According to a recent story by eMarketer, they expect 2016 to be the last year of double-digit growth for Facebook’s user base, as the population on the world’s largest social network reaches 1.43 billion users by the end of the year.
If you looked at it from strictly an earnings claim point of view, that makes Facebook one of the largest countries in the world – and it’s only getting bigger. eMarketer projects a monthly user base 1.87 billion by 2020, which is the end of their forecast period.
In 2016 alone, 162.9 million Americans will log on to Facebook once a month and the social media giant will capture $10.29 billion in display ad revenue this year, which roughly translates to a 31.2 percent share of total display ad spending in the U.S.
eMarketer also suggests that in 2016, mobile will account for 80.2 percent of Facebook’s U.S. ad revenue and that Instagram and mobile video will be big drivers of this growth.
So what does it all mean for franchising? It means that Facebook keeps getting stronger every quarter and as its share of digital advertising grows, so should your franchise brand’s presence on the platform. Everything from consumer marketing to franchise development should be emphasized on Facebook – both paid and organic. It’s where your guests, your existing franchisees and your prospective candidates explore, learn and create online – and you need to be there alongside them.
To read the original story, click here.