5 Reasons Why Now Is the Time to Invest in Granite Garage Floors

With homeowners spending more time in and devoting more effort to their spaces, Granite Garage Floors, the emerging epoxy garage floor coating franchise, is positioned for strong growth in the near future. Kayla Cina, brand leader for Granite Garage Floors, joined 1851 Franchise for a chat about the future of the brand and some of the top reasons to invest. The market is exploding, and it’s a prime time for entrepreneurs to get involved with the support of a proven business model and leadership team.

“This is a growing industry, and we’re seeing that trend in many of our markets,” said Cina. “But there are also some markets with no competitors, which can also be really nice because it allows franchise owners to get in there — with a big name behind them — before the market becomes saturated.”

The strength of the market is a primary driver for Granite Garage Floors. 

The Market Is Hot, but Granite Garage Floors Franchise Owners Continue to Differentiate Themselves

Cina noted that the epoxy coating industry has seen notable growth recently, indicating that there is still demand that needs to be met. However, franchise owners with Granite Garage Floors should see this as a positive sign.

“In growing markets and new ones, there are epoxy floor coating businesses opening up, but many of them do not have the staying power that Granite Garage Floors offers its franchise owners,” said Cina. “Having that franchise name and the Threshold Brands parent company behind you helps with brand awareness and allows you to take advantage of a larger market share.”

The epoxy floor coating market was valued at over $2 billion in 2022 and is projected to continue growing at a compound annual growth rate of 5.5% through 2030. Much of this strength can be attributed to growing awareness surrounding the industry and its benefits. Granite Garage Floors provides coatings that, once dry, look like true granite, making the final product something that not everyone can achieve.

“Our service is something that the consumer cannot do themselves,” said Cina. “There’s a big misconception that epoxy coatings are something that you can get a kit for at your local hardware store, and those do exist, but the final product is nowhere near as strong and aesthetically pleasing as the industrial-grade coatings we do.”

As the market grows, increasing awareness of the service and its benefits are driving homeowners to invest, and this trend will only continue.

As the Garage Becomes an Extension of the Home, Demand and Awareness Among Individual Customers Increase

“Garages used to be just jam-packed with things, and they were just a place where the car sat,” explained Cina. “Since COVID, we’re finding that a lot of our clients are turning their garages into more livable spaces. Rather than being just a storage spot or a pathway to get into the home, garages are now home gyms, kids’ playrooms and spaces for football watch parties.”

With this reorganization happening among homeowners, Cina said the brand has a major opportunity to be a key part of these transformations. An epoxy floor coating is a relatively quick and easy way for a homeowner to refresh the garage space and turn it into something more welcoming, and it offers longer-term benefits, too.

“We see customers approaching us for help in their garage makeovers because they recognize the value we bring to the space,” added Cina. “The area looks nicer, the floor can be cleaned more easily and the coating promotes longevity. There’s nothing difficult about keeping the epoxy-coated floors clean, so we are often one of the first ‘stops’ a customer will make when planning a garage upgrade.”

High Demand Is Backed by Expert Knowledge and Support

In a growing market, Granite Garage Floors is able to differentiate itself further thanks to its 13 years of industry experience.

“We’ve been around for 13 years, so we’ve really perfected our application process,” said Cina. “We have a lifetime satisfaction warranty that we stand behind because we have done so much research and development around these products and the application process, and that makes customers more confident in choosing us.”

Franchise owners with Granite Garage Floors can provide the peace of mind homeowners are looking for when they choose a team to complete a service on the home, and this allows the owners to capture more business and complete each service confidently. 

With a robust internal team, like a trainer from the home office who has been in the industry for nearly 30 years, Granite Garage Floors has the knowledge of all of the changes that have happened as the industry has evolved, and the leadership team is able to provide timely information and support to local owners.

“Our team members have seen all of the changes along the way, developed great relationships with different product vendors and have even been involved in the research and development of the products,” said Cina. “Having expertise like that lends itself to making sure that we’re always at the forefront of the epoxy coating industry.”

Franchising with Granite Garage Floors and Threshold Brands Provides a Network of Support and Entrepreneurial Advantages

Owning a Granite Garage Floors franchise offers entrepreneurs a way to break into the industry with the support and brand recognition associated with the concept. In addition to the perks typically associated with franchising, like the provision of a proven business model, Granite Garage Floors ownership also brings an incredibly supportive franchise community, dedicated brand support and advantageous buying power.

“We now have 11 brands under the Threshold Brands umbrella, so we have that buying power behind us,” said Cina. “We’re always making sure that we’re getting the best costs for our franchise owners, whether that’s for operational costs like health insurance and credit card processing fees or the products that we use in the franchise business. Having that Threshold Brands buying power really helps with expenses and frees up funds for franchise owners to use to drive their business forward.”

The sheer size of the Threshold Brands franchise network lends itself to economic advantages for franchise owners, but there is also a level of connection and support available to franchise owners that simply is not available elsewhere.

“We have a great franchise owner community that is always available to talk, share ideas and problem solve,” added Cina. “Being able to use them for support, learning and networking as you grow the franchise is another super important benefit.”

As the Brand Grows, so Does the Opportunity

The existing market demand provides a strong opportunity for Granite Garage Floors owners, but the market is not even close to being fully saturated, and the opportunities within it are only multiplying as time goes on. While Granite Garage Floors owners tend to focus primarily on residential garages, there is strong potential for the brand to reach beyond the garage, widening its potential market share and creating a scenario that allows owners to market multiple services to a single customer.

“A lot of people really just focus on the garage, but there is potential for expansion beyond the garage, so that’s a big focus for us in 2024,” explained Cina. “Think about the space around a pool, patios and sidewalks, as well as commercial spaces — warehouses, fast-food restaurant patios and air hangars. Epoxy coating is everywhere, and our franchise owners have a great opportunity to find other streams of revenue outside of the residential garage in 2024.”

With plans to continue growing in high-demand markets to meet the growing needs of local residents, Granite Garage Floors is looking to expand in Tampa, St. Pete and Jacksonville, Florida; Birmingham and Huntsville, Alabama; Savannah, Georgia; and Charleston, South Carolina, to name a few markets. Offering incredible growth potential, robust franchise owner support and an unmatched product, application process and customer service approach, there has never been a better time to invest in Granite Garage Floors.

To find out more information on costs to buy this franchise, please visit https://1851franchise.com/thresholdbrands/info