Facebook acknowledges that protecting the authenticity of the social media platform is an ongoing challenge, one that requires vigilance and commitment.

Facebook is increasing its effort to crack down on spam and improve security.

The company announced Friday it put an end to a spam operation that generated thousands of fake Likes on publisher’s pages. The fake Likes originated from a campaign to create accounts that would like popular pages. Facebook removed the fake accounts and Likes. 

Facebook released a statement earlier in the week that they were cracking down on fake accounts and the activity they produce off the social media platform. 

“Protecting authenticity is an ongoing challenge – one that requires vigilance and commitment. Staying ahead of those who try to misuse our service is a constant effort led by our security and integrity teams, and we know this work will never be done,” the statement read.

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