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The Glass Guru Looks to Continue its National Expansion Efforts with a Focus on Nashville, Tennessee

The Glass Guru Looks to Continue its National Expansion Efforts with a Focus on Nashville, Tennessee

By the end of 2019, the leading franchise in glass repair and restoration hopes to bring at least three locations to Nashville and its surrounding areas.

With two locations already operating across Tennessee, The Glass Guru’s plan to continue expanding in the state — particularly in the Nashville market — comes as the brand nears opening its milestone 100th location. Currently, The Glass Guru has 87 locations operating across North America, and its working toward its goal of adding an additional 12-15 locations to its growing franchise system by the end of 2018.

To meet that goal, The Glass Guru is targeting development in markets where its proven franchise concept has already seen success. Backed by thriving Tennessee locations, Nashville — and its surrounding areas — immediately stood out as a natural next step.

“The Glass Guru was the first national company to offer a proprietary and money-saving service to repair foggy dual pane windows, which is a very common problem in homes built in the past 2-3 decades,” says Sean Young, Director of Operations for The Glass Guru. “The percentage of homes in Nashville that have been built after 1990 is about 40 percent, which for us means that there’s a huge opportunity for our franchisees to bring a valued service to the communities in which they live. We really wanted to make sure we were taking full advantage of this ‘low hanging fruit’ in our development plans.”

While it may come as no surprise to hear that Nashville is a top market for the brand’s development plans, especially with the recurring headlines highlighting the city’s record population growth over recent years, Young specifically looks to strengthen the brand’s presence in the development market by focusing on Nashville’s many surrounding suburbs and residential areas, including Brentwood, a vibrant suburb just 10 miles south of downtown Nashville.

“With the huge demand for our foggy window repair service and a growing need for traditional glass replacement, windows and entry doors in the Nashville market, it was an easy choice,” says Young. “Tennessee’s business-friendly policies and the city’s growing population, we’re confident that Nashville and its surrounding areas will prove to be yet another great market for The Glass Guru to thrive”

To help lead The Glass Guru’s growth throughout the Nashville area, Young emphasized that while the brand’s business model is typically best suited for entrepreneurs with a background in sales and marketing, the beauty of The Glass Guru franchise opportunity is that the corporate team prides itself on its extensive training and support, making it a viable option for virtually any determined entrepreneur.

“Ultimately, we’re looking for people who have made the decision to open their own business because they genuinely enjoy helping people,” said Young. “We truly have franchisees from every walk of life. From salesmen who spent years working in a corporate office to tradesmen looking to pursue a new path in the home-services industry, our team looks forward to working with any potential franchisee who has the motivation and people-centric attitude to take The Glass Guru to the next level.”

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Nick Powills

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Nick Powills

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Nick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.