1851

The times they are a-changin’. In today's fast-paced world, staying up to date with the latest trends is crucial for anyone in the franchising industry. The landscape is constantly evolving, with new technologies, shifting consumer behaviors and emerging business practices reshaping the market almost daily. Whether you are a&nbsp;<a href="https://1851franchise.com/franchisee-stories">franchisee</a>, a&nbsp;<a href="https://1851franchise.com/franchisor-stories">franchisor</a>, a&nbsp;<a href="https://1851franchise.com/buying-a-franchise">potential investor</a>, a&nbsp;<a href="https://1851franchise.com/supplier">vendor</a>, a&nbsp;<a href="https://1851franchise.com/what-is-a-franchise-broker-understanding-these-key-industry-players-2724682">broker</a> — understanding these trends isn't just about keeping up; it's about staying ahead of the competition and ensuring long-term success.&nbsp; 1851 Franchise spoke with three experts in the franchising world to get their take on some of the biggest trends coming down the pike.&nbsp;<h3>1. Embracing Technology and AI Integration</h3>For better or for worse, it’s safe to say that AI isn’t just a buzzword at this point.&nbsp;<a href="https://www.linkedin.com/in/david-brand-psb?utm_source=1851franchise.com&utm_medium=article&utm_campaign=the-5-biggest-trends-in-franchising-for-2024-2726807" target="_blank" rel="nofollow">David Brand</a>, CEO of&nbsp;<a href="https://www.linkedin.com/company/brand-franchise-group/about/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=the-5-biggest-trends-in-franchising-for-2024-2726807" target="_blank" rel="nofollow">Brand Franchise Group</a>, emphasizes the pivotal role of technology in enhancing customer experience and operational efficiency. “Advancements in technology have helped with the speed of service,” he said. “We live in an on-demand world, so using technology helps to increase the customer experience. Technology makes it easy for the consumer to do business with us and makes it easier for the team members to deliver on the customer demand. The franchisor must also use that technology to advance business insights.”<a href="https://www.linkedin.com/in/jack-m-4a946153/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=the-5-biggest-trends-in-franchising-for-2024-2726807" target="_blank" rel="nofollow">Jack Mashini</a>, co-founder of&nbsp;<a href="https://www.wingsnob.com/Franchising?utm_source=1851franchise.com&utm_medium=article&utm_campaign=the-5-biggest-trends-in-franchising-for-2024-2726807" target="_blank" rel="nofollow">Wing Snob</a>, echoes this sentiment, highlighting the use of AI-powered chatbots and virtual assistants to handle routine inquiries and order processing. “As technology rises to the forefront, franchises are taking advantage of every opportunity to streamline operations, from automated ordering systems to advancement in inventory management,” he said.&nbsp;<a href="https://www.linkedin.com/in/sumit-madan-2ab59b6?utm_source=1851franchise.com&utm_medium=article&utm_campaign=the-5-biggest-trends-in-franchising-for-2024-2726807" target="_blank" rel="nofollow">Sumit Madan</a>, owner of&nbsp;<a href="https://www.vishnufb.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=the-5-biggest-trends-in-franchising-for-2024-2726807" target="_blank" rel="nofollow">Vishnu Franchise Brokers</a>, underscores the role of technology in training and support. “With the technology coming down the pike, we are going to see a major increase in training and support,” Madan said. This digital transformation will drive operational efficiencies and create personalized customer experiences, ultimately boosting franchisee success.<h3>2. Sustainability and Eco-Friendly Practices</h3>“Today's consumers are&nbsp;<a href="https://1851franchise.com/the-rise-of-green-and-sustainable-business-models-in-franchising-2725509">increasingly eco-conscious</a>, driving franchises to adopt sustainable practices. A business must deliver on its promises,” said Brand. “Regardless of if you want a great cup of coffee or for your grass to look great, the cafe or weed and feed franchisee hasto deliver. Today’s consumer is focused on the impact on the environment. I am so proud of this generation who don’t only want the fastest service, but also want to understand how it impacts the earth. I am impressed by the self-awareness to make the world a better place.”Madan also highlights the importance of eco-friendly businesses. “Consumers are very conscious these days of sustainability — they will be much more likely to show loyalty to brands that are eco-friendly,” he said. Franchises that prioritize sustainability will attract and retain a growing segment of environmentally conscious consumers.<h3>3. Health and Wellness Focus</h3>The COVID-19 pandemic has heightened awareness of health and wellness, driving demand for health-focused franchise models. “People want to be healthier right now and they want to keep themselves fit,” said Madan. This trend is evident in the rise of&nbsp;<a href="https://1851franchise.com/top-8-low-cost-fitness-franchises-for-2024-2726114">fitness</a> and&nbsp;<a href="https://1851franchise.com/5-health-and-wellness-franchises-we-love-2717923">wellness</a> franchises, as well as&nbsp;<a href="https://1851franchise.com/10-healthy-food-franchises-to-consider-for-2024-2725259">food franchises offering healthier options</a>.Mashini observes a similar trend in the restaurant industry. “There is a growing consumer preference for health-conscious foods,” he said. “In most markets, we are certified halal; in all markets, our chicken is natural with no additives or hormones added.” Franchises that offer healthier options will meet this increasing demand and attract health-conscious customers.<h3>4. Operational Efficiency and Cost Management</h3>With&nbsp;<a href="https://1851franchise.com/franchising-trends-2024-second-half-2726604">ongoing inflationary pressures</a>, rising costs are a significant concern for franchises, making operational efficiency crucial. “A franchisor must use the power of many to help keep costs down,” said Brand. “There is an elasticity to pricing. You can only charge so much.” Efficient operations and cost management are essential to maintaining profitability while offering fair prices to consumers.Mashini highlights the role of technology in achieving these efficiencies. “I think AI will continue to influence operational efficiencies and automations in the restaurant space,” he said. “Things like AI-powered chatbots and virtual assistants can handle routine inquiries, appointment scheduling and order processing, freeing up human staff for more complex tasks.”<h3>5. Personalized Customer Experiences</h3>Personalization is also becoming increasingly important in meeting consumer expectations.&nbsp;“Consumers expect personalized experiences and products tailored to their individual preferences and needs,” said Mashini. “For franchises, this means leveraging AI and data analytics to gather insights on customer preferences and deliver personalized recommendations and offers. In this case, targeted marketing practices are key. Developing targeted marketing strategies that cater to specific consumer segments based on their behaviors and preferences is extremely important to franchises.”Brand also notes the importance of a strong brand and effective marketing strategies. “You need to have a team behind the scenes that is hyper-focused on getting people in the door,” he said. “Influencers are a huge key in attracting customers, for example.”Personalized marketing techniques, such as&nbsp;<a href="https://1851franchise.com/how-to-build-brand-loyalty-awareness-and-advocacy-in-the-franchise-space-2724921">mobile apps with bespoke loyalty programs</a>, can also help franchises connect with their audience and foster loyalty.<h3>Embracing Franchising Trends for Success</h3>Whether it's through leveraging AI for operational efficiency, adopting eco-friendly practices, offering health-focused options or creating personalized customer experiences, franchises must stay ahead of these trends to thrive in the competitive market. “Good business will always be around,” said Brand. “Invest in a great company. I did and it changed my world. Look for a company who understands the trends and knows what it takes to be successful.”Every great franchisee had help buying a franchise. Want to learn more about how 1851 helps franchisees find the right franchise opportunity? Visit&nbsp;<a href="http://www.1851growthclub.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=the-5-biggest-trends-in-franchising-for-2024-2726807" target="_blank" rel="nofollow">www.1851growthclub.com</a> and start your journey.

Top 5 Franchising Trends for 2024: Technology, Sustainability, and More

1851 Franchise

The franchising industry continues to evolve, driven by technological advancements, changing consumer behaviors, a shifting economy and more.

The 5 Biggest Trends in the Franchising Industry for 2024

the-5-biggest-trends-in-franchising-for-2024

Filta Environmental Kitchen Solutions

Filta Franchise - David Hoover Franchisee Feature - 1851 Franchise

From Stadiums to Sustainability: How David Hoover Is Scaling Impact With Filta

filta-franchise-david-hoover-scaling-impact

TruBlue Home Service Ally

Be a Community Hero: How TruBlue Franchisees Are Changing Lives Beyond Business

be-a-community-hero-how-trublue-franchisees-are-changing-lives-beyond-business

Caring Transitions

Caring Transitions Wraps Up Record-Breaking Q3 With National TV Launches, Platform Growth and Key Leadership Promotion

caring-transitions-wraps-up-record-breaking-q3-with-national-tv-launches-platform-growth-and-key-leadership-promotion

SweatHouz

SweatHouz SWTHZ Franchise - Hunter and Mallory Mitchem - Franchisee Feature - 1851 Franchise

From Aerospace to Wellness: Hunter Mitchem’s Journey to a SweatHouz Empire

sweathouz-franchise-hunter-mitchem-6g

Onigilly Japanese Kitchen

Onigilly - Low Operating Costs Drive High Returns for Franchisees - 1851 Franchise

Maximize Your ROI: How Onigilly’s Low Operating Costs Drive High Returns for Franchisees

onigilly-franchise-fast-casual-franchise-opportunity

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Bed Bath & Beyond - Franchise Expansion - Retail Strategy - 1851 Franchise

Bed Bath & Beyond Launches Franchise Model as Part of Comeback Strategy

bed-bath-beyond-franchise-expansion-retail-strategy

Senior Entrepreneurship - Franchising - 1851 Franchise

Senior Entrepreneurship Is Rising — And Franchising Is a Key Outlet

senior-entrepreneurship-franchising-silver-startups

U.S. Government Shutdown - Impact on Franchises - 1851 Franchise

Government Shutdown Stalls SBA Loans: How the Shutdown Could Impact Franchises

government-shutdown-impacts-sba-loans-tourism-franchises

Subway Franchisees Resist Expensive Remodel Directives

subway-franchisees-resist-expensive-remodel-directives

The American Franchise Act: What It Means for Franchisors and Franchisees - 1851 Franchise

The American Franchise Act: What It Means for Franchisors and Franchisees

american-franchise-act-joint-employer-standard

Power Eats: Smoothie King Rolls Out Food Nationwide To Fuel Franchise Growth

smoothie-king-food-menu-power-eats

NJCAR v. Ford - New Jersey Supreme Court Limits Standing Under Franchise Practices Act

New Jersey Supreme Court Limits Standing Under Franchise Practices Act

new-jersey-franchise-practices-act-njcar-v-ford

Friendly’s Parent Company Acquired by Multi-Unit Franchisee as More Owners Take the Lead in Brand Acquisitions 

friendlys-parent-company-acquired-by-multi-unit-franchisee-as-more-owners-take-the-lead-in-brand-acquisitions

Top Education Franchises To Consider for 2025 - 1851 Franchise

Top Education Franchises To Consider Investing In for 2025

top-education-franchises-investment-opportunities

Top Early Childhood Education and Child Care Franchises for 2025 - 1851 Franchise

Top Early Childhood Education and Child Care Franchises for 2025

early-childhood-education-child-care-franchises

Top Arts and Creative Learning Franchises for 2025 - 1851 Franchise

Top Arts and Creative Learning Franchises for 2025

top-arts-creative-learning-franchises

image of franchise deep dive from 1851 franchise on doody calls franchise authority brands

DoodyCalls Franchise Costs, Fees, Profit and Data for 2025

doodycalls-franchise-deep-dive

1851 Franchisee Spotlight graphic with photo of Barb Volk and KidStrong logo

Why This Orangetheory Fitness Franchise Owner Is Developing KidStrong Franchises

kidstrong-franchise-owner-barb-volk-2025

The 5 Biggest Trends in the Franchising Industry for 2024

MORE STORIES LIKE THIS