1851

This October, <a href="https://www.thecounterfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=the-counter-launches-new-development-website-to-spearhead-growth-2708687" target="_blank" rel="nofollow" target="_blank">burger franchise The Counter?</a>, which has carved out a growing niche in its segment by offering high-quality and fully customizable hamburgers, launched a brand new franchise development website. The new site is a comprehensive introduction to the brand&rsquo;s franchise opportunity, offering all the information an interested entrepreneur needs to start their journey with <a href="https://1851franchise.com/thecounter" target="_blank">The Counter</a>.

According to John Wuycheck, Senior Vice President of Franchise Development with The Counter, the franchise&rsquo;s new development site was designed to accommodate and encourage growing interest in the brand, which is nearing 40 locations in markets across the country.

&ldquo;We are excited about the huge potential for growth with The Counter, and we realized that the first thing we need to do is better explain to prospective franchisees just how great the opportunity is,&rdquo; Wuycheck said.

The new website is part of a push to bring The Counter&rsquo;s unique franchise opportunity to more franchisees in more markets. Leading that effort is Nicole Rayborn, VP of Development with The Counter. Rayborn&rsquo;s strategy is multi-faceted, but the new development site is its centerpiece.

&ldquo;We are approaching this project from a number of angles,&rdquo; Rayborn said. &ldquo;We&rsquo;re using portals, pay-per-click, and other tools, and they all drive to the site.&rdquo;

While the new site will encourage inquiries, Rayborn says its primary function is to educate.

&ldquo;The new site is filled with so much information to educate prospects on the opportunity,&rdquo; she said. &ldquo;Compared to our old site, which was really just a page within our consumer site, the new one has more pages with more information pertaining to any questions a prospective franchisee might have about the brand. It&rsquo;s a great way for candidates to start doing their due diligence.&rdquo;

Education, Rayborn says, is at the heart of The Counter&rsquo;s expansion strategy.

&ldquo;We&rsquo;ve put a lot of work into making The Counter a uniquely lucrative opportunity for franchisees,&rdquo; she said. &ldquo;The key now is making sure people understand just how valuable the opportunity is. We&rsquo;re in a period of significant growth, and the new development site is a great tool to educate prospects as we continue on that path.&rdquo;

The new site is &ldquo;all about telling our story,&rdquo; said Wuycheck. &ldquo;We want to help prospective franchisees know who we are so they can tell if our brand really is for them.&rdquo;

Wuycheck expects to see a spike in inquiries now that the new development site is up and running, and he says his team is excited to field requests for more information.

&ldquo;<a href="https://1851franchise.com/thecounter/a-focus-on-customization-lets-the-counter-stand-out-from-the-burger-crowd-2706589" target="_blank">The Counter offers an incredible burger experience that really stands apart from the competition.</a> The better we are able to show that off to people, the more requests we&rsquo;re going to get for more information, and that&rsquo;s where things really take off,&rdquo; he said. &ldquo;Once a prospective franchisee starts digging into the details of this operation, they start to see how different it is, both from a consumer perspective and franchisee perspective, and they begin to realize just how exciting this opportunity is.&rdquo;

&nbsp;

&copy;2018 CB Franchise Systems, LLC.&nbsp; All rights reserved.&nbsp; All other trademarks referenced are property of their respective owners. The information provided herein is for informational purposes only and is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise; nor is it directed to the residents of any particular jurisdiction within the U.S. or elsewhere.&nbsp; The following states currently regulate the offer and sale of franchises: CA, HI, IL, IN, MD, MI, MN, NY, ND, RI, SD, VA, WA, and WI.&nbsp; If you are a resident of one of these states, or of a jurisdiction that has similar requirements, we will not offer you a franchise until we have completed the applicable registration or obtained the exemption from registration, and completed the applicable disclosure requirements.&nbsp; Regardless of what state you reside in, an offering can only be made by a franchise disclosure document.

The Counter Launches New Development Website to Spearhead Growth

1851 Franchise

The better-burger concept is bolstering its digital footprint to prepare for widespread expansion.

This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

the-counter-launches-new-development-website-to-spearhead-growth

One Hour Heating and Air Conditioning

Why One Hour Heating & Air Conditioning Sees People as the Power Behind Franchise Growth

one-hour-heating-air-conditioning-franchise-growth

Lawn Doctor

Design with photo of John Perry and Lawn Doctor logo

How a 20-Year Industry Veteran Tripled His Sales With a Lawn Doctor Franchise

lawn-doctor-franchise-success-story-john-perry

Fitness Premier

The Secret to Fitness Franchise Success? It's Not Just the Workouts

fitness-premier-franchise-marketing-support

Fresh Coat

Photo of Fresh Coat vehicle with ladders on top

The Rise of Home Improvement Franchises: Why Now Is the Time to Invest

why-invest-home-improvement-franchise-fresh-coat

HomeTeam Inspection Service

Photo of HomeTeam inspector in red polo and khaki pants, walking by branded vehicle

Real Estate Today: Behind the Drywall: The Truth About Home Inspections

purpose-of-home-inspection

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Design with American and Federal Reserve flags against light blue background

Federal Reserve Expected To Cut Rates by Quarter Point, a Move That Could Boost Franchise Growth

fed-rate-cut-boosts-franchise-growth

Potbelly to be Acquired by RaceTrac in $566 Million Deal 

racetrac-acquires-potbelly-in-566-million-deal

Health Care Hiring Slowdown Highlights In-Home Care Franchise Opportunities - 1851 Franchise Agg

Health Care Hiring Slowdown Highlights In-Home Care Franchise Opportunities 

health-care-hiring-slowdown-in-home-care-franchise-opportunities

Caribou Coffee Names Scott Kennedy CEO, Eyes Continued Growth

caribou-coffee-names-scott-kennedy-ceo-eyes-continued-growth

McDonald’s Launches New Extra Value Meals as Consumer Demand for Value Continues to Climb

mcdonalds-launches-extra-value-meals

1851 Franchise Deep Dive graphic with Sparkle Squad logo

Sparkle Squad Franchise Costs, Fees, Profit and Data for 2025

franchise-deep-dive-sparkle-squad-franchise-costs-fees-profit-and-data

graphic image of a financial deep dive of americas swimming pools co.

America’s Swimming Pool Company Franchise Costs, Fees, Profit and Data for 2025

americas-swimming-pool-asp-franchise-deep-dive

image of The Cleaning Authority Franchise Deep Dive Article financial investment details

The Cleaning Authority Franchise Costs, Fees, Profit and Data for 2025

the-cleaning-authority-franchise-deep-dive

Jollibee -Launch-Story-Brand-Page-Deep-Dive-2025

Jollibee Franchise Costs, Fees, Profit and Data for 2025

jollibee-franchise-costs-fees-profit-and-data-for-2025

Hely and Hiral Patel Bring Their Longtime Dream to Life With The Brass Tap

brass-tap-franchise-pasadena-maryland-hely-hiral-patel

1851 Keyword - The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

part-time-franchises-picking-the-right-model

Franchisee spotlight graphic with photo of Ricki Oberoi and Layne's Chicken Fingers logo

Multi-Unit Wendy’s Operator Signs 12-Unit Deal With Layne’s Chicken Fingers

ricki-oberoi-laynes-chicken-fingers-growth

DevHub - Meet the Supplier - 1851 Franchise

DevHub: Scalable Digital Marketing for Franchises and Multi-Location Brands

devhub-meet-the-supplier

Design with school-aged child standing on pencil with text "Education Franchises" and "<$500K"

Top Education Franchises Under $500K To Explore in 2025

top-education-franchises-under-500k

The Counter Launches New Development Website to Spearhead Growth

MORE STORIES LIKE THIS