Franchisor Stories
Attentive support, open lines of communication, being part of an underserved segment and opportunities for leadership are just a few of the advantages of franchising with the emerging education franchise.
Classically trained concert pianist Magi Kapllani originally established DEA Music & Art, a music and visual arts education franchise, in Staten Island-Rosebank to meet the demand from New York City parents who were seeking high-quality music and arts education for their children. Now, the brand has expanded to three locations and is looking for franchise owners to bring diverse and inspiring supplemental education to their communities across new markets. And because DEA is an emerging brand, new franchisees have the opportunity of a lifetime to work closely with Kapllani, along with several other advantages that come with being one of the brand’s newest franchisees.
“My goal is to see each and every one of our franchisees succeed, so I will develop a one-on-one relationship with all of them,” said Kapllani. “I am invested in their success on a personal level.”
The DEA business model is designed to set franchisees up for success, which means open communication. Whether Kapllani will provide suggestions for improvement or open the door for franchisees to ask questions and be a part of the larger conversation, at DEA, franchisees will have a powerful voice.
“As the founder behind an emerging franchise concept, I plan to listen to the franchisees in the same way that I listen to what goes on in the corporate office,” said Kapllani. “I am always looking for extra input and support, so our franchisees will have a strong voice.”
DEA Music & Art franchisees also have a competitive advantage by entering the brand on the ground level. With its educational performing arts programs, DEA Music & Art is filling in the gap for children who wish to pursue a music and arts education in a time where those programs are closing across the country due to the ongoing COVID-19 pandemic.
While art programs continue to be on the chopping block, DEA Music & Art offers a solution for parents who are looking to enroll their kids in courses to keep them engaged and to challenge their brains to think in different ways.
“While schools are scaling back on certain arts education programs, we’re here as a resource for families who are looking to bring art and music into the family,” said Kapllani. “We are really solidifying our place in the industry. There is a current lack in educational arts opportunities for children, and we are on the cutting edge of that issue.”
DEA Music & Art is currently looking to share its lucrative opportunity with entrepreneurs across New Jersey and the East Coast so more students can learn and grow with the brand. As the brand expands into new markets, the franchisees who have been with the brand from the beginning will then become experts across the system — so that as more franchisees sign on, they will look to the initial franchisees for advice.
“Our first few franchisees get to be a part of DEA Music & Art’s overall growth from day one, and they get a front row seat to the evolution of our brand,” said Kapllani. “And because they get to see that growth over time, those franchisees are then the ones who go on to be guides for other local owners down the line. It’s a beautiful process.”
The start-up fees range from $149,433 to $228,133, including the initial franchise fee of $49,000. For more information, visit: https://franchise.deamusicandart.com.
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