1851

<a href="https://www.linkedin.com/in/karen-herfel-486889ba/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=the-great-franchisees-karen-and-jesse-herfel-the-brass-tap-arizona-2716866" target="_blank" rel="nofollow">Karen</a> and<a href="https://www.linkedin.com/in/jesse-herfel-99b33b56/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=the-great-franchisees-karen-and-jesse-herfel-the-brass-tap-arizona-2716866" target="_blank" rel="nofollow"> Jesse Herfel</a> are no strangers to the worlds of business and franchising. The married couple owns two real estate companies in Gilbert, Arizona, including a Keller Williams franchise location. This year, the Herfel’s decided to leverage their entrepreneurial experience to open a third business, but not in real estate. The Herfels are now among the newest franchisees with <a href="https://thebrasstapfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=the-great-franchisees-karen-and-jesse-herfel-the-brass-tap-arizona-2716866" target="_blank" rel="nofollow">The Brass Tap</a>, the fast-growing bar and entertainment franchise with nearly 50 locations in markets across the U.S.We spoke to the Herfels to learn more about their experience in franchising and their decision to join <a href="https://1851franchise.com/brasstap">The Brass Tap</a>.&nbsp;<h4>1851 Franchise: Tell us your story – what did you do before franchising?&nbsp;</h4>Karen Herfel: Jesse and I are native Arizonans and have both been in the real estate industry for 20 years. We met while working in the industry.&nbsp;<h4>1851: How did you initially find out about franchising?</h4>Karen: We have been involved in franchising for over 20 years and believe in proven models and service standards. We started looking at franchise opportunities and what gaps we could fill in our local area.<h4>1851: What are the pros of starting a franchise compared to starting your own business from scratch?</h4>Jesse Herfel: We liked the fact that with a franchise, there are systems in with a proven track record of success.<h4>1851: What types of brands did you look at?&nbsp;</h4>Karen: Our focus was primarily bar and restaurant concepts.<h4>1851: Why did you pick The Brass Tap? What excited you most about the potential?</h4>Jesse: We chose Brass Tap because we really liked the concept and that it was a community-oriented brand. We’re excited to have our Brass Tap be a place where people can come together and celebrate with one another. From an operational standpoint, we wanted to bring this concept to the underserved market since it lacks quality bars/breweries.We’re also really excited about our location. The Verde at Cooley Station is a new and unique mixed-use development in Gilbert that will be go-to for dining and entertainment.&nbsp;<h4>1851: What are your dreams with the business? What does the future look like?</h4>Karen: We’re looking forward to creating a one-of-a-kind community experience.<h4>1851: What value do you see your business providing to Gilbert?</h4>Karen: The bars and breweries in the area are very small and don’t have a wide variety of offerings. Our Brass Tap location will be much larger and can host special events both in and outdoors. We will also offer craft beer, a full bar and an amazing wine selection catering to everyone’s needs.<h4>1851: What advice would you have for others looking at buying a franchise?</h4>Karen: Do your due diligence and make sure the franchisor is someone you want to be in business with. Pick something you enjoy and look to fill a gap in the community you’re targeting.&nbsp;Jesse: In addition, make sure the finances align with your budget.&nbsp;<h4>1851: What do you do in your personal time?&nbsp;</h4>Karen: We love traveling to Mexico, and we visit quite often.Jesse: We also enjoy spending time outdoors.ABOUT THE BRASS TAPThe Brass Tap is a Tampa-based craft beer bar and entertainment venue known for its extensive localized brewery offerings, specialty cocktails and premium wines paired perfectly with a select menu of upscale shareables. Every location provides a unique space for social gatherings and entertainment, with an unparalleled atmosphere created through live music, trivia, sports, exclusive beer tastings and tap takeovers. For more than 10 years, The Brass Tap has offered franchise opportunities to qualified operators, continuing to grow its family of nearly 50 bars in 16 states. For more information, visit http://thebrasstapfranchise.com/.

The Great Franchisees: Karen and Jesse Herfel, The Brass Tap, Arizona

1851 Franchise

The real estate and franchise professionals are bringing the fast-growing bar and entertainment concept’s first location to Gilbert, Arizona.

the-great-franchisees-karen-and-jesse-herfel-the-brass-tap-arizona

HomeTeam Inspection Service

Sell Smarter: How Pre-Listing Inspections Give Home Sellers an Edge

pre-listing-inspections-seller-advantage

BoConcept

BoConcept Shares Tips for Homeowners Who Want to Refresh Their Living Rooms

boconcept-shares-tips-for-homeowners-who-want-to-refresh-their-living-rooms

BoConcept’s Carmen Henriquez Shares Tips for Seamless Indoor-Outdoor Design

boconcepts-carmen-henriquez-shares-tips-for-seamless-indoor-outdoor-design

Comfort Keepers

Comfort Keepers Sets Sights on Boston: Expanding In-Home Care Services in the Heart of New England

comfort-keepers-sets-sights-on-boston-expanding-in-home-care-services-in-the-heart-of-new-england

Workout Anytime

Workout Anytime Champions NIL Support for Female Athletes at Final Four - Sports Illustrated - 1851

Sports Illustrated: Workout Anytime Champions NIL Support for Female Athletes at Final Four

workout-anytime-nil-support-female-athletes

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Homebuyers Keep Buying — And That’s Good News for Home Service Franchises - 1851 Franchise

Homebuyers Keep Buying — And That’s Good News for Home Service Franchises

homebuyers-keep-buying-and-thats-good-news-for-home-service-franchises

AI Could Push Unemployment to 20% — Fueling a Surge in First-Time Franchise Buyers - 1851 Franchise

AI Could Push Unemployment to 20% — Fueling a Surge in First-Time Franchise Buyers

ai-unemployment-impact-white-collar-job-loss

How To Sell Just One Franchise: What You’ll Learn at FranCamp NJ 2025

how-to-sell-just-one-franchise-what-youll-learn-at-francamp-nj-2025

House Passes Tax Relief Package With Key Benefits for Small Businesses and Franchises

house-passes-small-business-tax-relief-bill-2025

McDonald’s To Hire 375,000 Workers as It Prepares for Major U.S. Expansion

mcdonalds-to-hire-375000-workers-as-it-prepares-for-major-us-expansion

franchisee spotlight graphic with photo of Melissa & Matt Johnson and Pigtails & Crewcuts logo

Building a Family-Friendly Business: How Melissa and Matt Johnson Grew Pigtails & Crewcuts in San Antonio

how-melissa-and-matt-johnson-grew-pigtails-crewcuts-in-san-antonio

Franchisee spotlight graphic with photo of Sean Phelan & Caring Transitions logo

From Tech to Transitions: Why This Caring Transitions Franchisee Left the Corporate World To Help Families Navigate Life’s Hardest Moves

sean-phelan-caring-transitions-franchise-austin

Franchisee spotlight graphic with photo of Raj Pingili and Paris Baguette logo

How a Family Vacation Inspired Raj Pingili to Bring Paris Baguette to Towson, Maryland

how-a-family-vacation-inspired-raj-pingili-to-bring-paris-baguette-to-towson-maryland

Sola Salons Franchisee Grows Salon Freedom Into a Multi-State Powerhouse 

sola-salons-franchisee-grows-salon-freedom-into-a-multi-state-powerhouse

The Ultimate Guide to Selling Franchises: How To Create a Strong Incentive

how-to-build-strong-incentives-to-attract-prospective-franchisees

How Car Sales Taught Buddy's Home Furnishings’ Mitchell Lee the Secrets of Franchise Development

how-car-sales-taught-buddys-home-furnishings-mitchell-lee-the-secrets-of-franchise-development

The Top 20 Handyman Franchises To Invest in for 2025

top-handyman-franchises-to-invest-in

The Top 20 Cleaning Franchises to Invest in for 2025

top-cleaning-franchises-to-invest-in

The Great Franchisees: Karen and Jesse Herfel, The Brass Tap, Arizona

MORE STORIES LIKE THIS