Franchisor Stories
Franchise Opportunity Deep Dive: SWTHZ is a luxury wellness studio franchise that offers contrast therapy through private suites equipped with infrared saunas, cold plunges and vitamin-C showers.
SweatHouz (SWTHZ) is a wellness brand built around contrast therapy, combining hot and cold treatments for recovery, relaxation and overall health. Members book time in private suites that feature an infrared sauna, cold plunge and shower. The brand positions itself within the fast-growing global wellness industry, offering both recovery and lifestyle benefits.
SWTHZ was founded in the United States as a wellness studio concept built on sauna and cold plunge therapy. The brand’s leadership team includes notable investors and ambassadors such as Danny Amendola, Kendall Toole and Saquon Barkley. It was designed to bring ancient practices of hot and cold exposure into a modern setting.
Mission: SWTHZ’s mission is to help people prioritize both mental and physical health through deliberate exposure to heat and cold in private, luxury suites.
Vision: The brand’s vision is to make contrast therapy a standard part of modern wellness routines by offering accessible, science-based experiences in local communities.
SWTHZ offers private suites with infrared saunas, cold plunges and vitamin-C showers. The sessions are fully customizable with lighting, sound and entertainment options. The focus is on recovery, stress relief and improved overall health. The experience is positioned as a luxury service that combines relaxation and performance benefits.
SWTHZ offers a proven business model in the wellness industry, with strong branding and celebrity backing. The model is built on recurring revenue and a low-labor structure. Franchisees receive corporate support in site selection, marketing, design and launch. The brand also emphasizes a community of franchisees who share ideas and work together.
Territories are open in multiple states across the United States. Prospective franchisees should contact the brand for more information on availability.
Initial Costs: The estimated initial investment required to begin operation of a SWTHZ franchise ranges from $631,798 to $1,314,102. The 2026 Franchise Disclosure Document (FDD) breaks these costs down as follows:
Type of Expenditure | Min | Max |
| Initial Franchise Fee | $45,000 | $45,000 |
| Initial Equipment Package & Certain Opening Supplies | $109,393 | $238,502 |
| Training Program Expenses | $0 | $9,750 |
| Lease Review Fee | $0 | $2,000 |
| Remote Call Buttons for Suites | $2,380 | $2,380 |
| Three Months’ Rent & Deposits | $20,000 | $60,000 |
| Leasehold Improvements | $365,600 | $719,000 |
| Professional Fees / Permits | $10,675 | $36,270 |
| Furniture, Fixtures & Equipment | $4,500 | $12,000 |
| Computer System, POS & Technology Set Up | $1,750 | $4,500 |
| Opening Inventory & Supplies | $18,500 | $24,000 |
| Pre-Opening Marketing Program | $10,000 | $40,000 |
| Pre-Opening Staffing | $10,000 | $30,000 |
| Insurance | $5,000 | $15,000 |
| Signage | $8,000 | $32,700 |
| Deposits | $1,000 | $3,000 |
| Additional Funds (3 months) | $20,000 | $40,000 |
Initial Franchise Fee: The initial franchise fee for a SWTHZ franchise is $45,000, paid in a lump sum when the franchise agreement is signed. The fee is fully earned at signing, non-refundable and applied uniformly.
Ongoing Fees: According to the 2026 FDD, SWTHZ franchisees are responsible for the following ongoing payments and fees:
| Type of Fee | Amount |
| Royalty | 6% - 8% of gross sales/week, depending on the age of the studio |
| Non-Compliance Fee | Greater of one percentage point increase to your royalty rate or $1,000/week |
| Brand Fund Contribution | 3% of gross sales/week |
| Local Advertising | Greater of $2,000 or 2% of the prior month’s gross sales/month |
| Technology Fee | $1,250/month |
ROI Potential: According to the 2025 FDD, the 13 franchised locations open for the entirety of FY 2024 reported the following gross sales:
Average | Median | High | Low |
$573,762 | $556,226 | $718,752 | $438,824 |
Franchisees participate in onboarding and training before opening. This includes site selection, construction support and launch preparation. Hands-on training at the studio covers operations, staff management and customer experience.
The brand provides real estate guidance, marketing tools, design support and ongoing coaching. Corporate helps with territory mapping and offers playbooks for new locations.
SWTHZ has a proprietary booking app that allows members to schedule sessions and track usage. The app also includes engagement features for members and helps owners manage multiple studios.
SWTHZ does not require franchise owners to have prior industry experience.
Franchisees are expected to be actively involved in the business or designate a manager.
SWTHZ does not provide direct or indirect financing to franchisees.
"Joining the SWTHZ franchise is an incredible opportunity — you get the full backing of a passionate and dedicated HQ support team that truly wants you to succeed. You also get a network of owners who are eager to share ideas, collaborate, and lift each other up. As a first time franchisee, I am so grateful for the SWTHZ network! Not only is the support great, but the concept itself is amazing — SWTHZ is changing lives by helping people heal both mentally and physically. You’re not just building a business; you’re becoming part of a powerful movement that makes a real difference."
- Brenna Dorsey, Franchisee — Maryland
"Becoming a SWTHZ franchisee has been a life-changing event, filling me with joy and pride. The deep bench of corporate resources and elevated brand standards drive our success, while the strong financial performance exceeds all expectations. I'm thrilled to be part of this incredible journey!"
- Nico Varano, CEO and Franchisee — Massachusetts
"As a franchisee, you’re joining a group of owners who support each other, share what’s working, and are always finding ways to improve operations and boost profitability together. It’s exciting, it’s growing, and there’s real heart behind it."
- Stephanie Stetson, Franchisee — California and Colorado
Visit the SWTHZ franchise website for more franchisee testimonials and success stories.
The global wellness market is worth about $2 trillion and continues to grow as more people invest in their health. Wellness is more important to consumers than ever. In the United States alone, it represents more than $500 billion in annual spend, growing at 4 to 5 percent each year. Consumers are especially focused on areas like recovery, stress relief and mindfulness. This demand has created space for franchise models that make wellness services easier to access. SWTHZ fits directly into this trend by offering private infrared sauna and cold plunge suites, giving people a convenient way to add proven wellness practices to their daily routines.
Competitors include other wellness studios and recovery centers offering saunas, cold plunges or similar therapies such as Restore Hyper Wellness, Perspire Sauna Studio, Hotworx and iCRYO. SWTHZ sets itself apart by providing private luxury suites, customizable experiences and a premium brand backed by strong marketing and celebrity recognition.
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