations

Chick-fil-A Tops Customer Satisfaction Rankings for 11th Year as Challenger Brands Gain Ground

chick-fil-a-tops-customer-satisfaction-rankings-for-11th-year-as-challenger-brands-gain-ground

Technomic Releases Annual Ranking of the Top 15 Fast-Food Chains in the U.S.

technomic-releases-annual-ranking-of-the-top-15-fast-food-chains-in-the-us

Rising Jobless Claims Could Signal Challenges — and Opportunities — for Franchising

rising-jobless-claims-affect-franchising

Hardee’s Lawsuit Highlights the Risk of Going Off-Model in Franchising

hardees-franchise-lawsuit-paradigm-investment-group

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores - Agg - 1851 Franchise

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores

hooters-franchise-model-company-owned-closures

The Ultimate Guide to Selling Franchises: How To Create a Strong Incentive

how-to-build-strong-incentives-to-attract-prospective-franchisees

How Vishal Juneja Turned a Family Tradition Into a Paris Baguette Franchise

How Vishal Juneja Turned a Family Tradition Into a Paris Baguette Franchise Built on Heart and Community

Sustaining The Breakfast Franchise Model

MORE STORIES LIKE THIS