1851

<a href="https://www.thresholdbrands.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=threshold-brands-franchise-discovery-process-emphasizes-the-right-fit-not-just-selling-2720110" target="_blank" rel="nofollow">Threshold Brands</a>, the multi-brand home services franchisor with over 500 units nationwide, has built a strong network of franchisees building a future they love through business ownership. Though there are plenty of reasons for this that have been sprinkled throughout the&nbsp;<a href="https://1851franchise.com/thresholdbrands">Threshold Brands</a> process and larger business model, a strong foundation plays a vital role in the symbiosis of the network.“We’ve been incredibly intentional in designing the&nbsp;<a href="https://www.thresholdbrands.com/start-a-business?utm_source=1851franchise.com&utm_medium=article&utm_campaign=threshold-brands-franchise-discovery-process-emphasizes-the-right-fit-not-just-selling-2720110" target="_blank" rel="nofollow">franchise discovery process</a> for Threshold Brands franchises,” explained&nbsp;<a href="https://www.linkedin.com/in/rscottsutton/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=threshold-brands-franchise-discovery-process-emphasizes-the-right-fit-not-just-selling-2720110" target="_blank" rel="nofollow">R. Scott Sutton</a>, chief growth officer. “We understand that people go into business for various reasons, and we want to facilitate the best matches. It is important that each brand is matched with the most qualified franchisees, but we also want to make sure that a franchisee has the information they need to choose the investment opportunity that best aligns with their lifestyle and long-term goals.”Naturally, the very first step of the franchise discovery process is finding the right fit. Threshold Brands’ franchise development managers walk candidates through the process, but they must learn about the prospective franchisee first. Because each concept has its own unique perks and quirks, franchise development managers make a note of candidates’ priorities and motives for buying before suggesting potential best fits.Then come territory discussions and the Franchise Disclosure Document (FDD). Once the candidate has chosen the business model that meshes well with their lifestyle and goals, they begin to review available territory options. The franchise development managers walk candidates through which territories or markets are available within a target area.&nbsp;Shortly after this discussion, prospects receive a copy of the FDD. This document contains all of the information a prospective franchisee will need to know to be fully informed about the operations, financials and other facts of the franchise. Having all of this compiled into a single document helps prospects fully understand how the franchise works and exactly what they will be committing to.Once technicalities are taken care of, candidates have the opportunity to contact existing franchise owners through the validation process. This is one of the most important parts of the process because it allows prospective franchisees to get more detailed information from experienced owners about starting and opening a business to make a more informed decision.&nbsp;Looking at available territories and disclosure documents is important, but the transparent conversations between franchisees and prospects are also incredibly valuable. Some things can’t be accounted for in an FDD, and this step creates space for candidates to discover the more specific aspects of business ownership.Only after all of these steps have been completed will a prospective franchisee attend Decision Day.“What many franchisors refer to as Discovery Day is what we call Decision Day. It sounds slightly different, but our approach is also different,” Sutton explained. “We work very hard with our prospects to ensure they have the data and access to internal resources and existing franchisees to investigate and understand the brand at a very deep level. When they come to Decision Day, we know they’ve already spent a lot of time researching, learning and understanding, and it’s now time to finalize things.”While the last step of the franchise discovery process has a bit more of a definitive name, prospective franchisees are not forced to make a decision before they leave Decision Day. However, Threshold Brands’ construction of this day is done strategically, reminding prospective franchisees that they have been empowered with all the information they need and can be confident in their decision.ABOUT THRESHOLD BRANDSThreshold Brands is a holding company of a growing number of franchised service brands: USA Insulation®, MaidPro®, Sir Grout®, Patio Patrol, Men In Kilts®, Pestmaster®, Plumbing Paramedics®, Heating + Air Paramedics® and Granite Garage Floors. More information about Threshold Brands and its franchising opportunities are available at&nbsp;<a href="http://www.thresholdbrands.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=threshold-brands-franchise-discovery-process-emphasizes-the-right-fit-not-just-selling-2720110" target="_blank" rel="nofollow">http://www.thresholdbrands.com</a>.&nbsp;

Threshold Brands’ Franchise Discovery Process Emphasizes the Right Fit, Not Just Selling

1851 Franchise

Making a big decision while under pressure is difficult. That’s why Threshold Brands has built a franchise discovery process that empowers prospective franchisees to make the right decision for them.

This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

threshold-brands-franchise-discovery-process-emphasizes-the-right-fit-not-just-selling

Sola Salons

Sola Salons Targets Chicago for Strategic Franchise Growth

sola-salons-targets-chicago-for-strategic-franchise-growth

Melting Pot

Photo of Melting Pot white chocolate fondue

How Melting Pot Franchisees Drive Year-Round Success Through Strategic Promotions and Local Marketing

melting-pot-franchise-year-round-success

Crust Pizza Co.

Crust Pizza Co. - Technology Piece - CTO Nick Fontenot - May 2025 - 1851 Franchise

Crust Pizza Co. Builds the Future of Franchising With Tech-First Strategy

crust-pizza-co-technology-nick-fontenot-cto

Paris Baguette

Paris Baguette’s Recipe for Expansion: Leadership, Community and A Vision for 1,000 Cafés by 2030

paris-baguettes-recipe-for-expansion-leadership-community-and-a-vision-for-1000-cafes-by-2030

Seniors Helping Seniors®

Franchisee Spotlight with Billy and Anita Clark and Seniors Helping Seniors

Heart and Purpose: Couple Launch Seniors Helping Seniors® Franchise in Northern Arizona

heart-and-purpose-couple-launch-seniors-helping-seniors-franchise-in-northern-arizona

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

DoorDash Expansion Could Reshape Delivery and Operations for Franchise Brands - 1851 Franchise

DoorDash Expansion Could Reshape Delivery and Operations for Franchise Brands

doordash-acquistions-deliveroo-sevenrooms

Crumbl Franchise Investment - TSG Consumer Partners -  1851 Franchise

TSG Consumer Partners Takes Minority Stake in Crumbl, Signaling Franchise Growth Potential

crumbl-franchise-investment-tsg-consumer

Yum Brands Reports Strong Q1 Results with Big Boost from Taco Bell

yum-brands-reports-strong-q1-results-with-big-boost-from-taco-bell

QSR: McDonald’s Gains Momentum With Chicken Innovation, Value Deals and Franchisee Support

mcdonalds-franchise-recovery-chicken-strategy-value-deals-2025

The Future of Franchising: Trends and Predictions for 2025 and Beyond

the-future-of-franchising-trends-and-predictions-for-2025-and-beyond

District Taco Franchise Costs, Fees, Profit and Data for 2025

franchise-deep-dive-district-tacos-franchise-costs-fees-profit-and-data

HTeaO Franchise Costs, Fees, Profit and Data for 2025

franchise-deep-dive-hteaos-franchise-costs-fees-profit-and-data

DonutNV Franchise Costs, Fees, Profit and Data for 2025

franchise-deep-dive-donutnv-franchise-costs-fees-profit-and-data

Photo of Happinest Brands vans and teams standing together

Happinest Brands Closes Strong Q1 With Strategic Growth, System-Wide Enhancements

happinest-brands-q1-2025-growth

Franchisee spotlight image with Randy and Sandy Craft, Children's Lighthouse logo on blue background

The Crafts’ Successful Journey from New Parents to Children’s Lighthouse Franchisees

the-crafts-successful-journey-from-new-parents-to-childrens-lighthouse-franchisees

Layoffs Surge to Pandemic-Era Highs, Opening Doors for Franchise Growth

layoffs-surge-to-pandemic-era-highs-opening-doors-for-franchise-growth

Franchisee spotlight image with photo of Robert Trujillo and UWRG logo on blue background

How Robert Trujillo Expanded His Construction Business With UWRG

how-robert-trujillo-expanded-his-construction-business-with-uwrg

The Ultimate Guide to Selling Franchises: Building Your Brand’s Growth Machine

ultimate-guide-to-selling-franchises

Threshold Brands’ Franchise Discovery Process Emphasizes the Right Fit, Not Just Selling

MORE STORIES LIKE THIS