The Top 10 Franchise Public Relations Agencies

In franchising, public relations (PR) agencies play a vital role in helping franchise brands build awareness, generate leads and drive sales. There are many top-notch franchise PR agencies out there, each with its unique strengths and specialties. Here’s a look at the top 10 franchise PR agencies that can help your brand achieve its goals. 

Mainland*

Mainland, the agency behind 1851 Franchise, has established itself as a trailblazer in the franchise world through its innovative storytelling approach to PR and content marketing. In addition to 1851 Franchise, Mainland produces three other online publications: Estatenvy, Room 1903 and StacheCow. Mainland offers full-service and customizable marketing solutions designed to establish long-term relationships with clients. Services are scalable and cover a wide range, aiming to optimize communication efforts and maximize budgets.

Clients include Paris Baguette*, Pollo Campero* and Melting Pot. 

All Points Public Relations

All Points Public Relations is a comprehensive franchise PR agency covering press, social media, digital, content marketing and lead qualifying. The team specializes in highly effective franchise lead generation, customer engagement and sales-generating campaigns, boosting brand awareness and revenue growth.

Clients include Wetzel’s, Papa Johns and Dairy Queen. 

BizCom Associates

BizCom is a multifaceted company that has supported entrepreneurs, franchise brands and business leaders for over two decades by providing publicity, crisis management, digital marketing, design and publishing services. BizCom aims to go beyond traditional public relations and provide clients with the tools needed to reach and engage their audiences effectively. The company emphasizes authenticity and honesty in building trust and forging genuine connections with partners and consumers.

Clients include Empower Brands, iSports and Lumin Fitness. 

Champion

Champion uses a combination of targeted public relations and digital advertising to build brand awareness for its clients, as well as identify qualified franchisee candidates and guide them through the sales funnel. Champion centers its digital marketing campaigns on paid placement of content through social media platforms and programmatic media to drive quality lead conversions. The company also secures speaking opportunities for clients' executives and franchisees at industry conferences, nominates clients for industry awards, drafts bylined articles and pitches national TV for interviews to establish brand leaders as subject-matter experts.

Clients include Raising Cane’s, Friendly’s Restaurants and Tim Hortons. 

Konnect Agency

Konnect Agency is a leading PR, marketing and digital agency known for its dedicated support of brands in franchise spaces. Konnect Agency’s team includes creative thinkers, media relations specialists and digital strategists who are trusted partners to known and emerging brands. The company is skilled at helping its clients tell stories to strengthen their consumer connections.

Clients include Dave & Buster’s, Sky Zone Trampoline Park and Mrs. Fields. 

Powerhouse+Co.

Powerhouse+Co. is an award-winning PR agency specializing in influencer programs and social media services for consumer brands. The agency is highly experienced in the ever-changing communications landscape and adept at supporting franchise organizations. Its services include showcasing entrepreneurial opportunities and generating awareness for franchisees. Powerhouse+Co. is renowned for its successful brand storytelling and for the unique awareness opportunities it creates for clients.

Clients include Arby’s, Blaze Pizza and Del Taco. 

Powers Brand Communications

Powers Brand Communications was founded by Vince Powers who, with over 20 years of experience representing various clients, aimed to provide a better PR agency experience by combining big-agency expertise with a leaner and more agile approach. The Agency 2.0 model is designed to provide clients with seasoned professionals who can offer a higher level of contact and strategic guidance. Powers Brand Communications leverages a network of professional writers and designers to build customized teams for each client.

Clients include Duck’s Donuts, The Giant Company and Smashburger. 

Ripley PR

Ripley PR offers strategic communications services that include media relations, crisis management and content/social media strategies. Its clientele consists of franchise and skilled trades businesses. Ripley PR aims to create positive brand awareness and recognition by developing tailored public relations strategies for each client. Comprised of former journalists, editors, producers, advertising and nonprofit leaders, the Ripley team strives to deliver world-class service. The firm is recognized as one of the top PR agencies in the United States.

Clients include PostNet and High 5 Plumbing, Heating & Cooling. 

SPM Communications

SPM Communications provides media relations, social media management, influencer marketing and crisis management services to clients ranging from startups to well-known brands. For almost 25 years, SPM has helped food, restaurant, retail, lifestyle and franchise brands build and maintain their reputations through proactive and innovative approaches focused on driving positive results. The company’s expertise includes working with franchise systems and employing various strategies to attract quality franchisees, as well as developing communication protocols that foster positive relationships between franchisees and franchisors.

Clients include Camp Bow Wow, Pei Wei and BonChon.

Tilson PR

Tilson PR offers public relations services to brands, leveraging traditional and social media to enhance their bottom line. With team members based in various locations, Tilson PR draws upon extensive experience and daily conversations with media professionals to craft effective strategies and messaging for the brands it represents. The company has achieved recognition among the top PR firms in the U.S., receiving the Palm Award for Media Relations Excellence and the Bell Ringer Award.

Clients include Bonefish Grill, Carrabba’s Italian Grill and Krispy Kreme. 

These top 10 franchise public relations agencies offer a wide range of services to help franchise brands achieve their goals. These agencies have a proven track record of success and can provide the expertise and resources needed to build brand awareness while generating leads and driving sales.

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