This new system is part of the company's effort to reduce spam on user news feeds.
It is common for Facebook users to encounter content that features 'engagement bait.' According to a recent article in TechCrunch, the social media platform will be penalizing brands and pages that are guilty of this tactic by reducing total reach for these posts.
Examples of engagement baiting include contest posts that require a specific engagement from fans. Repeat offenders will face the largest decline in reach. The penalty will not be permanent, as pages will have the opportunity to regain their reach by offering better content.
This new system is part of the company's effort to reduce spam on user news feeds. It is expected to launch within the next few weeks.
Read the full article here.