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During 2014, restaurants featuring build-your-own formats increased sales twice as fast as made-to-order fast-casual brands, according to Technomic.

"Consumers certainly like the freshness, food quality and prices at made-to-order fast-casual brands, but there is something about the build-your-own format that they prefer significantly," Darren Tristano, executive vice president of Technomic, said in a statement. "More customers, especially Millennials, see the personalization and engagement that come in a build-your-own menu offering as the greatest differentiator in dining out. These trends are likely to lead fast casual's growth for years to come."

Fast-casual as a whole also made considerable gains over the past year, posting huge increases in annual sales and unit counts, especially when compared to the overall restaurant industry.

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Nick Powills

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Nick Powills

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Nick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.

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