The Top Five Instagram Analytics Tools for Marketers to Employ

Here are our top choices for helping your brand get the most out of Instagram.

SPONSOREDUpdated 2:14PM • 06/30/16

In the ever-increasing digital age, marketers in the franchise space are bombarded with new marketing channels to explore and thousands of new products to help you manage, analyze and optimize your brand’s impact. Luckily, you read 1851 Franchise! Below is a list of our top choices for helping you get the most out of your Instagram use for your brand.

Iconosquare

Iconosquare, previously Statigram, truly conforms to one of their tags, “Instagram made more comfortable.” With a clean display, Iconosquare offers all the normal Instagram actions, but it also lets you back up your posts, share to seven other social networks and easily repost photos from your followers. Their analytics tool is ideal as well, particularly for monitoring hashtag performance and monitoring competitors.

SimplyMeasured

The best part about SimplyMeasured is that the analytics are free for users with up to 25,000 followers. It’s very easy to use and offers great feedback on your posts and campaigns. Their “Free Tools” section is definitely worth a look for any marketer in the franchise space. This is an ideal tool for emerging brands as it is extremely cost effective.

Sprout Social

Sprout Social is a powerful tool that will not only let you dissect your brand’s Instagram impact, they have by far the cleanest and most in-depth reporting that covers the gamut of social media outlets. Being a premium source for analytics, Sprout Social isn’t cheap and they cater their customer service experience towards larger organizations and agencies.

SocialRank

SocialRank is perfect for brands that are looking to get a little more insight into those who love them most. It’s the ideal tool for figuring out what you’re doing that is working with those that are most engaged with you. This is determined by frequency of engagement. Finding out what makes your top fans tic will certainly help guide not only your marketing strategy, but it could impact the direction of your brand.

Facebook Power Editor

Finally, Facebook Power Editor. Since being purchased by Facebook, Instagram has stepped up their advertising game. Power Editor is the driving force for successful advertising on Instagram and Instagram ads can now be linked to your Facebook campaigns for free. Take advantage of this while you can, monitor your success and let us know which tools are working best for you and your brand.