1851

<a href="https://www.thresholdbrands.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=threshold-brands-usa-insulation-franchise-agreement-signed-in-detroit-2720427" target="_blank" rel="nofollow">Threshold Brands</a>, the multi-brand franchisor behind fast-growing home service brands&nbsp;<a href="https://www.maidprofranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=threshold-brands-usa-insulation-franchise-agreement-signed-in-detroit-2720427" target="_blank" rel="nofollow">MaidPro</a>,&nbsp;<a href="https://meninkiltsfranchising.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=threshold-brands-usa-insulation-franchise-agreement-signed-in-detroit-2720427" target="_blank" rel="nofollow">Men in Kilts</a>,&nbsp;<a href="https://franchise.patiopatrol.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=threshold-brands-usa-insulation-franchise-agreement-signed-in-detroit-2720427" target="_blank" rel="nofollow">Patio Patrol</a>,&nbsp;<a href="https://pestmasterfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=threshold-brands-usa-insulation-franchise-agreement-signed-in-detroit-2720427" target="_blank" rel="nofollow">Pestmaster</a>,&nbsp;<a href="https://www.usainsulationfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=threshold-brands-usa-insulation-franchise-agreement-signed-in-detroit-2720427" target="_blank" rel="nofollow">USA Insulation</a>,&nbsp;<a href="https://www.theplumbingparamedicsfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=threshold-brands-usa-insulation-franchise-agreement-signed-in-detroit-2720427" target="_blank" rel="nofollow">Plumbing Paramedics</a>,&nbsp;<a href="https://www.heatingairparamedicsfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=threshold-brands-usa-insulation-franchise-agreement-signed-in-detroit-2720427" target="_blank" rel="nofollow">Heating + Air Paramedics</a>,&nbsp;<a href="https://franchise.sirgrout.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=threshold-brands-usa-insulation-franchise-agreement-signed-in-detroit-2720427" target="_blank" rel="nofollow">&nbsp;Sir Grout</a>, and&nbsp;<a href="https://granitegaragefloors.com/franchise?utm_source=1851franchise.com&utm_medium=article&utm_campaign=threshold-brands-usa-insulation-franchise-agreement-signed-in-detroit-2720427" target="_blank" rel="nofollow">Granite Garage Floors</a>, is establishing itself as a massive player in the burgeoning home services market. The 500-plus-unit multi-brand franchisor has executed an agreement to bring USA Insulation to Detroit, further establishing itself as a massive player in the burgeoning home services market.“We are looking forward to expanding our portfolio in Detroit,” said&nbsp;<a href="https://www.linkedin.com/in/rscottsutton/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=threshold-brands-usa-insulation-franchise-agreement-signed-in-detroit-2720427" target="_blank" rel="nofollow">R. Scott Sutton</a>, Chief Growth Officer. “This deal is an important part of our development strategy throughout Michigan.”The pandemic has had everyone spending more time at home, paying attention to things they’ve let slide around the house for too long. Customers want home services now more than ever, and they’re turning to trusted local businesses like those in the&nbsp;<a href="https://www.thresholdbrands.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=threshold-brands-usa-insulation-franchise-agreement-signed-in-detroit-2720427" target="_blank" rel="nofollow">Threshold Brands</a> family to get the job done. Thus, the home services market is&nbsp;<a href="https://www.prnewswire.com/news-releases/online-on-demand-home-services-market-to-grow-by--4-730-billion-during-2021-2025--insights-on-covid-19-impact-analysis-key-drivers-trends-and-products-offered-by-major-vendors--technavio-301249928.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=threshold-brands-usa-insulation-franchise-agreement-signed-in-detroit-2720427" target="_blank" rel="nofollow">expected to grow</a> by $4.7 billion worldwide between 2021 and 2025.“The Home services sector remains extremely attractive, offering vital services that customers value, especially now,” Sutton said. “The COVID-19 pandemic accelerated the need for Americans to improve and care for their most sacred spaces, whether it be their home, yard or property where each lives, laughs, loves and connects on a daily basis. We’re ensuring our consumers get everything from cleaning and landscaping to repair services completed promptly and correctly every time so that each can choose to spend their most valuable resource - time - the ways they see fit.”&nbsp;Not only is&nbsp;<a href="https://1851franchise.com/thresholdbrands">Threshold Brands</a> becoming a market leader, but it is doing so in a way that sets it apart from other multi-brand franchisors. The franchisor is led by a rockstar team of experts that offer immeasurable support to their franchisees who have the opportunity to work across several accomplished home services brands.“Threshold Brands is dedicated to becoming a franchisor unlike any other,” Sutton said. “With an amazing team of franchisees, employees and brand leaders, we’re well on our way to redefining the value our services provide to our consumers.”&nbsp;<h4>Unwavering Support</h4>Threshold Brands has developed an unrivaled level of franchisee support which has allowed its franchise brands to grow in record time and positioned each one as a leader in its segment.According to Sutton, the franchisor assists each of its franchisees with initial and ongoing training, marketing support and business coaching and stays with owners well after launch to ensure their continued success.&nbsp;As a franchisee, you will have a dedicated business coach by your side, helping you navigate business decisions and get to a positive ROI as soon as possible. Threshold Brands also has dedicated teams for marketing and operations functions that help franchisees make key decisions and operate the day-to-day aspects of the business.“Bringing quality employees into the organization and investing in their training and development allows franchise owners to service clients in a much more impactful way,” Sutton said.&nbsp;<h4>Expansion Opportunities</h4>Through its cross-brand opportunity, Threshold Brands is taking aim at a greater share of the home services market. Franchisees who own one Threshold brand are encouraged to expand to others, diversifying their portfolio with established and emerging home service brands.The company provides owners with the opportunity to expand their portfolio in a market that they are already dominating, leveraging existing contacts and providing clients with an entirely new, and often complementary, service.&nbsp;“Our franchisees are able to reinvest and scale their portfolios through Threshold Brands’ different offerings and business opportunities,'' said Kappler. “Many of our owners come to us to talk about starting up a second brand after getting one up and operating.”<h4>Drive to Dominate the Home Services Category</h4>Franchising with Threshold Brands means being a part of a company that continues to dominate the home services category.&nbsp;After seeing a major boom during the COVID-19 pandemic, the home services industry is already valued at&nbsp;<a href="https://www.angi.com/research/home-services-is-a-500-billion-dollar-industry/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=threshold-brands-usa-insulation-franchise-agreement-signed-in-detroit-2720427" target="_blank" rel="nofollow">$500 billion</a> and is&nbsp;<a href="https://www.businesswire.com/news/home/20200529005490/en/Online-On-demand-Home-Services-2020-2024-Increase-in-the-Number-of-Startups-to-Boost-Growth-Technavio?utm_source=1851franchise.com&utm_medium=article&utm_campaign=threshold-brands-usa-insulation-franchise-agreement-signed-in-detroit-2720427" target="_blank" rel="nofollow">expected to see</a> 53 percent growth between 2020 and 2024.In 2021, Threshold Brands added four new brands to its portfolio — insulation franchise USA Insulation, Sir Grout, the hard surface restoration franchise, as well as sister brands Plumbing Paramedics and Heating + Air Paramedics.&nbsp;This June, the franchisor announced&nbsp;<a href="https://1851franchise.com/thresholdbrands/threshold-brands-announces-acquisition-of-granite-garage-floors-2718893#most-recent-stories">its acquisition</a> of Granite Garage Floors, a franchise company that provides garage floor coatings for residential and commercial customers. The addition expands Threshold Brands’ reach in the sector, as well as its allure to both customers and franchise owners.&nbsp;For more information on franchising with Threshold Brands, visit&nbsp;<a href="https://www.thresholdbrands.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=threshold-brands-usa-insulation-franchise-agreement-signed-in-detroit-2720427" target="_blank" rel="nofollow">https://www.thresholdbrands.com/</a>.

Threshold Brands: USA Insulation Franchise Agreement Signed in Detroit 

1851 Franchise

As the home services industry continues to boom, Threshold Brands expands its footprint in Michigan.

This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

threshold-brands-usa-insulation-franchise-agreement-signed-in-detroit

Wild Bill's Craft Beverage Company

Wild Bill's Franchise - Courtney Brown - A Day in the Life - 1851 Franchise

A Day in the Life of Wild Bill’s Franchisee Courtney Brown

wild-bills-franchise-courtney-brown-tampa

Jollibee

Design with Jollibee mascot against red circle, all against background of Jollibee chicken & fries

Why Jollibee Is the Next Great Chicken Franchise Opportunity

chicken-franchise-opportunity

Filta Environmental Kitchen Solutions

Making Kitchens Cleaner — and Greener: Bart O’Connor’s Filta Franchise Journey

filta-franchise-bart-oconnor-clean-green-kitchens

Fresh Coat

Photo of Fresh Coat owner standing by branded vehicle

What Every Franchisee Should Know About Expanding Into the Commercial Industry With Fresh Coat Painters

commercial-painting-support

Paris Baguette

Photo of Paris Baguette spread of sandwiches, chips, salad and beverage

Paris Baguette Expands With Over 225 New Cafés Awarded, Almost 60 New Openings at Q3 Close

q3-growth-records

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Crunch Fitness Franchise - Sixth Street Minority Stake - CR Fitness - 1851 Franchise

Sixth Street Takes Minority Stake in CR Fitness, the Largest Crunch Fitness Franchisee

cr-fitness-crunch-fitness-sixth-street-investment

houses, Why Top Franchises of 2025 Outperform Independent Businesses

Why the Top Franchises of 2025 Outperform Independent Businesses

how-franchises-outperform-independent-business-2025-tech-data

Photo of Happinest Brands teams standing together in front of branded vehicles

Happinest Brands Continues Strong 2025 Trajectory With Major Q3 Growth and Strategic Wins

happinest-brands-q3-franchise-growth

Franchise Owners Step Up To Support Communities During Government Shutdown - 1851 Franchise

Franchise Owners Step Up To Support Communities During Government Shutdown

franchise-community-support-shutdown

Slim Chickens Opens R&D Center at World Headquarters To Drive Menu Innovation

slim-chickens-rd-center-fayetteville

image of franchise deep dive from 1851 franchise on doody calls franchise authority brands

DoodyCalls Franchise Costs, Fees, Profit and Data for 2025

doodycalls-franchise-deep-dive

Woof Gang Bakery & Grooming Franchise Costs, Fees, Profit and Data for 2025

woof-gang-bakery-grooming-franchise-costs-fees-profit-and-data

The Decision To Franchise: A Founder’s Playbook From Bee Organized’s Kristen Christian

the-decision-to-franchise-a-founders-playbook-from-bee-organizeds-kristen-christian

Why Franchise Due Diligence Is Like Marriage: An Interview with Joe Manuszak of UNITS Moving and Portable Storage

joe-manuszak-franchise-due-diligence-units-portable-storage

image of jerome hanway from right at home Las Cruces, New Mexico 1851 franchise franchisee spotlight

Threshold Brands: USA Insulation Franchise Agreement Signed in Detroit

MORE STORIES LIKE THIS