The 8 | December 21, 2018

1. Frantastic: Has tax reform been Frantastic for franchising or not? That’s the question we’re asking in an article now live on 1851. One year after President Trump’s tax reform went into effect, we’re chatting with both tax and franchising experts to learn more about how the laws have impacted the industry. You can check out the article now.

2. Franlebrity: Our Franlebrity this week is both a dog and Dunkin’s new Chief Joy Officer. Cooper Dunkin’, a black lab and golden retriever mix, is the new ambassador of the brand’s Dogs of Joy initiative. This program serves as a component of Dunkin’s philanthropic arm, the Joy in Childhood Foundation. Ultimately, this initiative strives to increase the number of service dogs in children’s hospitals across the country.

3. Frash Money: Ritual is banking on businesses bringing in Frash Money. The app that allows users to order and pay for their food ahead of time launched Ritual for Business in the U.S. Through the new program, businesses can offer employee meal programs. Companies can also subsidize employee meals if they select healthy items.

4. Frant of the Week: In order for any business to succeed, it needs to start with a foundation of excellence. That’s why No Limit Agency* CEO Nick Powills is talking about going back to basics in his latest Frant for 1851. There are a lot of things that can derail a brand’s foundation, from too many cooks in the kitchen to the wrong teammates. However, by taking a step back and revisiting what works at the core of a business, any brand can get back on track.

5. Franch Forward: Over the course of 2018, a lot of brands decided to Franch Forward by becoming franchises. From Fat Tuesday to Home Clean Heroes*, there’s no shortage of companies — or industries — that gained more competition in the franchising space. In a new 1851 feature, we’re breaking down some of those brands that decided to franchise in 2018 and taking a look at what lies ahead for them.

6. Fran Funny: What do you call an obnoxious reindeer? Rudeolph.

7. Franspiration: “Now, the franchise sales process is about cutting through to your audience and keeping them engaged through the duration of the process with great content and stories beyond just saying, ‘my average unit volume is industry-leading.’” - Linton Dowling, Marketing Manager for RainTree, on the internet’s impact on franchise sales.

8. Franemies vs. Frands: Do KFC’s marketing stunts make them your Frand or your Franemy? The chicken chain’s latest move is selling limited edition 11 Herbs & Spices Firelogs. KFC worked with Enviro-Log to create the product, which costs $18.99 and can burn for up to three hours.