Franchise News
The Business Journal: Checkers & Rally's Eyes Mahoning Valley for Growth
The brand aims to add eight stores within the next four years as part of a large expansion plan for the community
Rally's is targeting Mahoning Valley for development in 2017. The brand previously had a presence in the market, and based on their recent success, aims to open as many as eight stores within the next four years.
"There were some closures in the past," Bruce Kim, Director of Franchise Development, told The Business Journal reporter. "Right now we're on the upswing."
Rally's is currently working with local business owners in the market to expand within Akron, Canton and Youngstown, utilizing Checkers & Rally's new 4.0 Model. The new program helps streamline development while improving cost-effectiveness and offers three prototypes, including a model that uses recycled shipping containers.
"Not every community will allow a modular building or a repurposed shipping container," Kim told the reporter. "Sometimes the franchisee may not want that."
These new units can cost as little as $100,000, promoting rapid expansion for Checkers & Rally's current 838 nationwide locations.
You can view the entire article here.
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About the Author
Nick Powills
FollowNick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.
