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<a href="https://sylvanfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=sylvan-learning-chief-marketing-officer-amy-przywara-on-how-sylvan-supported-franchisees-through-2020-2714928" target="_blank" rel="nofollow">Sylvan Learning</a>, the supplemental and enrichment education franchise with 750 points of presence across North America and 40+ years of experience, held an online summit where its chief marketing officer, <a href="https://www.linkedin.com/in/amy-przywara-5512b61/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=sylvan-learning-chief-marketing-officer-amy-przywara-on-how-sylvan-supported-franchisees-through-2020-2714928" target="_blank" rel="nofollow">Amy Przywara</a>, spoke to 1851 Publisher Nick Powills to shed some light on the company’s marketing strategy through challenging times.&nbsp;Przywara, who has been with the company for 18 years, oversees a department of 13 people who strive to make marketing easy and successful for all of <a href="https://1851franchise.com/sylvanlearning">Sylvan Learning</a>’s franchisees. At the summit, where the brand invited its franchisees to tell their stories and hear from leadership, she told 1851 that no matter what someone’s background, Sylvan can make marketing work for them.&nbsp;“Our goal is to help our franchisees to be successful in marketing,” she said of the marketing team. “We get that when people enter, they may be coming from 20 years in corporate America and may or may not have had any marketing experience. Our sole focus is to try to make marketing easy for our franchisees.”Przywara and her team accomplish this by creating websites for franchisees and making sure they stay on top of local search results. From there, the task is normally to get franchisees rubbing elbows with local media.&nbsp;“Education is local. We’re seeing that this year especially,” she said of the need to get franchisees press in their local market. “We create all the creative assets. It’s hard lifting for them but easy for us, and it really gives them time to be out there building relationships with their communities.”With 2020 gripped by a pandemic, Przywara and her team had to get creative. For Sylvan, this meant switching to online classes as quickly and efficiently as possible. Przywara set about learning the exact needs her franchisees’ customers faced and how to communicate the switch to online. “We had to change our business to offer online services in addition to our traditional services, and then we had to get the word out,” she said. “A lot of that was digital, but we are really good stewards of our franchisees’ money. So we had to make sure we were spending it when it makes sense to spend it. We had very much a ‘test and learn’ period of seeing what the return would be. It was very overwhelming for parents at the beginning. People weren’t really looking for supplemental options immediately on March 13th, when it began.”But through it all, Przywara kept the focus on the end user and the franchisee. A “large percentage” of customers quickly took on online classes, keeping the centers in business.&nbsp;What may have looked like a disaster for Sylvan actually turned into an opportunity. Sylvan franchisees were able to rely on Przywara and her team to focus on solving the marketing puzzle. Those franchisees remained focused on day-to-day operations while Przywara figured out how to make lemonade out of the pandemic.“Students may have never thought of Sylvan because they had different needs a year ago,” she said. “I think parents are looking at different options now, too. I think people are looking at homeschooling now who never thought they would. You don’t have to go to homeschooling, you can get Sylvan’s support where you need it.”As parents across the country saw massive gaps open up in their children’s education as classrooms shut down, Przywara saw an opportunity to forge ahead.&nbsp;Coming into 2021, Przywara sees a pent-up demand for Sylvan’s services, and she’s making the marketing moves now to prepare for it.&nbsp;“If you think from a consumer standpoint, I’m a mom for school age children for Sylvan, so I’m living like the parents we’re targeting every day,” she said.&nbsp;Przywara understands that parents are busy and overwhelmed and reluctant to send their kids back to the computer for online lessons with Sylvan after a long day of online classes at school, but she also understands that parents will do anything for their children and that her market is massively expanding.&nbsp;“A student that might not have ever had a gap in their entire schooling years might have one now,” she said of the ballooning opportunity for Sylvan. “A student might not understand a lesson when a teacher gives it because there were distractions at home, or maybe the computer froze. We absolutely see that more students are going to have needs that Sylvan can absolutely meet. We have K–12. We have the whole gamut of anything a student could need.”For this reason, Sylvan represents a sound business opportunity for anyone with a passion not just for education, but for helping their community at large. One thing that makes Przywara’s job easy is the overflowing abundance of success stories from Sylvan’s proven learning model.&nbsp;“If you have a passion for your community and running a business, you’re going to love Sylvan because we help real people every day,” said Przywara. “I have three kids that go to Sylvan and the impact is just unbelievable. We call it Sylvan moments, we have them every day in our centers. That’s when we see students get into college when we never thought they would, and it fuels us every day. The emotional return that comes with Sylvan refuels you honestly on a nightly basis. There’s another student that’s going to call tomorrow or another student will tell us a success story.”Watch Przywara’s interview <a href="https://www.youtube.com/watch?v=RrnqzldlrNM&utm_source=1851franchise.com&utm_medium=article&utm_campaign=sylvan-learning-chief-marketing-officer-amy-przywara-on-how-sylvan-supported-franchisees-through-2020-2714928" target="_blank" rel="nofollow">here</a>.

Sylvan Learning Chief Marketing Officer Amy Przywara on How Sylvan Supported Franchisees Through 2020

1851 Franchise

https://www.youtube.com/embed/RrnqzldlrNM

Sylvan Learning’s Amy Przywara says that although 2020 is in the rearview mirror, its impact will be felt for a long time. For Sylvan, that means now is the time to get the word out.

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How much can franchisees make? It’s a question many prospective owners ask before investing in a franchise. While earnings tend to be driven by variables such as industry, location and general management skills, a proper understanding of the key factors driving profitability can help franchise owners develop expectations that are realistic.&nbsp;Multi-unit franchisee&nbsp;<a href="https://www.linkedin.com/in/mangesh-patel-9368569/">Mangesh Patel</a>, who’s readying the launch of six&nbsp;<a href="https://www.beefobradysfranchise.com/">Beef ‘O’ Brady’s</a> restaurant locations in the Macon, Georgia area, shares insights from his franchising experience.<h2>Understanding Franchise Income</h2>Keeping operational costs in check can have a major impact on overall earnings. Taking a proactive approach to expenses such as food and labor, as well as payroll and scheduling, can help align actual franchise income with general expectations for the business.“I just had a meeting with a couple of people, and they said, ‘You talked about a 25% profit margin, but I’m only doing 12%.’ So, I looked at the figures they sent me,” Patel said. “Their&nbsp;<a href="https://1851franchise.com/calculate-restaurant-franchise-profit-2730476">restaurant</a> food cost was running at 37%, which should be around 30%. The national average is about 32%. If I do things correctly, my average food cost needs to be at or below 30%. And payroll should run around 18%. But many people run 25 to 28%.”So,&nbsp;<a href="https://1851franchise.com/unraveling-franchise-earnings-how-much-can-you-really-make-2723935">how much can franchisees make</a>? Here are five areas to consider.<h2>Practical Tips for Prospective Franchisees</h2><ol><li>Control Costs From Day One:&nbsp;It’s important to monitor payroll, food and supply costs closely. Overstaffing and inefficiencies can quickly reduce profits.</li><li>Plan For The Opening Surge:&nbsp;Traffic within the first few months of opening is likely to be higher. It’s important to adjust staffing and inventory accordingly, and pay close attention to how those levels change as time goes on.</li><li>Invest In Training:&nbsp;Properly trained workers can help reduce waste and improve overall service, which has a direct effect on net income.</li><li>Understand Your Market:&nbsp;Each market is unique and revenue potential will vary depending upon location, demographics and competition.</li><li>Track Metrics Regularly:&nbsp;Food cost percentages, labor ratios and weekly sales data act as key indicators operations may need to be adjusted.</li></ol><h2>What Profitability Really Comes Down To</h2>Patel notes that if franchise owners manage labor and costs properly, it’s not impossible to achieve strong cash flow even in the first year, bucking some franchising trends.So,&nbsp;<a href="https://1851franchise.com/how-much-can-you-make-as-a-franchise-owner-2724761">how much can franchisees make</a>? While results tend to vary, careful planning, disciplined operations and a proactive approach to assessing initial costs are essential. But by grasping and guiding the elements that drive franchise profitability, franchise owners can maximize overall business earnings, scaling a business that’s sustainable financially over the long term.Want to learn more about franchise opportunities on 1851 Franchise? Be sure to visit our&nbsp;<a href="https://1851franchise.com/power-rankings">Power Rankings</a> to read more on brands making moves.

How much can franchisees make? This guide explains what drives franchise earnings and how to manage costs, with expert tips from multi-unit owner Mangesh Patel on maximizing your franchise income.

How Much Can Franchisees Make? A Guide for Prospective Franchise Owners

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<a href="https://hardeesfranchising.com/">Hardee’s</a>, a 65-year-old burger chain best known for its Thickburgers and breakfast biscuits, is facing a fast-moving round of closures driven by a franchise dispute rather than a bankruptcy filing.&nbsp;<a href="https://www.inc.com/ava-levinson/hardees-shutting-dozens-restaurants/91282586">Inc. recently reported that</a> 77&nbsp;<a href="https://1851franchise.com/franchise-deep-dive-hardees-franchise-costs-fees-profit-and-data-2721286">Hardee’s</a> restaurants are expected to close within two weeks as one of the brand’s largest franchisees exits the system.&nbsp;According to the report, Hardee’s is suing&nbsp;<a href="https://www.arcburger.com/">ARC Burger</a> — a franchise operator owned by&nbsp;<a href="https://www.highbluffcap.com/">High Bluff Capital Partners</a> — alleging the company fell behind on required payments and other contract obligations. Twenty-eight locations had already gone dark as of late December, with remaining sites scheduled to shutter across eight states: Alabama, Florida, Georgia, Illinois, Missouri, Montana, South Carolina and Wyoming.&nbsp;At the center of the complaint is the franchising “stack” of ongoing fees and pass-through costs that keep a system running. ARC Burger allegedly owes more than $6.5 million, including royalties, advertising fund contributions, technology and training fees, rent and taxes, and that payments stopped in December 2024. Hardee’s also argued in the lawsuit that the franchisee’s cash flow was not being used to bring accounts current.&nbsp;Hardee’s, for its part, is framing the shutdowns as a contractual enforcement issue, not a brand-wide retrenchment. “These closures are a result of ARC Burger’s failure to cure its defaults under its franchise agreements, despite solid sales,” a Hardee’s spokesperson said.&nbsp;The situation highlights a familiar franchising pressure point: unit economics. Inc. reported that Hardee’s operates more than 1,800 U.S. restaurants and that average annual sales per location are less than $1.2 million, well below averages cited for&nbsp;<a href="https://1851franchise.com/franchise-deep-dive-wendys-franchise-costs-fees-profit-and-data-2722520">Wendy’s</a> and&nbsp;<a href="https://1851franchise.com/how-much-does-it-cost-to-buy-a-mcdonalds-franchise-2724654#stories">McDonald’s</a>. Lower volumes can leave franchisees with less room to absorb higher labor, food and occupancy costs while staying current on fees.&nbsp;Hardee’s said it is working to limit fallout for workers and communities and is looking for ways to reopen closed restaurants. For franchising, the next chapter will likely involve finding replacement operators, transferring sites and rebuilding compliance — a reminder that franchise growth depends as much on franchisee solvency and execution as it does on consumer demand.Read the original article&nbsp;<a href="https://www.inc.com/ava-levinson/hardees-shutting-dozens-restaurants/91282586">here</a>.Want to learn more about how 1851 helps franchisees find the right franchise opportunity? Visit&nbsp;<a href="https://www.1851growthclub.com">www.1851growthclub.com</a> and start your journey.

Hardee's Franchise - ARC Burger Lawsuit - 1851 Franchise

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Hardee’s Lawsuit Targets Franchisee as 77 Restaurants Prepare to Shut Down

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