1851

Since <a href="https://www.thecounterfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=keeping-things-fresh-how-the-counters-director-of-marketing-rachel-cohn-centers-innovation-and-creativity-2708962" target="_blank" rel="nofollow" target="_blank">The Counter&reg; entered the MTY/Kahala BrandsTM family in December 2017</a>, Director of Marketing Rachel Cohn has led the charge in making sure the brand&rsquo;s creative marketing efforts align with The Counter&rsquo;s fresh, innovative menu offerings. The gourmet burger brand modernizes the American classic by way of over one million burger combinations and an extensive menu that caters to myriad diets.

&ldquo;<a href="https://1851franchise.com/thecounter/the-counter-continues-to-innovate-after-r-d-brainstorm-2707804#mostRecent" target="_blank">The Counter is a fun, inventive and creative brand to work on</a>,&rdquo; Cohn said.

She explained just what makes the brand so unique: &ldquo;The Counter has so many ingredient options that can fit into anyone&rsquo;s dietary needs. The brand has an entire menu dedicated to gluten-free products served in the restaurant.&nbsp; The brand also created a vegan menu, which is especially unique, since The Counter is a gourmet burger restaurant concept. Guests also have the option to choose their protein and select if they would like it served on a variety of bun options or on fresh greens.&rdquo;

Does this mean that<a href="https://1851franchise.com/thecounter" target="_blank"> The Counter </a>has tasty options for guests of every preference and diet? Precisely, Cohn explained.

&ldquo;If a guest is paleo, gluten-free, vegan, low-carb, keto, etc., The Counter has their dietary restrictions covered.&rdquo;

Cohn said that The Counter was a natural fit in the context of the MTY/Kahala Brands family.

&ldquo;I&rsquo;ve had the opportunity to work at Kahala Brands for more than five years.&nbsp; I&rsquo;ve worked on multiple brands under the management of Kahala Brands and it&rsquo;s exciting to learn about new concepts, how they work and the passion they have toward their product offerings,&rdquo; Cohn explained.

That mix of passion and innovation has extended to Cohn&rsquo;s approach to marketing, leading her to adopt technology-driven initiatives to expand the brand&rsquo;s reach.

&ldquo;[The Counter] has worked hard to reach new customers and current customers via various digital avenues.&nbsp; This includes geo-targeting, display and search displays and hyperlocal marketing,&rdquo; Cohn said.

This includes 2019 marketing initiatives that extend into new territories as compared to those of previous campaigns.

&ldquo;The Counter has new and thrilling initiatives scheduled for 2019 such as a commercial, which will be a first for the brand,&rdquo; Cohn shared. &ldquo;The commercial will be a great new asset that is exciting since it will visually showcase the high-quality products along with the endless possibilities of how guests can create their own burger,&rdquo; Cohn explained.

Cohn&rsquo;s marketing efforts further reflect the brand&rsquo;s emphasis on customization by embracing the difference in regional tastes.

&ldquo;The Counter&rsquo;s fans do have different pallets depending on their region,&rdquo; Cohn said. &ldquo;The brand is currently testing new Happy Hour options and the healthier vegetable offerings are more popular on the West Coast verses the East Coast who crave more savory options. Depending on the region, the brand still reaches guests via digital avenues.&rdquo;

No matter regional variation in taste, however, there is still one thing that unites all fans of The Counter: sizzling, made-to-order burgers topped with the freshest ingredients.

&ldquo;Even though guests have different pallets, a gorgeous image of a burger with fresh toppings and a craveable sauce still gets guests in the door, no matter where they are geographically located,&rdquo; Cohn said.

And while marketing professionals sometimes face the risk of creative stagnation, no such danger is on the horizon for Cohn.

&ldquo;The brand is very inventive, creative and on the cutting edge.&nbsp; It&rsquo;s an inspiration to be a part of the creative process that occurs between the franchisees, R&amp;D chefs and brand team,&rdquo; said Cohn. &ldquo;I&rsquo;m constantly learning about new products, alcohol promotions, ingredients and the perfect balance that comes together when a burger build is approved and rolled-out to market.&nbsp; The Counter has an exciting year ahead and I&rsquo;m extremely happy to be part of this growing (and delicious) brand.&rdquo;

&nbsp;

&copy;2019 CB Franchise Systems, LLC.&nbsp; All rights reserved.&nbsp; All other trademarks referenced are property of their respective owners. The information provided herein is for informational purposes only and is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise; nor is it directed to the residents of any particular jurisdiction within the U.S. or elsewhere.&nbsp; The following states currently regulate the offer and sale of franchises: CA, HI, IL, IN, MD, MI, MN, NY, ND, RI, SD, VA, WA, and WI.&nbsp; If you are a resident of one of these states, or of a jurisdiction that has similar requirements, we will not offer you a franchise until we have completed the applicable registration or obtained the exemption from registration, and completed the applicable disclosure requirements.&nbsp; Regardless of what state you reside in, an offering can only be made by a franchise disclosure document.

Keeping Things Fresh: How The Counter’s Director of Marketing Rachel Cohn Centers Innovation and Creativity

1851 Franchise

Digital campaigns and a new commercial in 2019 are among her initiatives for the gourmet burger brand.

This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

keeping-things-fresh-how-the-counters-director-of-marketing-rachel-cohn-centers-innovation-and-creativity

Lawn Doctor

Happinest-Lawn-Doctor-Franchisee-Ralph-Valle-Profile-Jacksonville-FL-June-2025

From Near-Quit to 7 Figures: Success With Lawn Doctor in Jacksonville, Florida

lawn-doctor-franchise-success-jacksonville

Atomic Wings

Atomic Wings Debuts in Metro East With Fairview Heights Grand Opening

atomic-wings-debuts-in-metro-east-with-fairview-heights-grand-opening

Pet Wants

Pet Wants Shares Expert Tips on Cleaning Pet Gear Safely in the Dishwasher

pet-wants-shares-expert-tips-on-cleaning-pet-gear-safely-in-the-dishwasher

Griswold

Griswold in Andover, Minnesota, Connects Students and Seniors Through Pen Pal Program

griswold-in-andover-minnesota-connects-students-and-seniors-through-pen-pal-program

HomeTeam Inspection Service

Photo of HomeTeam Inspection Service franchisee Max Moarefdoust

Corporate Employee Turned Owner Illustrates the Power of the HomeTeam Model

max-moarefdoust-hometeam-success

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Chick-fil-A Tops Customer Satisfaction Rankings for 11th Year as Challenger Brands Gain Ground

chick-fil-a-tops-customer-satisfaction-rankings-for-11th-year-as-challenger-brands-gain-ground

Technomic Releases Annual Ranking of the Top 15 Fast-Food Chains in the U.S.

technomic-releases-annual-ranking-of-the-top-15-fast-food-chains-in-the-us

Rising Jobless Claims Could Signal Challenges — and Opportunities — for Franchising

rising-jobless-claims-affect-franchising

Hardee’s Lawsuit Highlights the Risk of Going Off-Model in Franchising

hardees-franchise-lawsuit-paradigm-investment-group

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores - Agg - 1851 Franchise

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores

hooters-franchise-model-company-owned-closures

Busy Bee Jumpers Franchise Costs, Fees, Profit and Data for 2025

busy-bee-jumpers-franchise-costs-fees-2025

How-petbar-Makes-Pets-and-Their-Owners-Happy-as-Part-of-the-Family-in-a-Clean-and-Fun-Environment

How petbar Makes Pets and Their Owners Happy as Part of the Family in a Clean and Fun Environment

petbar-franchise-opportunity-boutique-pet-grooming

petbar Franchisees Win the $6.89B Global Market With Complete Transparency, Self-Service and Membership Models, Creating the Happiest Place for Dogs

petbar-franchise-opportunity

911 Restoration Franchise Costs, Fees, Profit and Data for 2025

911-restoration-franchise-deep-dive

The Ultimate Guide to Selling Franchises: How To Create a Strong Incentive

how-to-build-strong-incentives-to-attract-prospective-franchisees

How Vishal Juneja Turned a Family Tradition Into a Paris Baguette Franchise

How Vishal Juneja Turned a Family Tradition Into a Paris Baguette Franchise Built on Heart and Community

Keeping Things Fresh: How The Counter’s Director of Marketing Rachel Cohn Centers Innovation and Creativity

MORE STORIES LIKE THIS