1851

As technology continues to evolve, so too does the way people discover and interact with new businesses. Every day, more consumers are turning to the internet to find local services and products. In fact, according to a recent customer review survey from<a href="https://www.brightlocal.com/research/local-consumer-review-survey/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=the-power-of-local-seo-for-franchise-websites-2724023" target="_blank" rel="nofollow">&nbsp;BrightLocal</a>, in 2022, roughly 98% of consumers used the internet to find information about their local businesses.According to<a href="https://www.linkedin.com/in/paul-warren-seo/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=the-power-of-local-seo-for-franchise-websites-2724023" target="_blank" rel="nofollow">&nbsp;Paul Warren</a>, the vice president of business development at<a href="https://thelocalagency.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=the-power-of-local-seo-for-franchise-websites-2724023" target="_blank" rel="nofollow">&nbsp;The Local Agency</a>, a new integrated search marketing firm that focuses on scaling and growing businesses, this digital shift highlights the power that local SEO can have on transforming businesses into local market leaders.<h2>What Is SEO?</h2><a href="https://1851franchise.com/10-tips-for-making-franchise-seo-work-better-2709123">Search engine optimization</a> (SEO) is a crucial digital marketing strategy that’s designed to enhance a website’s visibility. If done correctly, this improves a website’s relevance and ranking in the eyes of search engines like Google, Bing and Yahoo.<h2>Why SEO Matters</h2>Deploying a robust SEO strategy can help websites rank higher, making them more visible and in turn, attract more traffic. According to Warren, this could lead to more franchises sold.“Local SEO matters because more people are searching for services and businesses near them,” said Warren. “‘Near me’ searches have continued to increase every year. It directly affects how many people are finding your business and turning it into a door swing, a booking or a sale.”But the impact of local SEO goes beyond just visibility. Positive online reviews and user-friendly online experiences are also crucial components of local SEO. Complimentary online reviews can significantly influence a consumer’s decision-making process.&nbsp;&nbsp;Additionally, the emphasis on local SEO aligns with the concept of community engagement. By catering to local needs and preferences, businesses can create a sense of belonging and loyalty among their customers. This hyper-localized focus fosters a deeper connection between businesses and their communities, leading to long-term relationships and repeat business.When it comes to implementing local SEO, Warren recommends that franchisors create individual landing pages for each location in their network, with information such as the name, address and phone number for each franchise, along with city-specific content. Although this may seem tedious, Warren believes this approach not only facilitates easier analytics tracking across the entire organization but also provides valuable data to Google, ultimately boosting rankings and enhancing the franchise’s online visibility. Though, as mentioned, Warren recognizes that this isn’t always the easiest and most accessible solution.“When there are a lot of locations in a franchise, it can be very hard to tailor marketing strategies to each market’s needs,” said Warren. “Every market and every store are going to have unique local issues that a corporate marketing team may not be able to give the time and attention to. Franchisees can also be limited in their ability to do their own local marketing, either due to the constraints of being a small business owner or due to lack of understanding the intricacies of local SEO.”<h2>SEO: An Important Tool</h2>With an overwhelming majority of consumers now relying on the internet to discover local businesses and services, we can’t emphasize enough how important it is to utilize SEO for your business in some form or fashion. By developing an SEO strategy for individual markets, businesses can create a strong online presence that not only resonates with their audience but also drives meaningful engagement, ultimately leading to increased brand recognition, customer loyalty and revenue growth.&nbsp; &nbsp;

The Power of Local SEO for Franchise Websites

1851 Franchise

A properly developed SEO strategy can enhance visibility and credibility for franchises, and result in increased brand recognition, customer trust and overall growth. 

the-power-of-local-seo-for-franchise-websites

HomeTeam Inspection Service

Photo of HomeTeam inspector in red polo and khaki pants, walking by branded vehicle

Real Estate Today: Behind the Drywall: The Truth About Home Inspections

purpose-of-home-inspection

Dog Training Elite

Dog Training Elite Franchise - DTE - National Service Dog Month - 1851 Franchise

Celebrating Service Dogs: Why Proper Training Changes Lives — And How Dog Training Elite Is Leading the Way

dog-training-elite-national-service-dog-month

Senior Care Authority

How This Senior Care Authority Franchisee Turned Love for His Grandparents Into a Lifelong Calling

how-this-senior-care-authority-franchisee-turned-love-for-his-grandparents-into-a-lifelong-calling

Hometown News: Like Father, Like Son — Family-Run Inspection Business Blends Generations of Expertise and a Keen Eye for Detail

father-son-home-inspection-franchise-florida

KLA Schools

KLA Schools of Beachwalk Hosts Admissions Kick-Off Celebration

kla-schools-of-beachwalk-hosts-admissions-kick-off-celebration

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Potbelly to be Acquired by RaceTrac in $566 Million Deal 

racetrac-acquires-potbelly-in-566-million-deal

Health Care Hiring Slowdown Highlights In-Home Care Franchise Opportunities - 1851 Franchise Agg

Health Care Hiring Slowdown Highlights In-Home Care Franchise Opportunities 

health-care-hiring-slowdown-in-home-care-franchise-opportunities

Caribou Coffee Names Scott Kennedy CEO, Eyes Continued Growth

caribou-coffee-names-scott-kennedy-ceo-eyes-continued-growth

McDonald’s Launches New Extra Value Meals as Consumer Demand for Value Continues to Climb

mcdonalds-launches-extra-value-meals

Power Eats: Smoothie King Rolls Out Food Nationwide To Fuel Franchise Growth

smoothie-king-food-menu-power-eats

Technomic Releases Annual Ranking of the Top 15 Fast-Food Chains in the U.S.

technomic-releases-annual-ranking-of-the-top-15-fast-food-chains-in-the-us

AI Is Reshaping Franchising: $100 Billion Valuations and Hyper-Localized Advertising

ai-is-reshaping-franchising-100-billion-valuations-and-hyper-localized-advertising

Hely and Hiral Patel Bring Their Longtime Dream to Life With The Brass Tap

brass-tap-franchise-pasadena-maryland-hely-hiral-patel

1851 Keyword - The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

part-time-franchises-picking-the-right-model

DevHub - Meet the Supplier - 1851 Franchise

DevHub: Scalable Digital Marketing for Franchises and Multi-Location Brands

devhub-meet-the-supplier

Franchisee spotlight graphic with photo of Ricki Oberoi and Layne's Chicken Fingers logo

Multi-Unit Wendy’s Operator Signs 12-Unit Deal With Layne’s Chicken Fingers

ricki-oberoi-laynes-chicken-fingers-growth

Design with school-aged child standing on pencil with text "Education Franchises" and "<$500K"

Top Education Franchises Under $500K To Explore in 2025

top-education-franchises-under-500k

1851 Franchise Deep Dive graphic with Sparkle Squad logo

Sparkle Squad Franchise Costs, Fees, Profit and Data for 2025

franchise-deep-dive-sparkle-squad-franchise-costs-fees-profit-and-data

The Power of Local SEO for Franchise Websites

MORE STORIES LIKE THIS