Franchisor Stories

Talkin' 'bout my generation- marketing to Gen X vs. Millennials

Talkin' 'bout my generation- marketing to Gen X vs. Millennials

Every brand has a story. Every story has an audience…but not every audience hears the same story. Brand stories have been told since the first newspaper advertisement for Long Island Real Estate in 1704.  The story got a facelift in the roaring 1920’s when sponsored programs hit the radio waves a.....

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MIKE MARTEN

About the Author

MIKE MARTEN

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Mike Marten is an 1851 contributor and a graduate of Northern Illinois University