Twitter is the latest tech company making an effort to increase registered voters.
Today is National Voter Registration Day and Twitter is getting in on the action. According to a recent TechCrunch article, the social network is rolling out a new feature that lets you direct message the company’s @Gov Twitter account in order to receive voter registration assistance through private messaging.
The company’s efforts will be customized based on your zip code, which is key for voter registration as the deadlines are different in each state. Once you send the @Gov account your zip code, you can receive correct information including your state’s deadline and a link to register from Twitter.
Twitter is partnering with Rock the Vote for the newly added feature and is also working with Google’s Information Civic API and Pew’s Voting Information Project to help answer questions that voters may have as we get closer to the presidential election via private messaging.
For those who like to tell the world they are voting, the #iRegistered emoji can be tweeted out to show followers you plan to vote. This emoji will send users to a link for voter registration if they click on it.
Check out the full article here.